What are the sales skills of cosmetics salesmen?

Cosmetics, like other contemporary products, are increasingly competitive in the industry. As an important position in the cosmetics market, terminals are the focus of the power tilt of merchants. Therefore, consciously improving the sales skills of cosmetics shopping guides has become the common goal of merchants and cosmetics shopping guides. Let's take a look at the sales skills of cosmetics shopping guides as the first line of sales. What are they? ?

Pre-war preparation for cosmetics shopping guide

1. Beauty knowledge: The shopping guide should master rich beauty knowledge, including skin structure, skin classification, identification and care, skin care procedures, hair structure and hair quality classification.

Second, product knowledge: shopping guides should be familiar with the formula, ingredients, characteristics, specifications, price, usage and shelf life of their own products, and also understand the characteristics of competitors' products, so as to be familiar with them.

Third, basic sales skills: sales skills are the key factor for the success or failure of shopping guides, with special emphasis on turning every potential customer into a prospective customer through effective methods.

Usually training sales skills is divided into five steps:

(1) Welcome customers; When the customer approaches, take the initiative to greet the customer, greet him with a gentle smile and express sincere and cordial greetings.

(2) Understand the demand; Analyze customer psychology, ask related questions and understand customer needs.

(3) selling products; Promote the products that customers need.

(4) clinch a deal; Achieve sales and promote joint sales as much as possible. For example, by the way, most consumers will agree that "XX products will be better, and many people buy them this way".

(5) seeing the guests off; Do a good job in after-sales service, pack products for customers who have already purchased, and treat customers who have not reached a purchase with a sincere and gentle attitude, and cannot be neglected.