How do educational and training institutions recruit students?

The purpose of enrollment planning is to make the school achieve the enrollment goal smoothly, and enrollment planning should focus on five issues.

1, enrollment object 2, enrollment quantity 3, admission criteria 4, enrollment channels 5, enrollment methods

Enrollment target. Mainly according to the characteristics of the school, the setting of specific subjects, the age of school age, which level of students to solve the problem to choose objects and programs. In this regard, we should pay attention to an important issue, that is, the relationship between the object and the decision maker.

Number of registered students. It should be determined according to the time, venue, teachers and class types of the school, and more attention should be paid to grasping the number of students enrolled according to the training effect and opportunity.

Admission criteria. For private schools, the main way is admission. According to the standard classification, set effective items or subjects suitable for students, and set admission criteria for admission.

Enrollment channels. It is mainly to choose the smooth channels of enrollment, determine which channel is the most effective, and use available resources to achieve the purpose of enrollment.

Enrollment method. It refers to feasible methods and attractive measures such as formulating preferential policies, publicity methods and charging standards. We should pay attention to two main aspects: propaganda and planning.

Second, advertising law.

The leading role of enrollment propaganda can not be ignored. In modern society, due to fierce competition, strong publicity has become the key to successful sales. In the modern elite schools, in addition to the traditional elite schools that have been formed for decades or even hundreds of years, a large number of them have developed into elite schools with their own distinct advantages. By absorbing social capital, recruiting excellent teachers and operating the market, there are not a few elite schools that have become famous almost overnight. Branding and being widely known have become the magic weapon of school enrollment, and enrollment publicity has played an important role. Nowadays, many people promote their schools through local promotion, such as smart shopkeepers, merchant islands and dolphin shops.

Fourth, free audition method.

Design a demonstration class to satisfy students and parents' initial understanding of the subject, dispel the fear of being cheated, and speak with effect, classroom and facts. In the simulated learning class, students can be infected to attract students, get close to parents and hold students back, so as to achieve the purpose of enrollment. Free audition classes can be held in a timely and irregular manner through various forms, methods, channels and places. Parents and students can be invited to carry out this activity through advertisements, leaflets and handouts. You can also introduce public welfare projects into schools and teach certain courses for free.

Verb (abbreviation of verb) professional consultation method

The result of publicity is consultation, which is a higher level of publicity. Propaganda results often can't determine the number of students enrolled, but the result of consultation is that the quality of enrollment consultation determines the number of students enrolled. It is necessary to publicize the leading role of this work. Without publicity, there will be no results and no consultation. Therefore, enrollment consultation is more important.

Six, multiple matching method

Specialized and characteristic teaching in training schools and diversified supporting learning are not contradictory, but complement each other. It can provide more opportunities for different students and students of different levels to choose projects, thus increasing students' learning time and enriching the learning content of our school.

Seven, communication expansion method

Establish communication and recruit more students. There should be a communication system. The communication between teachers and parents of students is regular, and the communication between schools and parents of students is particularly important. Parents of students who receive phone calls from schools are undoubtedly the most humanized education and the most sincere service. Schools should communicate with teachers, retain students and increase the number of students returning to school to continue their studies. This is the best way to recruit students.

Eight, the famous teacher effect method

The famous teacher effect expands students. (1) teacher training. Teachers are not born, but a profession that can only be qualified after learning, especially famous teachers. Give students a glass of water, and the teacher should have a pot of water or a bucket of water. To teach students knowledge, teachers should first learn knowledge, understand knowledge, master knowledge and understand its connotation and extension, so as to teach students to learn. To reach the level and standard of teaching knowledge, we must participate in necessary study and training, especially the training of teaching methods and the teaching of new projects, and we must participate in training and engage in teaching activities. Only by training and having excellent teachers can teachers teach students with excellent grades. (2) Make full use of internal resources. While integrating resources, we should make good use of our own resources. It is feasible to take students and teachers, and teachers may promote students to return to school. In particular, grasping the role of responsible teachers, the communication between famous teachers and children, and the communication between teachers and parents are the most direct and best ways to recruit students.

Nine, sample class display method

As far as possible to implement the enrollment object, enrollment time, curriculum arrangement, teaching objectives and teaching effect. During the summer vacation, before a large number of students sign up and increase the advertising, they can be promoted through the smart shopkeeper activity. There must be experimental classes, which is the best way to guide enrollment. I call it "enrollment mode class".

Ten, integral discount method

Issue bonus cards to reward students. According to the project, semester, tuition, grades, continuing education, etc. Design the integral standard, and give preferential treatment when paying tuition or book fees.

Xi。 Preferential cost method

Group registration offers preferential treatment to students. Students from other training institutions and individual study programs. Large-scale projects attract students. A school has many subjects and students have needs. Increase projects, form the competitive advantage of large-scale projects, provide all-round and multi-functional services, charge by package, and offer discounts for new projects for old students.

Twelve, free trial method

Try to enroll students for free. Books are inevitable, and tuition fees are exempt from trial. The premise of this method is: quality must be guaranteed, communication is in place, and the way of testing before learning can be adopted.

Thirteen, installment fee method

Adopt flexible charging methods, pay fees by stages, reduce burdens and increase income, give away class hours, and reduce book fees.

XIV. Word of mouth method

Fifteen, brand cluster method

XVIII. Incentive Mechanism Law

These are the eighteen methods of enrollment that I have summarized in recent years. I would like to communicate with you here and hope to attract more and better enrollment methods.