Responsibilities of marketing director

Responsibilities of Marketing Director (15)

With the step-by-step development of society, there are more and more places where we can come into contact with job responsibilities, and formulating job responsibilities is conducive to improving work efficiency and quality. I believe that most people have a headache about how to make job responsibilities. The following is the job responsibilities of the marketing director I have compiled for reference only. Let's have a look.

Responsibilities of Marketing Director 1 I. Business responsibilities

1. Participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval.

2. Responsible for the overall and on-site command of major public relations and promotion activities.

3. Regularly check and analyze the marketing environment, objectives, plans and business activities, timely adjust marketing strategies and plans, and formulate preventive and corrective measures to ensure the completion of marketing objectives and plans.

4. Make the market price of the company's new products according to the market and peer situation, and implement it after approval.

5. Responsible for the negotiation and signing of major marketing contracts.

6. Presided over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implemented after approval.

7. Make the annual professional training plan of marketing system and assist the training department to implement it.

8. Assist the general manager to establish and adjust the company's marketing organization, and establish, expand and adjust the marketing network for market segments.

9. Be responsible for decomposing and releasing the annual work target and marketing budget, and timely adjusting and effectively controlling according to the actual situation of the market and the company.

10. Visit key customers regularly and irregularly to understand and deal with problems in time.

1 1. Contact with government departments and relevant social organizations and institutions on behalf of the company.

Second, the management responsibilities

1. Organizational construction

(1) Participate in discussing the organizational structure of the company above the division level;

(2) To decide the organizational structure of subordinate departments;

(3) When finding that the post setting or division of work of subordinate departments is unreasonable, it is necessary to point out the problems in time, make adjustments and notify the Human Resources Department.

2. Recruitment, appointment and dismissal

A. Employment demand

(1) Put forward the employment demand of the directly affiliated position, prepare the job responsibilities and qualifications of this position, and submit them to the general manager for confirmation;

(2) Confirm the employment requirements (including job responsibilities and qualifications) submitted by direct subordinates and submit them to the General Manager for confirmation.

B. Interview

(1) Conduct the initial test for the positions of direct subordinates;

(2) Re-examine the positions of direct subordinates and make a final determination;

(3) Organize the people who attend the interview.

C. Handling of unqualified employees

(1) Put forward suggestions on handling unqualified direct subordinates and submit them to the General Manager for confirmation;

(2) Confirm the suggestions on handling unqualified employees put forward by direct subordinates and submit them to the Human Resources Department.

Step 3 cultivate

(1) Put forward the training plan of direct subordinates and submit it to the general manager for confirmation;

(2) Confirm the training plan proposed by the direct subordinates and submit it to the Human Resources Department.

4. Performance assignment

(1) Put forward the performance appraisal principles of direct subordinates and submit them to the general manager for confirmation;

(2) According to the performance appraisal principles determined by the general manager, discuss with the HR manager to determine the performance appraisal method;

(3) Evaluate the direct subordinates and communicate with them. Submit the evaluation results to the Human Resources Department.

5. Work exchange

(1) Summarize the work report, communicate with the general manager and pass the information to the direct subordinates;

(2) Be responsible for conveying the company's guidelines, policies, strategies and other information to the direct subordinates quickly, clearly and accurately;

(3) Determine the written interactive work notification system and communicate with direct subordinates.

encourage

(1) Put forward the incentive principles of subordinate departments and direct subordinates, and submit them to the general manager for confirmation;

(2) According to the incentive principle determined by the general manager, discuss with the HR manager to determine the incentive mode.

7. Audit and control of funds

(1) Approve the expenses of subordinate departments according to the financial system, and confirm the rationality of the expenses;

(2) Supervise and control the expenses of subordinate departments and report the expenses to the general manager every month.

8. Work report

Regularly report all his work and the work of subordinate departments to the general manager in written form.

9. Show leadership.

(1) Guide, encourage and spur subordinates to work hard;

(2) There are ways to improve the work effect and efficiency of subordinates;

(3) can describe the company's strategic intention and broad prospects for subordinates.

Responsibilities of marketing director 2 1. According to the company's annual marketing objectives, formulate the annual sales plan and implementation strategy in this region to ensure the completion of sales tasks in this region;

2. Be responsible for organizing the collection of target market information, regularly (monthly) analyzing and forecasting market trends, user business development trends, competitive characteristics and trends, and submitting analysis reports to the company;

3. Responsible for organizing the implementation of bidding, business negotiation, contract signing, contract execution, user problem handling and other related market sales in the region;

4. Responsible for the construction and training of regional sales teams, follow up and supervise the work of team members, and supervise the completion of employees' performance goals;

5. Monitor the market actions of competitive brands in the region, collect customers' needs in the region, and win projects by combining agents and company resources;

Responsibilities of marketing director 3 1. Participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval.

2. Responsible for the overall and on-site command of major public relations and promotion activities.

3. Regularly check and analyze the marketing environment, objectives, plans and business activities, timely adjust marketing strategies and plans, and formulate preventive and corrective measures to ensure the completion of marketing objectives and plans.

4. Make the market price of the company's new products according to the market and peer situation, and implement it after approval.

5. Responsible for the negotiation and signing of major marketing contracts.

6, presided over the formulation and revision of the marketing system director's working procedures and rules and regulations, and implemented after approval.

7. Make the annual professional training plan of marketing system and assist the training department to implement it.

8. Assist the general manager to establish and adjust the company's marketing organization, segment the market, establish, expand and adjust the marketing network.

9. Be responsible for the decomposition of the annual work target and marketing budget, and timely adjust and effectively control according to the actual situation of the market and the company.

10, visit key customers regularly and irregularly to understand and deal with problems in time.

1 1. Contact with large machinery factories and related social organizations and institutions on behalf of the company.

Responsibilities of Marketing Director 4 1. Prepare the profit and loss analysis of the economic benefits of the department.

2. Review the rules and regulations of subordinate departments.

3. Organize the head of the training department

4. Organize a marketing seminar.

5. Approve the use of unplanned funds

6. Supervise and review the company's asset management and sub-library management of subordinate departments.

7. Organize market review and commendation meetings.

8. Handling customer disputes

9. Coordinate the work of various departments at the same level.

10. Review the expenses of subordinate departments.

1 1. Evaluate the cost of sales.

Responsibilities of marketing director: 5 1. Participate in the formulation of sales strategy, specific sales plan and sales forecast.

2. Organize and manage the sales team to achieve the sales target of enterprise products.

3. Control the balanced development of sales budget, sales expenses, sales scope and sales targets.

4. Recruit, train, motivate and evaluate subordinates, and assist them to complete the assigned task indicators.

5, collect all kinds of market information, and timely feedback to the superior and other relevant departments.

6. Participate in the formulation and improvement of sales policies, norms and systems, so that they can constantly adapt to the development of the market.

7. Develop and cooperate with enterprises and partnerships, such as relationships with distributors and agents.

8. Assist the superior public relations to deal with the market crisis.

9, to assist in the formulation of enterprise products and corporate brand promotion plan, and supervise the implementation.

10, properly handle customer complaints and receive customers' visits.

Responsibilities of marketing director 6 1. Communication and tracking of sales information.

2. Production, collection, summary and analysis of various sales reports.

3. Delivery and service of various documents and sales reports

4. Review, collect and report all kinds of expense reimbursement.

5. Be responsible for attendance management of regional personnel.

6. Contact, coordinate and communicate with various departments.

7. Complete other tasks assigned by the leaders.

Responsibilities of Marketing Director 7 Responsibilities

1, responsible for contract drafting, negotiation, signing and execution;

2. Responsible for work negotiation with suppliers;

3. Communicate with customers and provide quality services to ensure customer satisfaction;

4. Responsible for product business development;

5. Be responsible for the cohesion of all work within the department and the management of the team.

Job requirements:

1, college degree or above, major in biology, food, medicine, international trade and other related fields;

2, more than 3 years of experience in food ingredients and biomedical industry;

3. Experience in supplier management and new product (supply) development;

4. Be able to independently or lead a team to develop related products;

5. Sales team management experience.

6. Skillful use of common office software;

7. Stable customer resources or supplier resources are preferred.

8. Good communication, execution and negotiation skills, strong team spirit, strong sense of responsibility, able to work under certain pressure.

9. Relevant exhibition experience is preferred.

Responsibilities of Marketing Director 8 Responsibilities:

1. Set individual and team monthly, quarterly and annual marketing and sales promotion targets, and achieve individual and team targets.

2. Seek cross-industry marketing and marketing cooperation, make cooperation plans and implement them.

3. Responsible for establishing team market, promoting channel activities, and selling team marketing activities.

4. Collect and feed back the relevant information of the market and the same industry trends, and submit the market and marketing research report.

Job requirements:

1. Male or female, willing to develop in Suzhou for a long time.

2. College degree or above, experience in education, training and management is preferred.

3. Pursue the goals of individuals, teams and the whole campus and achieve them.

Responsibilities of marketing director 9 1. Responsible for the company's marketing strategy, brand development planning and development planning of various projects, formulate the company's overall market work plan, and put forward specific directions and implementation plans in marketing promotion, brand, public relations and activities;

2. Formulate the company's annual budget, allocate the task indicators of each sector, and ensure the achievement of performance indicators;

3, within the budget, organize and supervise the implementation of the annual marketing plan, reasonable distribution, scientific delivery, timely evaluation, effective control of operating costs;

4. Conduct market research and analysis, study the development of peers and industries, conduct market forecasting and intelligence analysis on a regular basis, and provide a basis for the company's decision-making;

5. Effectively carry out business management, brand management and project management, strive to do a perfect combination of clinical and market, promote the service marketing of clinical departments, strengthen the marketing awareness of the whole hospital, and continuously improve the reputation and satisfaction of patients;

6. Strengthen media cooperation, handle media relations, monitor public opinion in real time, and be responsible for the company's overall public relations strategy and crisis public relations;

7. Manage the marketing team, establish and improve the workflow, system norms and scientific performance appraisal scheme of the marketing department; Strengthen personnel training, establish an efficient marketing team, and provide market training and guidance for team members and relevant departments.

8, innovative marketing model and medical service model, and constantly develop and meet the needs of patients. Actively develop third-party resources, strive for project cooperation, and optimize integrated marketing;

Responsibilities of Marketing Director 10 Responsibilities:

1. Be responsible for formulating and planning the monthly, quarterly and annual sales plans and programs in the responsible area;

2. According to the regional tasks, expand the market and achieve the sales performance indicators;

3. Responsible for market research, and provide suggestions for developing new channels and new ideas according to market trends;

4. Responsible for guiding the work of all sales staff, dealing with difficult problems encountered in sales and making timely adjustments;

5. Responsible for maintaining market channels and establishing good cooperative relations;

6. Responsible for supervising the implementation of the company's product sales, exploring new markets, layout and publicity;

7. Responsible for the communication between departments, and handle the phased training of sales staff;

8. Be responsible for adjusting the distributors of all channels, and do a good job in establishing and keeping the original files of customers;

9. Be responsible for mastering the customer's payment and settlement, tracking in time and working closely with the finance department;

10. Responsible for supervising the handling of other affairs and emergencies assigned by the general manager.

qualified

1. Household registration in this city, 35-45 years old, bachelor degree or above in marketing or corresponding qualification certificate (above intermediate title).

2. Have more than 5 years of marketing experience in public venues, and be familiar with the daily management of marketing workflow, commodity and channel development and service flow;

3. Familiar with ISO9000 quality management system, able to organize the preparation of operating budget, annual plan, management documents and work instructions. Lead the marketing team, develop the market by advanced marketing means, and carry out sales management, customer management and brand building according to the marketing strategic planning;

4. Have a good sales concept and strong customer awareness, and be able to lead the team to develop and maintain corporate customers;

5. Cheerful personality, good interpersonal skills, strong communication skills, service awareness and emergency handling ability.

Responsibilities of marketing director: 1 1 1. Under the leadership of the sales director, be responsible for formulating specific rules and regulations in sales management;

2. Responsible for coordinating and organizing subordinate departments to carry out daily sales business, and supervising and guiding at any time;

3. Formulate a reasonable and feasible market expansion plan, and organize and coordinate its implementation;

4. Be responsible for formulating the annual sales plan of the group company and organizing its implementation;

5. Be responsible for the establishment and improvement of distribution network system and sales service system;

6. Prepare business training materials and practical skills training materials and training plans and be responsible for their implementation;

7. Make market expansion plans and organize their implementation;

8. Responsible for the maintenance and cultivation of the sales network system of the group company;

9. Responsible for the reception and negotiation of important customers in business;

10. Responsible for handling major emergencies in sales business and ensuring normal business development;

1 1. Patrol the market regularly to solve the problems existing in market expansion.

Responsibilities of marketing director: 12 1. Assist in formulating annual marketing objectives, plans and implementation plans;

2, responsible for regular consumer analysis and research, analysis and diagnosis of market segment performance, put forward marketing improvement methods, and implement tracking evaluation method effectiveness;

3. Formulate the process of marketing promotion system to improve the efficiency of marketing promotion;

4. Conduct scientific training on employee marketing methods.

5. Assist in team marketing capacity building.

Responsibilities of Marketing Director 13 1 Responsibilities of Deputy Director of Catering

1. Assist the manager of the food and beverage department to carry out food and beverage operation and sales activities, and achieve the planned objectives. Provide daily sales statistics and prepare monthly business reports. Participate in the formulation of annual budget and menu cost and price.

2. Review the daily business reports, daily notebooks and guest complaints of the subordinate departments of the food and beverage department, correct the problems in time when found, and report to the manager of the food and beverage department.

3. Check all restaurants, bars and kitchens in the catering department to ensure the quality of catering products; Prepare before meals; During the peak meal period, visit the site to guide and supervise subordinates to ensure the quality of service.

4. Implement the rules and regulations of the Food and Beverage Department and solve personnel problems; Constantly create a good and harmonious working atmosphere and environment in the department; Evaluate employees, implement employee training plan and improve service quality.

5. Implement the promotion plan of the Food and Beverage Department, organize and coordinate relevant departments to ensure the smooth progress of the promotion activities.

6. Complete other tasks assigned by superiors.

2. Responsibilities of the Deputy Director of the Food and Beverage Department

1. Under the leadership of the general manager of the hotel, implement the hotel management policy and various rules and regulations, conscientiously implement the leadership decisions, be fully responsible for the operation and management of the food and beverage department, and assume leadership responsibility for the target management responsibility system and operating indicators, operating income, gross profit margin, expense rate, department quality service rate, safety and accident-free rate and other indicators issued by the hotel.

2. Under the guidance of the finance department, prepare departmental budget indicators, and comprehensively organize and implement them in a flexible and diverse way on the basis of being approved by the board of directors and incorporated into the store budget formation plan.

3. Grasp the changes of guest demand, customer source status and market demand, carry out various promotional activities, negotiate with restaurant managers and chefs on the promotional activities of special dishes and special dishes, and do a good job in organization.

4. Hold regular business meetings of the catering department, check the work of the kitchen and dining room, supervise the direct subordinates, analyze the existing problems, put forward improvement measures, and continuously improve the management level, service quality and economic benefits of the catering department.

5. Coordinate the relationship between the catering department and the front desk, guest room, warehouse, finance and other departments, and be responsible for the supervision, inspection and reception of large and medium-sized banquet activities.

6. Grasp and control the comprehensive gross profit margin of the catering department and the gross profit margin of all restaurants, control the food cost and expenses, put forward the price strategy and price adjustment plan in time, and organize the implementation after being approved by the general manager and the finance department.

7. Assess the work of managers at all levels, correct the problems found in time, supervise and inspect the training of kitchens and restaurants, and improve the quality and professional and technical level of personnel.

8. Create a friendly and harmonious working atmosphere and working environment within the department, improve services, raise standards, motivate employees, play the role of the backbone of subordinates, and train them. Evaluate the performance of employees and decide the promotion, development and establishment of subordinates.

Good employee relations.

9. Hold departmental meetings regularly, convey relevant instructions of the hotel, summarize preliminary work, listen to reports, conduct internal coordination, check and summarize the implementation of the work arranged at the last regular meeting, and arrange the next tasks.

10, publicize, educate and implement relevant systems and regulations on fire safety, public security and traffic safety.

1 1. Do a good job in saving energy and reducing consumption, regularly supervise and inspect the operation and maintenance of electrical equipment and facilities in restaurants and kitchens and the implementation of various material consumption indicators, and control the proportion of various operating expenses.

3. Responsibilities of the Deputy Director of the Food and Beverage Department

1, responsible for:

(1) Deputy Director and Director of * * * have legal person responsibilities and are directly responsible to the Director; Entrusted by the factory director to preside over the overall work, the company should take full responsibility.

(2) to assist the director, according to the principle of division of responsibilities, presided over part of the daily work, mainly responsible for their own work.

(3) Responsible for supervising and inspecting the implementation of the employee responsibility system for each post within the scope of duties.

(4) Pay special attention to the ideological education and business training of employees, conduct regular training and assessment for employees, and gradually improve the quality of employees.

⑤ Employees who have made outstanding contributions or seriously violated discipline within the scope of their duties shall provide rewards and punishments information and suggestions to the Director in time.

⑥ Care about employees' lives and help them solve practical difficulties as much as possible.

2. Main functions and powers:

(1) Assist the factory director to manage people, money and materials, and propose the appointment, removal and transfer of internal personnel to the manager. Specific implementation after approval.

(2) Put forward opinions on major rewards and punishments of employees, and the manager will be responsible for the implementation after approval.

(3) Employees who seriously violate discipline have the right to suspend their duties.

(4) Have the right to temporarily transfer employees and coordinate internal relations.

(5) have the right to check the work within the jurisdiction at any time.

⑥ Entrusted by the directors, they may exercise the functions and powers of the directors.

Responsibilities of Marketing Director 14 Responsibilities:

1, independently plan a project brand promotion and channel promotion and other related contents;

2. Cooperate with the project leader to plan specific activities;

3. Combined with the horizontal resources of the company, plan the project-related copywriting and specific activities in line with the operation mode.

Qualifications:

1, the company pays attention to the construction of corporate culture, so we hope that candidates have good sincere quality, good spirit of cooperation, public ethics, good communication and cooperation skills, self-motivated, modest and courteous, strong professionalism, responsibility and positive work attitude.

2. Have certain marketing planning or related work experience;

3. Love marketing planning, be flexible and have ideas;

4. Workers who independently operate the project or are independently responsible for project marketing planning and brand promotion are preferred.

Responsibilities of marketing director: 15 1. Fully understand the trend of national macro-policies.

2. Fully grasp the market situation of the company's products, understand the horizontal competition strategy and effective consumption demand, and provide scientific decision-making basis for the market positioning of the company's products.

3. Be fully responsible for the implementation of the company's marketing objectives and plans.

4. Responsible for drafting sales forecast and marketing plan.

5. Be responsible for supervising the formulation of sales and promotion plans.

6. Be responsible for formulating the implementation plan of product sales price strategy and supervising the implementation.

7. Be fully responsible for coordinating the working relationship between the Marketing Department and other departments of the company.

8. Be responsible for reviewing the marketing expenses of the company.

9. Be responsible for formulating the company's marketing management system and work norms.

10, responsible for the business guidance and professional training of the company's marketing personnel.

1 1. Hold regular company marketing meetings to fully and accurately grasp the company's marketing operation.

12, timely and accurately understand the company's intentions and instructions from the immediate superior, and carry them out.

13. Coordinate with relevant government departments, news media and advertising planning companies on behalf of the company to carry out important crisis public relations.

14, responsible for reviewing the implementation of the internal distribution scheme of sales commission.

15, leading, standardizing and assessing the work of direct subordinates.

16. Complete other tasks assigned by the immediate superior.

17, responsible for reviewing and controlling the marketing plan of the molecular company.

18, fully responsible for the company's customer information management and properly handle customer complaints at the marketing level.

;