The latecomer of internet home improvement, Youzhuang Meijia, why did the transaction volume break 200 million in half a year?

Because Youzhuang Meijia chose to do in-depth service, it provided excellent service to customers.

Youzhuang Meijia has built an excellent offline service team-decoration housekeeper. The decoration housekeeper is experienced and has received three months of pre-job training to help users solve problems such as pre-sale, in-sale and after-sale audit, supervision and environmental protection. After a year of practice, it has set a higher service standard for the industry.

Not only that, but the service orientation has also helped Youzhuang Meijia to give birth to greater development space. For example, many users will take the initiative to ask if Youzhuang Meijia has services such as moving and cleaning. In view of this, Youzhuang Meijia cooperates with many partners to provide such services to users, and plans to launch furniture projects to extend services from home improvement to home.

Extended data:

In order to create a good reputation among customers, the service of Youzhuang Meijia contains many intimate details. Because the decoration will disturb the neighbors around the user, before the construction starts, the decoration housekeeper will send an apology letter to the neighbors of the whole building or even the whole unit next to the user, with contact information in the letter. After the launch of this small service, it has played a very good marketing role. Many new users of Youzhuang Manicure are also recommended by old users. This is called word of mouth.

In addition, Excellent Makeup Manicure also attaches great importance to the marketing communication of new media. In addition to the regular Weibo WeChat, they also put a video of "decorating the classroom" on Youku, which generated170,000 hits a day; Today, at most one headline reaches two million readings; H5 games spread 200,000 times in the circle of friends within three hours. In fact, the return rate of 27% also proves the correctness of the marketing strategy of On Protracted War.