Marketing plan of aerostat

Product introduction

Tethered balloons for games are a new type of unpowered entertainment facilities. Balloon tethered to the balloon is made of light, strong, polyester-based 8-layer anti-solar radiation fabric, made in the United States. The gas it carries is helium. As we all know, helium is an inert gas with high safety and is widely used in aviation technology. The welding of the airbag part is realized by unique high-frequency welding equipment, which eliminates the possibility of spherical tearing. At the same time, the pod is towed to the ring by mooring ropes and components, and the ropes are reinforced from the ring to the waist of the airbag. The fastening system ensures high safety and reliability. It ensures the stable operation of the facility and has a high safety factor. A tethered balloon is an aerostat that relies on the gas floating in the airbag to obtain buoyancy and is tied with a cable. Because of the mooring line, the aerodynamic lift and buoyancy can reach a certain height and stay in the air for a long time.

Second, third market analysis

2. With the increasing diversification of tourism demand, emerging industries have emerged to meet the growing consumer demand. Play tethered balloon project provides consumers with a novel consumption experience, with a vast domestic market, no geographical and time constraints, small fluctuation of investment cost, quick return on capital and large investment space. The national policy and advanced space technology, with the rich experience of the country in developing aircraft, combined with the leading manufacturers of Russian space technology, are mature in technology and high in safety factor.

Three product features

1. The new aerostat independently developed can form the unique competitive advantage of products and improve the core competitiveness in the market.

2. High flexibility, free from time factors and geographical restrictions such as weather and off-season tourism, maximizing the use of resources is conducive to improving product efficiency, reducing unnecessary costs and improving corporate profits.

3. The system inherits many years of experience in the development of military tethered balloons from China Aerospace Science and Technology Special Aircraft Research Institute, and its technology is mature.

Four product functions

4. It is applied to amusement parks to provide novel amusement experiences. For example, Chengdu, Sichuan, is famous for its national beauty and fragrance. Bring consumers a different consumption experience from the Ferris wheel.

5. Tourist attractions, overlooking great rivers and mountains, better sensory experience. For example, Huangshan Scenic Area in Anhui Province.

Fourth, promotion and marketing

1. Marketing tenet: self-accurate positioning, highlighting product features, accurately positioning consumer groups, establishing a multi-channel sales platform combining online and offline, and continuously expanding sales areas.

2. Product strategy:

(1) Self-positioning: This aerostat is a new technological product applied to amusement parks and tourism.

(2) Quality function scheme: To employ professional technicians with high technical level and scientific literacy, the product quality must be guaranteed and won favorable comments.

(3) Product brand: Modern consumers pursue individuality and demand self-expression. While emphasizing innovation, they should also combine the core concept of the product, not only serving the public, but also innovating on the basis of the original tourism products to improve the scientific and technological level of the products. Using the brand effect, it is said that gold cups and silver cups are not as good as word of mouth. Establish a good national brand image in the minds of consumers.

(4) Product service: This product is used in the service industry to serve the public. Therefore, we must strengthen staff training, improve service quality, innovate service methods and provide services that satisfy customers. And there is a scoring link after consumption, and there is a reward and punishment mechanism for service personnel, which can motivate service personnel and improve work efficiency.

3. Price strategy

Because it has just started, first enter the domestic market and lay the foundation. Facing the actual national conditions of China, two schemes are put forward.

(1) Private subscription registered member type. Personalized consumption requires enterprises to put people's attention, personality and individual needs in the most important position, so as to ensure that enterprises can provide effective supply and meet the needs of consumers, thus ensuring a certain market share. Because of the cost problem, the price is higher, and the service is based on one-to-one, creating a variety of package consumption and extending the production chain, aiming at providing the best service for high-consumption people.

(2) Take measures, such as seeing scenic spots, offering group purchases, and setting up family or friends gatherings for group purchases.

(3) Retail style, when many consumers are attracted by the uniqueness of products, they choose to try out of curiosity.

4. Sales channels

At first, it was mainly offline, creating a certain popularity, and online was mainly publicity. Customers are mainly middle-aged people with a certain economic foundation and a few young people who like excitement and have spending power.

The brand has started in the later stage, and product sales are completed by sales. It is mainly to establish research centers, establish joint ventures or cooperative partnerships with other scientific and technological enterprises, provide think tanks and human resources for enterprises, ensure the continuous innovation of products and the continuous operation of enterprises, and continuously improve their core competitiveness.

5. Promotion and publicity

(1) Internet celebrity effect and KOL: On the one hand, online celebrities have attracted a lot of attention, that is, in the economic era, which has increased the exposure of products and increased the traffic of our website. On the other hand, the network celebrities we selected are not only high-flying stars, but also influential KOL that is grounded and targeted at different groups of people. KOL is paid for soft implantation, and the big V in Weibo and Zhihu has its own traffic.

(2) Self-media platform

Today's headlines, platform traffic is large;

Sina Weibo, which pays attention to communication speed and content openness, is the best platform to create hot events.

Users in Zhihu and Zhihu are mainly concentrated in first-tier and super-first-tier cities, with high consumption level, certain consumption ability, a large number of highly educated users and high acceptance of new things.

Wechat has nearly 900 million active users and has been used for a long time. Exchange events are mainly friends circle. Generally speaking, the user traffic is huge and sticky.

(3) Looking for partners

1. Cooperation with characteristic scenic spots not only promotes the popularity of products, but also improves the appreciation of scenic spots. Achieve win-win

2. Cooperate with travel-related apps, such as where to go, Tuniu, Ctrip, Meituan, etc. Product users can enjoy certain discounts on these apps, and can also be transformed into product users, providing users with a one-stop service experience.

Feasibility of five projects

2. The product features are distinctive, the technology is mature, the equipment can be transshipped by various modes of transportation, the transportation cost is low, and it is not limited by time and region. The safety factor is high, the experience form of sightseeing tethered balloon project is novel, the market capacity is broad, the return period of income is short, and the investment space is large.

Six risks and countermeasures

Capital: The initial investment cost is high and the market is blank, so you need to explore it yourself. However, due to the particularity of products, we can actively seek the strategic investment of venture capital companies by relying on the support and subsidies of relevant national policies.

Manpower: the early employees were mainly people who developed products, then recruited new people for training, and at the same time retrained and retrained the original employees. Strengthen the redevelopment of products, develop a series of products after establishing brands, and ensure human resources.