Who is trapped by the takeaway dilemma? Hungry? There are frequent problems, and the take-out of the US group has also overturned, but the war continues.

At present, the overall situation of the take-away market in China has been decided, and the take-away of the US group accounts for the vast majority, reaching 67.3% in the first quarter of last year. Hungry, after buying Baidu takeaway, it was once ahead, but it was still surpassed by Meituan, but the number of active users was greater than Meituan. The two men competed for hegemony, and the takeaway dilemma appeared, and various problems appeared frequently!

Hungry? After being acquired by Ali, it launched several attacks on Meituan with its back against the big tree, but unexpectedly, its market share fell instead of rising, falling to 26.9% in the first quarter of last year. Anxiety about market share will inevitably lead to impersonal competition. So, if you are hungry, there have been frequent accidents recently, and you often stand on the cusp of public opinion!

Previously, the hungry rider Han died suddenly on the way to send 34 orders. However, due to hunger, the agreement shows that there is no labor employment relationship between the rider and the platform. For humanitarian reasons, only 2,000 yuan can be given to the family. Finally, under the network public opinion, if you are hungry, you will provide a pension of 600,000 yuan.

A few days ago, the hungry rider Liu set himself on fire at the gate of the distribution station. The reason turned out to be his 5000 yuan salary. After many times of communication, I failed to get it back, so I can only use this extreme method. As a result, Liu's whole body burn area reached 80%, and the overall treatment cost was about 6,543,800 yuan. Finally, when he was hungry, he helped Master Liu pay the treatment fee and related expenses.

There is also Mr. Chen from Zhaoqing, Guangdong Province, who applied for an additional clause, demanding to sign an agreement and voluntarily give up social security. These incidents reflect that riders, driven by the algorithm and data of the take-away system, regardless of personal safety, race against time and death, propping up the market value of take-away companies by hundreds of billions, but some basic rights and interests of riders are often not guaranteed.

The takeaway platform requires riders to wear uniforms issued by the platform and conduct strict assessment and supervision. However, in order to avoid legal risks and reduce costs, the labor contract relationship with most riders is not completely established, but only through labor outsourcing. This is an irresponsible take-away platform for riders, and of course there are other tricks for consumers.

Recently, an article entitled "I was cut off by the US Mission" was screened, revealing that the US Mission's "big data is cooked". The author advocates that members and non-members have the same take-away account at the same time and place, and the delivery fee is different from that in 4 yuan. Meituan's response is that the difference in delivery fees has nothing to do with members, but is caused by the deviation of location cache.

Of course, the "cache" theory is difficult to convince the public. The more serious problem is that many users actually got loans in the process of using Meituan to take out food and Meituan to buy food, and they didn't know until the system informed them of repayment, because the "Meituan Monthly Supply" was opened without knowing it. Meituan responded that this is the default service for quality customers.

Meituan's monthly payment is similar to Alipay's "flower garden". For overdue payment, the annualized interest rate is about 18.25% based on the daily interest rate of 0.05%. Like the killing of big data and the monthly supply of the US group, such a "pit" of consumption is hard to prevent, the rights and interests of users are difficult to protect, and the responsibility of the takeaway platform is also difficult to shirk.

The above is a take-away platform, which crushes riders in various ways and deceives consumers in different ways, and businesses are no exception. Ms. Zhang from Jiangsu was asked to bring a meal on the US delegation. If she was hungry, she would "choose one of the two". Guangdong Catering Service Industry Association accused Meituan of charging high take-away commission to catering enterprises. Such incidents abound.

After fierce competition, the take-away market seems clear, but after crazy subsidies, capital will inevitably start to withdraw, which will also be the beginning of the problem. For merchants, the percentage of commission is rising. In some places, the US delegation rose to 22%, and in some places it rose to 24%. It seems that this is not the end, which makes the business in a dilemma.

For riders, an article entitled "Takeaway Riders, Trapped in the System" makes it clear that strict algorithm system and reward and punishment mechanism drive the delivery staff to disregard safety and health, running all the way. For consumers, a slight price increase is acceptable, but what is intolerable is the "pit" of being killed by big data and inexplicably being loaned!

For the platform, there are constant problems, constant competition and constant anxiety. Hungry, constantly attacking, the market share is still declining. The increase in the share of the US Mission will face a heavy blow from Alipay. Last year, after being hungry and losing to Meituan, Ali carried out a comprehensive revision and upgrade of Alipay, and comprehensively marked Meituan in the field of life. The battle between the two giants has started!

Under the battle of giants, the takeaway dilemma is more obvious! Trapped in it, of course, not only riders, merchants and platforms, but also you, me and him around you! To break the takeaway dilemma, the most important thing is the platform. The platform can not only focus on immediate interests, but also actively undertake corresponding social responsibilities and commit to long-term business!