What are the daily work contents of the shoe buyer position?

Hello, what exactly does the shoe buyer mean? Is it retail, brand or something else? I found some neutral and fashionable materials to see if they are useful to you.

At present, the existing forms of buyers in the domestic market are mainly retail buyers and brand buyers according to their service nature.

Retail buyer-store buyer/agent buyer

Shop buyers are mainly trained from store managers or salespeople. They are only responsible for purchasing their own brands, and coordinating retail, marketing and visual merchandising. Due to the high cost of setting up buyers in a single store, this operating model is only suitable for luxury brands. But many excellent store managers and salespeople in China have actually played the role of buyers themselves. For example, in popular stores in recent years, their store managers often go to foreign fashion cities to collect some new clothes that meet the positioning of their stores.

Agent buyers often operate one or more brands and buy well-designed brand products. The buyer neither organizes production nor is responsible for product development, but orders from the brand headquarters. At this time, the buyer's work mainly includes assembling goods, commodity management and sales tracking, and sometimes includes marketing and store display. For example, Metersbonwe, Bang Wei and Bang Wei will hold an order meeting in Shanghai headquarters every year, and agents will be invited to attend. Through on-site physical reference and SAP ordering system, ordering can be realized.

Buyers in department stores and supermarkets fall into two categories. One kind is the buyer who introduces mature brands for department stores or supermarkets and carries out buyout operations. His main job is to communicate with various brand manufacturers or agents and decide what brands to introduce, what goods to buy and how much to buy. They also don't need to know about product design and development. The other category is buyers who buy goods for department stores or supermarkets. The functions of this kind of buyers are similar to those of brand buyers, but they should give consideration to product development, commodity planning, clothing procurement and other functions. For example, CR Vanguard supermarket's own brand clothing "Victor&Victoria" and Wal-Mart's brand-new clothing brand "Metro7" are mainly aimed at the middle class.

Brand buyer

Buyers who directly or indirectly control the production, processing and retail system are called brand buyers. At present, brands in the domestic market can be mainly divided into two types-supply type and direct selling type.

Supply brands mainly rely on agents to develop regional markets, and brand enterprises operate the production and processing links of factories or outsource order processing. Most domestic brands have developed through this form. In this kind of enterprises, because the ordering right is in the hands of agents, the responsibilities of brand buyers are limited to commodity planning, style development and production organization. Inside the buyer, it is necessary to coordinate the work of various departments of the enterprise, including sales, marketing, logistics, etc. Outside, it is necessary to coordinate the production and processing of garments by processing factories or traders.

Brand buyers of direct brand companies

Direct brand refers to the brand that directly controls the retail link by the brand enterprise itself and does not rely on agents or franchisees to expand the market. At present, white-collar workers and Youngor in domestic enterprises are of this type. In this kind of enterprises, brand buyers should not only have the function of supplying brands, but also cooperate with sales departments to monitor sales data and make quick responses, so as to maximize sales and minimize inventory. In this business model, buyers should not only have the function of product research and development, but also take into account the later cooperation of sales.