What is the daily work of new media operation?

Many people think that the operation of new media is just "small series". Looking around the website, it is easy to finish the work through writing. What's the difficulty? New media practitioners really have the impulse to pick up bricks when they hear such "evaluation"!

Today, I must clear my name for the new media operation!

The core of new media work revolves around content operation ~ what process does high-quality content need to go through to produce? That is, what is the daily work of new media operators? Now let's take a look:

1. Determine the topic This is a point that puzzles countless new media people-what to write? Write what? Write what? Before the manuscript is finished, I have to go through N topics every day.

2. The operation of material collection content is not only a simple code word posting, but also different forms of content, such as graphics, text, video and audio, etc ... So we need to search related material pictures, videos and audio around the theme, which is a test of material collection ability.

3. The content editor writes around the core topic and revises it repeatedly until it is finalized. ...

4. Graphic typesetting can only be written badly, but also typesetting! The biggest problem with typesetting is that it is easy to "pull one hair and move the whole body", so changing typesetting to collapse is also a daily madness.

5. Cover picture An article presented to the user, except the title, is the cover picture. Users can know what you want to convey through the cover picture.

6. Content Proofreading If the published content has typos or typesetting problems, it will be scolded by users and bosses ... Therefore, proofreading before publication is a must! Sue! Sincerely! Watch out!

7. Push release According to the crowd, decide the channels and methods of push release.

8. After the release of monitoring data, we should always observe the data feedback and sum up the problems so that other departments can give data support when they work.

9. Handle messages, summarize the contents of user messages, dig up the issues that users care about, and handle users' problems as bosom friends.

10. User feedback interaction and user interaction, keep the user sticky and let him put your number at the top.

The above is the daily repetitive work of new media operation. Do you have a new understanding of it?