Twenty-five cities have joined the "war for people": attracting talents is not a rescue of the market, but it is necessary to guard against the risks of housing price speculation

Since April this year, Hainan, Hangzhou, Hohhot, Ningbo, Wuzhong District of Suzhou, etc. have successively introduced talent policies to attract talent inflows under conditions such as housing purchase subsidies and open settlement.

The “war for talent” in various places is also accelerating. Among them, Hohhot City proposed that eligible married graduates with a bachelor's degree or above can buy a house at half price, while Ningbo City pointed out that imported talents can receive a house purchase subsidy of up to 600,000 yuan and a settlement subsidy of 8 million yuan.

Many places have joined the battle to grab people, providing housing purchase subsidies and opening up settlements to attract talents

According to incomplete statistics from The Paper, since April this year, there have been cases including Hainan, Hangzhou, Hohhot, Ningbo, Suzhou Wuzhong District and others have successively introduced talent policies. Adding in the cities that released talent policies in the first quarter, at least 25 cities have joined the "war for talent" since this year.

Judging from the cities that successively released talent policies in April this year, most of them focus on housing purchase subsidies, opening up settlements, and providing housing purchase discounts.

Specifically, on April 2, Hainan made it clear that imported talents who have not settled in Hainan and those who have settled in Hainan can purchase a house in Hainan and apply for a commercial personal housing loan. Equal treatment; financial institutions are encouraged to provide preferential interest rates for commercial personal housing loans to introduced talents.

Just two days later, on April 4, Hangzhou relaxed the conditions for settling in. Talents with a college degree or above who work in Hangzhou and pay social security can directly settle in.

On April 19, Hohhot issued a clear policy that those with a general full-time undergraduate degree or above should have graduated in the past (within 3 years of previous studies) and be employed or start their own business in the pilot area (Hohhot Science and Technology City) , you can enjoy the affordable housing policy: 1. Buy a house at half price in the pilot area, and it is not allowed to be listed for trading within 5 years. You can buy a house with a mortgage or provident fund loan, with a minimum down payment of 20%; 2. Rent an apartment in the pilot area for free for 2 years, and pay public rent for more than 2 years. Rent is subject to standard rent.

On April 21, Ningbo stated that high-level talents will not only receive a settlement subsidy of 150,000 to 8 million yuan, but also all types of talents who purchase the only home for their family in Ningbo for the first time within 3 years from the date of introduction. It also provides a house purchase subsidy of 20% of the total purchase price, with a maximum of 200,000 to 600,000 yuan.

On April 24, Wuzhong District in Suzhou issued a document stating that a certain number of houses will be provided every year to high-quality high-tech enterprises and high-level talents for targeted preferential sales; companies or individuals that meet the house purchase conditions will be given preferential treatment after being identified. Discount rewards ranging from 20% to 30% of the actual sales price of the home.

Zhang Bo, chief analyst of 58 Anjuke Real Estate Research Institute, pointed out that the battle for people in hot markets will continue to escalate in 2019, and there is a trend of spreading from first- and second-tier cities to third- and fourth-tier cities. Cities attract talent inflows by providing subsidies for renting, purchasing, and living expenses, and opening up settlement policies. The talent settlement policy will also have a positive impact on the demand side of the property market. The increased demand for home purchases due to the introduction of talent will also, to a certain extent, push the property market to remain upward while stabilizing. But what deserves attention is how to not only retain talents through residence and settlement, but also give talents more room for development in the development of the city itself, so that talents and the city can develop in a coordinated manner. This is also a question that needs to be considered.

Introducing talents is not to save the market

According to the "2019 Real Estate Market First Quarter Summary Report" released by 58.com and Anjuke, the battle to grab people in hot cities continued to escalate in 2019, and there will be The trend of expansion from first- and second-tier cities to third- and fourth-tier cities. Cities attract talent inflows by providing subsidies for renting, purchasing, and living expenses, and opening up settlement policies.

According to incomplete statistics, in the first quarter of 2019 alone, more than 20 cities including Nanjing, Beijing, Dalian, Xi'an, Changzhou, Suzhou, Wuxi, Guangzhou, Haikou, Xiangyang, Zhenjiang, and Shijiazhuang have joined. "The battle to steal people."

A report by Centaline Real Estate Research Center pointed out that the New Talent Policy in 2017 mainly focuses on a few second-tier cities, and it is difficult to see first-tier and third-tier and lower-tier cities. Entering 2018, Beijing, Shanghai, Shenzhen, and Guangzhou also began to partially adjust the introduction conditions for high-end talents. In particular, second-tier cities have become the cities with the greatest efforts to introduce talents, including Xi'an, Nanjing, Hefei and other cities with unprecedented efforts. In addition, fourth-tier counties such as Shaoxing Shangyu, Kunshan, Tai'an Xintai City, Binzhou Huimin County, Jiangbei New District and other county-level cities have also introduced talent policies.

The report pointed out that the new feature in 2019 is that cities that have tasted the sweetness continue to increase their investment, cities are basically fully blooming, and talent standards continue to lower, and to a large extent it has begun to turn into a battle for labor. In particular, cities such as Xi'an and Nanjing continue to increase their talent policies based on unprecedented efforts in 2018. The total urban population of Chengdu, Wuhan, Shijiazhuang, Harbin and other cities has exceeded the 10 million mark. While Hangzhou's population is approaching the 10 million mark, strong second-tier cities such as Xi'an and Zhengzhou are also moving towards cities with a population of 10 million.

Duan Yutong, an analyst at the Zhuge Housing Data Research Center, pointed out that in recent times, second- and third-tier cities have indeed introduced many policies for talent introduction and settlement. The talent policy itself is not necessarily related to the real estate market. The purpose of the policy is for the city to attract talents and stimulate the local industrial economy. The short-term impact of talent policies on the real estate market is limited.

In the long term, it depends on whether the talent policy itself works and whether it changes the demand side. If the policy does not have a big impact on the local population and does not change the supply and demand relationship of real estate, it will not have a big impact on the property market.

Zhang Dawei, chief analyst of Centaline Real Estate, believes that judging from cities with rising housing prices, most of them have issued talent introduction policies. Taking the most typical Xi'an as an example, it does have a lot to do with the most relaxed talent introduction policy in the city's history.

In Zhang Dawei's view, the talent policy has lowered the purchase limit threshold in a disguised manner. After attracting talents, it will be pushed into the real estate market with an already tight supply and demand structure. This has obviously brought about expectations for the real estate market to rise. From the perspective of future development, the current talent policies of most cities across the country only consider lowering the threshold to attract talents, but most cities have no measures to retain talents. In this case, many home buyers are attracted. And there is even the possibility that real estate speculators will take advantage of talent policies to purchase houses and settle in different cities.

As for the various new policies to introduce talents from various places, the "Economic Daily" published an article on April 24, saying that vigorously introducing talents from various places is not to rescue the market, and stabilizing the property market is not just talk.

The article pointed out that relevant policies may stimulate property market transactions, and it is necessary to prevent talent policies from bypassing purchase restrictions and resulting in active housing transactions, and to guard against risks such as housing price speculation. In response to the rising trend of speculation, local governments can intervene at any time to stabilize market expectations; they must detect and take action early, and do not wait for the situation to get out of control and then respond hastily, causing housing prices to rise and fall.