What will be the core of the industrial revolution in the future development of building informatization in China?

Over the past 20 years of reform and opening up, China's construction industry has achieved sustained and rapid development, and its position as a pillar industry in the national economy has been continuously strengthened, which has played a more significant role in pulling the national economy. With the development of market economy, construction enterprises are facing fierce market competition. China's entry into the WTO has not only brought rare development opportunities to China's construction industry, but also brought inevitable impacts and challenges. In the future, it will directly face the competition of international contractors, and the competition in the domestic construction market and participating in the international project contracting market will become more and more fierce.

Management informatization is the only way for traditional industries to gain new life. Whether the construction enterprises in China can be in an invincible position in the fierce market competition depends on whether the enterprises can provide high-quality, short-term and low-cost construction products for the society. Making full use of the huge productivity brought by information technology and improving its own information application level and management level should be the focus of enhancing the competitiveness of the construction industry, which is also a practical summary of the development process of excellent foreign construction enterprises.

The construction industry has the characteristics of land monopoly and immovability, and the production of construction products has the characteristics of singleness, fluidity, regionality, long cycle, diversity and imbalance of production methods and many external constraints. With the increasing complexity of the types and characteristics of construction projects, the leanness of construction products, the diversification of engineering service methods and the acceleration of marketization, construction enterprises have higher and higher requirements for lean management of construction projects.

Second, the position of the construction industry in the national economy.

The proportion of construction industry in all sectors of the national economy is second only to industry and agriculture, and it plays a decisive role in the development of China's economy. At the same time, the construction industry, as a labor-intensive industry, provides a large number of employment opportunities. Therefore, the operation of the construction industry is of great significance to China's economic development and social stability.

In fact, industrialized countries have adopted the concept of "narrow construction industry" in national economic accounting and statistics, and adopted the concept of "broad construction industry" in industry management. "Construction industry in a broad sense" covers construction products and all service activities related to construction production activities, as well as the contents of secondary industry and tertiary industry. In WTO, the General Agreement on Trade in Services (GATS) contains the contents of trade in construction services.

According to the "Three Industrial Divisions Regulations" promulgated by the National Bureau of Statistics in May 2003, the construction industry belongs to the secondary industry. The proportion of construction industry in all sectors of the national economy is second only to industry and agriculture, but higher than commerce, transportation and service industry. According to the statistical data of the construction industry over the years, with the rapid growth of the national economy, the investment rate of fixed assets has increased year by year, and the added value of the construction industry has increased steadily, with an average annual growth of about 12 after deducting the price factor. The proportion of added value of construction industry in GDP rose from 3 in 1950s to 6.68 in 2002, and it is a pillar industry of national economy. The development of the construction industry has promoted the development of other sectors of the national economy and absorbed a large number of labor. In 2002, the number of employees in the whole industry was 38.93 million, which was 1.95 times higher than that of 200,000 at the beginning of liberation and 4.6 times higher than that of 8.54 million in 1.978. In 2002, the number of employees in the whole industry accounted for 52,800 employees in the whole society. The total profits and taxes of the construction industry increased significantly, with an average annual growth of 30 from 1992 to 2002. The construction industry has played an important role in China's national economic growth.

However, with the end of the transition period, China will fulfill its WTO commitments and gradually remove the barriers for foreign-funded construction enterprises to enter the domestic market, and the competition in China's construction industry will be further intensified. At the same time, various internal and external factors will affect the development of China's construction enterprises to varying degrees, especially the state-owned construction enterprises. How to face problems, be flexible and find solutions is a strategic issue that China construction enterprises have to think about.

Third, the quality standards of the construction industry in China

1. New understanding of strengthening quality management in construction industry

The construction industry is an important industrial sector of the country, and the investment in fixed assets is huge every year. Long-term planning and quality first are the basic working principles of the construction industry. Summing up the historical experience and lessons, whenever there is a construction climax, the quality of the project is prone to problems. Especially, although the competition brought by the market economy is a favorable condition to promote quality management to a new level, the market still has a negative side. When it is still in the development stage, it will bring blindness to commodity production. Some enterprises are tempted by profits and tend to ignore quality. At present, the quality management of some construction enterprises is declining, the organization is not perfect, the quality of personnel is low, and the quality management is not worthy of the name. Some construction enterprises deliberately cut corners, shoddy, fraudulent and shoddy. In recent years, although the national engineering collapse accident is an individual phenomenon, it is serious in nature and the consequences are unimaginable, which requires enterprises to raise awareness and strengthen management. The competent government departments are required to strengthen market management, strengthen the government's supervision function and improve the corresponding restraint mechanism.

Enterprises are under various pressures from the market. For example, some products are not allowed to export or enter some provinces and cities without quality certification, and enterprises without ISO9000 quality system certification are not allowed to participate in the bidding of XX projects or enter the XX market. Construction enterprises in some provinces and cities in China are actively promoting ISO9000 series standards and striving for ISO9000 certification as soon as possible. Although the current market pressure faced by construction enterprises is not great, it will be the driving force for construction enterprises to implement ISO9000 series standards, and this real driving force will inevitably promote the implementation of ISO9000 series standards. The implementation of ISO9000 series standards will definitely improve the quality management of China's construction industry to a new level.

Carrying out ISO9000 series standards and carrying out quality system certification is a process of renewing ideas. In the past, we simply regarded the conformity with the design drawings as the standard to measure the quality, that is, we only emphasized the conformity. This concept should be updated, and the applicability of products should be emphasized. The quality of products should be based on customer satisfaction, including the quality of building products from design and construction to use and service. The most fundamental thing is to get the satisfaction evaluation of users. For example, some Japanese companies emphasize that products should be attractive and call them "attractive quality" or "defect-free products". We should learn from the strengths of all countries in the world and use them for our advantage, so that the quality of our products and projects can be compared with that of world-famous products and

The quality of international projects is comparable, which is also the need to participate in the competition of domestic and foreign construction markets.

Fourth, the brand strategy of China construction industry

Honesty is very important for the construction industry, construction enterprises and construction employees. Especially in the development of socialist market economy today, honesty is more important. The Third Plenary Session of the 16th CPC Central Committee proposed to establish and improve the social credit system and enhance the credit awareness of the whole society. The construction of social credit system is the fundamental policy to rectify and standardize the market economic order. Establishing a social credit system that meets the requirements of the development of modern market economy is an important content to improve the market economic system. How to establish a standardized and healthy market credit system has aroused widespread concern in the construction industry.

With the continuous development of China's construction market, China's construction industry has gradually entered the era of brand competition. On the one hand, the brand shows the comprehensive image of the enterprise and has immeasurable market value, and its formation runs through the development process of the enterprise. On the other hand, brand is another symbol of the comprehensive quality of construction enterprises, which is irreplaceable by the scale and performance of enterprises. The success or failure of modern construction enterprises is closely related to the success or failure of brand building. Therefore, it can be said that brand has become an important pillar for the survival and development of construction enterprises and a sharp weapon for construction enterprises to participate in international competition. It can even be said that brand is bound to be the core competitiveness of future construction enterprises.

Obviously, these three brand concepts are influenced by some preconceived ideas, and the decision makers of construction enterprises may have some misunderstandings about brands. Therefore, in order to effectively shape the brand of construction enterprises, decision makers of construction enterprises need to establish a correct brand view.

First, "building a brand" does not mean "advertising". Some decision makers of construction enterprises think that brand building is advertising, so enterprises keep advertising, and as a result, their popularity has been greatly improved, but not in the target consumer groups, but in most groups unrelated to construction consumption. In fact, advertising is more a necessary means for construction enterprises to maintain their brands. Although the brand building of construction enterprises can not be separated from advertising to a certain extent, it can not be just advertising. In other words, in addition to advertising, there are still many things for construction enterprises to comprehensively enhance brand awareness, reputation and loyalty.

Second, "tree brand" should not blindly follow suit. Because the brand building of Chinese construction enterprises is still in its infancy, and there is no mature and systematic theory for reference, many enterprises blindly follow suit not only in brand building, but also in advertising, which leads to a large amount of advertising expenses, and more seriously affects the brand building process of enterprises.

Third, brand building and management should be carried out from the height of enterprise strategy. The specific performance of brand building is not only marketing, advertising and communication, but also the continuous transmission of comprehensive strength of enterprises from the inside out, which should include all internal and external action factors of construction enterprises; Moreover, brand building is a management tool and commercial system to coordinate and balance the development strategy and viewpoints, specific practices and customers' viewpoints of construction enterprises, which is helpful to the implementation, control, sustainability, balance and development of the positioning of construction enterprises, enhance their core competitiveness and greatly improve their economic and social benefits.

The first step: accurate brand positioning. In order to shape the brand, construction enterprises must give the brand a reasonable, clear and unique brand positioning. There are about 50,000 construction enterprises in China. If construction enterprises do not have their own clear and unique brand positioning, it will be difficult to make their own "voice" in this industry. "The right to speak" is a truth, and "the right to speak" is also a truth for brands. If the construction enterprises don't have their own "voice" in the development process, they will be submerged by the "voice" of other construction brands step by step. The only result of the submerged is that the market share of the enterprises is decreasing year by year and they gradually withdraw from the construction market. Brand positioning is not a simple matter, let alone a subjective idea of business leaders. It is necessary to comprehensively analyze the current situation of enterprises, their strategic vision, the current situation of industries and the overall trend of social development.

The second step: finely spread the brand. On the one hand, more and more construction enterprises begin to invest a lot of money to make brands; On the other hand, due to the information surplus, society is in an era of attention shortage. After a large amount of capital investment, the brand has not improved significantly, and brand communication is becoming more and more difficult. This means that the rough way of brand communication is no longer suitable for the needs of construction enterprises to build brands. In other words, if a construction enterprise wants to build a brand successfully, its brand communication must be refined. The refined operation of brand communication of construction enterprises needs to be implemented from five aspects after accurate brand positioning:

The first is to implement "brand management for all employees". Brand building of construction enterprises not only needs excellent sales, excellent design and excellent manufacturing, but also needs high-quality construction and sincere service. Therefore, only on the basis of strong sense of responsibility and conscious brand awareness in every link can enterprises finally create good brands. In other words, brand building must be based on excellent engineering (product) quality and sincere customer service, so brand building needs the full participation of all employees.

The second is to know the "potential" and create "news". The key to building a brand for construction enterprises is to do public relations, not advertising. This point has been gradually recognized by many construction enterprises. The creation and release of news is an indispensable key link in the public relations activities of construction enterprises. Therefore, creating suitable news naturally becomes the top priority of brand building.

The third is to pay attention to the dissemination of details. The construction industry is an industry that must pay attention to details. In order to realize the fine communication of architectural brands, we must pay attention to the details in the process of brand communication, respect history and culture, seek truth from facts, and try our best to avoid common-sense mistakes in brand communication, so as to reduce the damage to the brand, otherwise "a thousand miles of embankment will collapse in an ant nest" is definitely not an alarmist. Therefore, in the refined operation of brand, construction enterprises must attach great importance to the details of brand communication content in order to leave a good brand image in the hearts of customers.

The fourth is to carefully create "living advertisements". As the front-line personnel in the construction enterprise market, sales personnel are the key to the brand landing of construction enterprises. In the refinement of brand communication, the role of salespeople as "living advertisements" can not be ignored. Considering that the main purpose of brand building is to achieve sales, it can be said that more than half of the sales staff of construction enterprises are "living advertisements" for the success of brand communication. Therefore, salesmen should not brag about their own brands.

"Flattery" wins the recognition and "favor" of customers by deception. As the saying goes, "there is no windtight wall in the world", bragging will always be "exposed" one day, and the result can be imagined-it will inevitably cause great harm and impact on the brand.

The fifth is to determine the media combination and schedule. It is necessary to make correct and effective media selection and combination in a planned and step-by-step manner. This is a crucial issue, and whether the media selection is appropriate directly affects the advertising effect. The audience of advertisements for construction enterprises should be middle and senior leaders with certain social status and influence, because their opinions directly affect which steel structure enterprise to choose to serve the company. Therefore, when advertising, we should focus on which media the target audience often contacts and which media are mainly influenced, and then choose the main carrier.

Step 3: Fine-tune the brand in persistence. For a construction enterprise, it is much more difficult to build a strong brand than to introduce an advanced design software. It requires the decision-makers of construction enterprises to be far-sighted in strategy, persevere in practice, and make necessary "fine-tuning" the brand when the enterprise's own situation and ecological environment change, so that the brand will always lead the development of construction enterprises. It can be said that only in this way can construction enterprises control the market initiative step by step with the help of brands and achieve an excellent brand.

Verb (abbreviation of verb) Problems and Countermeasures of Construction Enterprises in China

There are seven problems in Chinese construction enterprises, especially state-owned construction enterprises. How to solve these problems in time and in place will be related to the development trend and market survival of a considerable number of construction enterprises in the next few years.

1. Social functions are hard to get rid of, and the overall quality of employees is not high.

The social function of state-owned construction enterprises in China has been difficult to get rid of completely for a long time. The number of retirees is increasing year by year, the absolute amount of the overall expenditure of enterprises remains high, and there are too many people, especially redundant people, who need to be diverted by enterprises, and a reasonable personnel flow mechanism has not really been established. The scale of personnel is too large, and the overall quality is generally not high; The management mode and management concept under the planned economy have not been really established, the correct market concept has not been really established, and the sense of crisis and competition is generally not strong.

2. Technological innovation is relatively lagging behind.

At present, many domestic construction enterprises compete at the same level, with little difference in technical level and grade, and no obvious technical characteristics and characteristics. At present, knowledge resources are the first factor of technological innovation, and the traditional factors of production (labor, land and capital) have gradually lost their dominant position. Cutting-edge technology has become the main focus of innovation competition, and the cutting-edge technology in high-tech groups is the commanding height of world attention. For the construction industry, the development space of improving the competitiveness of construction products by reducing the cost of materials and labor has been gradually shrinking. Strengthening the market competitiveness with technological innovation as the core can improve the level of competition, form a unique competitive advantage, increase the added value of construction production, and connect with high technology, which has become an inevitable choice for the sustainable development of construction industry.

3. Financing ability is generally weak.

Enterprises without financing ability and financial strength will definitely affect the development speed and level of construction enterprises, and financing ability determines the development stamina of enterprises. According to the data of prosperity survey, since the establishment of the prosperity survey system, the prosperity index of working capital in the construction industry has been in a recession range. With the opening-up and internationalization of construction industry, contractors need abundant funds as the backing of international project contracting, and issue bank guarantee or a certain amount of deposit in accordance with international general practice, which can be used in advance at the initial stage of the project. However, when China construction enterprises apply for issuing letters of guarantee from financial institutions, they often miss the opportunity because of poor property status or unclear property rights.

The main ways to improve borrowing capacity are: (1) seeking the way of cooperation between banks and enterprises, establishing partnership between enterprises and banks to solve the problem of enterprise funds; (2) Carry out enterprise cooperation to make effective use of funds; (three) to raise funds from the society through the listing of advantageous enterprises; (4) Conditional enterprises should actively operate BT, BOT and other ways to improve their capital operation ability by snowballing.

4. The market development ability is not strong

The market development ability of an enterprise depends on the product quality provided by the enterprise, the customer satisfaction, the strategy and tactics of expanding the market and the technological innovation content of the products and services provided by the enterprise. Through excellent quality and honest management, win the trust of users, serve specific customer groups and occupy market share continuously and steadily; By understanding the special needs of the owners and meeting them, we can provide combined services for the owners and occupy the existing market; Through unremitting efforts, tracking projects, marketing, opening up new markets, taking a project as the origin and radiating the surrounding markets; Entering or expanding new markets through enterprise acquisition, merger and reorganization; Under the background of economic globalization, China construction enterprises take the initiative to join the "going out" ranks, participate in international economic cooperation and competition in a wider scope, in a wider field and at a higher level, and determine the main professional market and regional market targets through the analysis of the international market; Cultivate international engineering contracting talents of enterprises; Transform the enterprise mechanism to adapt to the operating rules of international enterprises; Learn from international business experience and control the international project contracting market more flexibly. Although many construction enterprises have had some experience in the above aspects, there is still a lot of room for improvement in market development ability.

5. The implementation ability of general contracting is not high.

The competition among construction enterprises has long been dominated by low-level price competition, and the technical differences are generally small. In the future, with the structural adjustment of the construction industry, large-scale engineering companies will gradually shift to the general contracting direction, mainly relying on comprehensive technical capabilities to conduct differentiated competition and improve the level of competition. The core competitiveness of engineering general contracting enterprises is reflected in the original process design, equipment procurement and collaborative management between construction and installation subcontracting enterprises and civil engineering design, and the improvement of their financing ability is also the focus of development. The implementation of project general contracting requires that the headquarters of enterprise groups can effectively change their functions, from loose administrative management to professional business management, and play the role of unified command and deployment.

6. The comprehensive management level needs to be strengthened.

The lagging reform in establishing modern enterprise system, transforming management mechanism, human resource management system and project management mechanism is still the key and deep-seated reason that restricts construction enterprises to improve their competitiveness. The statistical analysis of the whole industry shows that the advantages of state-owned enterprises or state-controlled enterprises in market competition are losing, and they are losing at an accelerated pace. Therefore, on the basis of the existing reform, it is an unavoidable and important task to continue to deepen the reform, adjust the property right structure, establish a scientific and effective corporate governance structure, change the business model and mechanism, completely change the traditional personnel, employment and distribution systems and policies, and improve the comprehensive level of project management and control under the general subcontracting mechanism.

7. Brand management has not received enough attention.

For a long time, construction enterprises have neglected the role of publicity, only hanging slogans and signs on the construction site for small-scale marketing, or formulating brand strategies, which are mostly flashy. According to the needs of enterprise development, construction enterprises should advocate the concept of all-staff marketing, improve their visibility, establish their brands and expand their market share. It is of great practical significance for the development of enterprises to ensure the quality of projects under construction, abide by the contract commitments, change the passive practice of maintenance services, actively pay a return visit to customers, provide quality services, establish the reputation of contractors, attach importance to the establishment of corporate image, actively carry out corporate image construction and management, and study and formulate corporate image strategies.

Countermeasures to solve key problems: As a construction enterprise, no matter external factors or internal problems, all problems must be solved at once, hoping to be solved once and for all. Just like Chinese medicine, the symptoms of various diseases in the body are complicated and difficult to distinguish. The key is to find the focus, not the symptoms. In layman's terms, it is necessary to be good at grasping the bull's nose, finding the key to the problem, and fundamentally solving the influence or restriction.

China construction enterprises can survive and develop under the new situation only by adapting to the requirements of industry structure adjustment and future development trend as soon as possible, actively shaping key competitive factors and enhancing core competitiveness. At present, China's construction enterprises need to re-examine their own development, formulate scientific strategic plans, help enterprises successfully overcome internal and external obstacles, avoid major directional mistakes, improve their refined management capabilities through rational integration of internal business and management activities, make timely and effective responses to the ever-changing external environment, occupy a place in the increasingly fierce market competition, enhance their competitive strength, and achieve development goals.

First of all, we should rationally judge the current market positioning of the enterprise, make clear the strategic development direction of the enterprise, clearly explain what the development goal of the enterprise is, how to achieve this goal, and how to let most managers and technicians of the enterprise know, understand and accept the future development direction and road of the enterprise.

Secondly, enterprises need to plan human resource demand according to the demand for people in organizational adjustment and adjust human resources in time. There are three main ways to adjust human resources: internal training, existing personnel diversion and social personnel recruitment. However, it must be emphasized that both the existing personnel diversion and the recruitment of external personnel should be based on the adaptability of personnel and positions as a reference or evaluation standard.

Finally, in order to make the best use of people, enterprises must adjust the existing human resource management methods and related policies, and must never say one thing and do another. As a platform for all kinds of human resources development, enterprises should establish a set of human resources policies that can attract and retain people, establish an effective set of human resources incentive and evaluation methods, form a relatively fair competition mechanism within enterprises, shape a new cultural atmosphere, and finally realize that insiders can proudly say, "I am an employee of this enterprise!" In short, China's construction enterprises urgently need to change their management behavior, from traditional enterprise management to modern enterprise management, from managing affairs to managing people, that is, from paying attention to the distribution, scheduling, resettlement and revenue and expenditure of things to paying attention to people's management; Change traditional personnel management into modern human resource management, attach importance to people's quality, coordination, encouragement and control, rationally allocate human resources, develop people's potential, and truly realize the "people-oriented" enterprise management realm.

To sum up, the reform of construction enterprises in China should consider the key issues that affect or restrict the development of enterprises as a complete system. In the process of transformation or change, enterprises should take strategic management promotion as the core, organizational adjustment as the breakthrough, human resource adjustment as the focus, and corporate culture reconstruction as the support.

The development trend of intransitive verbs in construction industry

The way to build the final building products by socialized large-scale production mode is building industrialization, that is, from the traditional manual small-scale production mode to socialized large-scale production mode, so that various technical and economic indicators such as labor productivity, construction speed and the number of main building products enter the world advanced ranks and form modernization.

The first 10 year of 2 1 0 century is a crucial period for the revitalization and development of China's construction industry, and there will be a great development. During the Ninth Five-Year Plan period, the total investment in fixed assets of the whole society exceeded1300 million yuan, with an average annual growth of 10. More than 60% of these investments need to be completed by the construction industry. In the future, the annual growth rate of gross national product will be 9- 10, and the construction industry will grow at a rate of 2-3 percentage points higher than the whole national economy. In 2000, the total output value of the construction industry will exceed 500 billion yuan, reaching 20 1 1, and the added value of the construction industry will reach more than 1000 billion yuan, making the construction industry truly a pillar industry of the national economy. It is impossible to rely on manual small-scale production. We must take the socialized large-scale production mode and the road of building industrialization and modernization, greatly improve the building productivity, complete the construction task well, better meet the needs of people's material and cultural life, and create a solid material and technological foundation for the national economy.

Its industrialization includes: adopting advanced and applicable technologies, processes and equipment, organizing construction scientifically and reasonably, developing construction specialization, improving mechanization level, reducing heavy and complicated manual labor and wet work, developing the production of building components, products and equipment and forming smart scale operation, providing a series of general building components and products for the construction market, and formulating unified building modules and important basic standards. Reasonably solve the relationship between standardization and diversification, establish and improve product standards, process standards, enterprise management standards and construction methods, constantly improve the level of building standardization, adopt modern management science and means, optimize resource allocation, and scientifically organize management.

For the above data, please refer to the Analysis Report on the Merger and Reorganization Trend and Investment Strategic Planning of China Construction Industry by Prospective Industry Research Institute.