2022 Work Summary Hotel Marketing 7 Articles

2022 Work Summary Hotel Marketing 1

Twenty years is coming to an end. Looking back on the work of 20__ years, there are fruitful joys, difficul

2022 Work Summary Hotel Marketing 7 Articles

2022 Work Summary Hotel Marketing 1

Twenty years is coming to an end. Looking back on the work of 20__ years, there are fruitful joys, difficulties in tackling key problems with colleagues, and melancholy when encountering difficulties and setbacks. Time flies. Unconsciously, the promising 20__ years are approaching with the beginning of the new year. It can be said that 20__ is a crucial year for the company to promote industry reform, project start-up, market expansion and sustainable development. This year's work is summarized as follows:

After such a tense and orderly year, I feel that my work skills have reached a new level. I have a clear plan and steps in every job, a direction of action, and a goal of work. I am really confident! Basically, we are busy but not chaotic, tight but not scattered, clear in organization and clear in everything, and fundamentally get rid of the phenomenon of just working hard and not knowing how to sum up experience when we first joined the work. In this way, I walked into this year from infinite busyness and walked out of this year from infinite ease. Moreover, while working, I also understand the truth of dealing with people and how important it is to have a good attitude, enthusiasm for work and a sense of responsibility in comparison. For the company, I have experienced a lot in 20 years, including the Shu Qi Lake Resort project:

The successful opening of Luzi Temple unveiled its mysterious veil for the majority of believers, and the opening of Zhongkun International Hotel in Shu Qi Wonderland also ended the five-year careful casting of the project. The next dream is to find the opening of Huizhou water stage, holiday club and villa area. I believe that the future of Shu Qi Lake Resort will be better, which also strengthens my confidence in working hard.

Summing up one year's work, I have come into contact with many new things, produced many new problems, learned a lot of new knowledge and experience, and improved my ideological understanding and working ability. In my daily work, I always ask myself to proceed from reality, adhere to high standards and strict requirements, and strive to improve my professional quality and moral quality.

Generally speaking, there are still some shortcomings and problems to be solved urgently, mainly manifested in the lack of learning new things, often acting by experience in work, and relying on previous work routines to deal with problems, which is manifested in the lack of bold innovation in work.

The next step is to innovate constantly in the future work, communicate with colleagues around us in time, listen to the opinions of colleagues and leaders around us and implement them in the work. I will continue to work hard in the next work, report my thoughts and feelings in my work to the leaders, and correct and make up for my shortcomings and defects in time. We need unity to strengthen our work and cooperation to achieve success and push our work forward! I believe: under the correct leadership of the superior, the future of the company is like an eagle, flying high.

Summary of Hotel Marketing in 2022 Part II

Hotel business is booming, with all economic indicators exceeding the same period, and more than half of the time and tasks are completed, laying a solid foundation for the successful completion of the annual marketing target. Next, let's take a look at the contents of this summary of the work in the first half of the year ~ 20 _ _. In the first half of the year, all the staff of the hotel marketing department, Qi Xin, worked together, and everyone thought in one direction, actively expanded their business, publicized their visits, and public relations and marketing broke into a new world, and the hotel business became more and more prosperous. All economic indicators have exceeded the same period, with more than half the time and more than half the task. In order to lay a solid foundation for the smooth completion of the annual marketing objectives, the work in the first half of this year is summarized as follows:

In the first half of the year, the income was RMB, of which the room income was RMB, accounting for% of the plan, the average occupancy rate was%, and the average house price was RMB. In addition, the catering income is10 million yuan, accounting for10% of the plan; May exceeded the guest room task, higher than the same period last year. However, compared with April, the decline in revenue is also relatively large; In addition, the catering revenue in May also exceeded the planned target, which was mainly reflected in the improvement of banquet table reservation revenue, which accounted for a large proportion of catering revenue in the month; Summing up the above operating income in the coming year, compared with last year, it has improved in the same period this year, especially in terms of room income. Although there is little improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

Departmental work: In May, the Marketing Department completed the conference reception 13 batches, including in-store conference reception during the medical device conference. Through this reception, the hotel brand has been promoted and recognized by customers. In addition, we also received system meeting teams from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists, and formed effective opinions; At the same time, according to the market situation in June this month, actively visit the surrounding conference tourism market in advance to ensure the stability of hotel tourists in the off-season; In addition, I completed a visit to customers in Xuchang this month. Through this visit, I promoted hotel products and opened up some new customers. At the same time, this month, according to the requirements of hotel star rating, all promotional materials in various areas of the hotel were redesigned to make the hotel public signs meet the requirements of star rating standards; In addition, this month, the department carried out team building month activities to strengthen team cohesion and synergy through daily team awareness training and organizing group activities of department personnel;

Public relations marketing: Mother's Day activities are mainly planned in May; Formulate SMS marketing processes and standards to make SMS marketing mode a daily marketing; At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts of hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted customers' further consumption.

Work Summary in 2022 Hotel Marketing Chapter III

The three-month probation period has arrived in a blink of an eye. During these three months, I quickly adapted to the new job and integrated into the new team, which was affirmed by my colleagues and leaders. But there are still some shortcomings, and I think it is worth summing up, thinking and improving myself.

I remember when I first came here, I was not familiar with all aspects. My colleagues and leaders around me gave me great help and let me complete the positioning of the team role as soon as possible. At present, my job is sales statistical analysis and settlement, and I am mainly responsible for compiling the daily control table and shift schedule. Because I have worked in relevant positions before, I am quite skilled in the operation of erp system and data processing of excel, so I can get started quickly, and I can finish the daily sales report alone in only 1 week.

Although the daily report preparation is mechanical repetition, I realize that many non-repetitive jobs can be excavated in the repetitive work, and new proper terms can be learned in the preparation process, as well as how to save time and improve work efficiency. In the settlement work, in addition to completing the preparation of the demanding settlement table, we also strive to do a good job of communication between the sales department and the finance department and cooperate with the audit work of the finance department. Besides my own job, I also actively cooperate with other departments. For example, I help the marketing department update the new data package every month. In fact, other departments can also do this work alone, but they are not familiar with the delivery data, vehicle model and 18 code, which takes a lot of time. If I can save others two hours by spending one hour, it's worth doing.

At the end of 10, we received the internship task of new employees in the sales department to __x franchise stores, and at the same time we should monitor their entrusted loans. Among 12 employees, I was assigned to 1. I was reluctant at that time, because I had only been in the company for less than 1 month, and I was the latest among 12 employees. I don't know much about many aspects, and it seems that there is a feeling of "driving ducks to the shelves". But after all, I have worked for 1 year, so my adaptability is stronger than that of fresh graduates, so I prepared a lot of materials to watch on the road and at night, and learned the knowledge of franchise stores in the shortest time. During the internship, actively cooperate with the supervisor to complete the entrusted loan monitoring task. After the internship, I wrote 1 30-page internship experience report. At the same time, it also gave a start to new colleagues who followed the internship, both at work and in life.

In the final of the Sales Classic in June+February, 5438, I was fortunate to be the player manager of top20, mainly responsible for the accommodation and transportation of the players. During the whole process, I formed a deep friendship with the players and gained a lot myself. First, the concept of time, as long as you want to wait for others, there will be no waiting for you. Second, we should fully estimate the difficulties, because many unexpected things make people unprepared. Third, forbearance, there may be many obstacles and nails in the communication process. Only by forbearing first and doing things well is the most important thing.

At the same time, I am also clearly aware of my own shortcomings, especially the inability to achieve 100% sales settlement. In fact, every job needs a period of time to get familiar with and settle down. In these three months, the internship in the franchise store accounted for two weeks. After the sales elite competition and new employee training, there is not much time to actually operate this position except holidays. Now I can only complete the hardware discount and simple promotion settlement.

Turning positive does not mean that wages will be better. More importantly, from now on, I am a formal employee of Dongfeng Nissan, so I must be more strict with myself in my work, communicate sincerely and do my job well.

Summary of Hotel Marketing in 2022 Chapter 4

20__ is a busy and crucial year for Easton Hotel. With the completion of the last layer of concrete pouring in June, 5438+February, 20, the Easton Hotel was successfully capped. It laid a solid foundation for its opening in February 2000. Looking back, hotels have grown from scratch, and we have come all the way. With the strong support and cooperation of the leaders of the group company and all parties, we are down-to-earth, step by step, and the team has overcome all difficulties from running-in to maturity, successfully completed all tasks assigned by the group leaders, and achieved gratifying results. Easton Hotel has initially realized the transformation from exploratory operation to professional operation from the conception of business model, achieved a set of scientific target plan management mechanism from the chaotic and fragmented preparation management mechanism, formulated the development strategy of Easton Hotel and the ultimate goal of comprehensive and smooth operation and opening, made a three-year plan around the goal of comprehensive opening of the hotel, and then made a three-year plan, including annual plan, semi-annual plan and quarterly plan, and made a monthly plan. All aspects of work were carried out in an orderly manner and steadily advanced. At the same time, we also have many shortcomings, and the work in the past year is summarized as follows:

First, make a comprehensive investigation and do a good job in the pre-planning of hotel clubs.

The pre-planning of hotel clubs plays a vital role in the success or failure of future operations, which can not be ignored or sloppy. To conduct research and demonstration from many aspects, we must follow the principle of first research and then design. The preliminary investigation includes: What kind of hotel club should be built? What kind of hotel clubs around Yun Ke Road are suitable for our consumption environment and market? What is the investment cost? How long is the payback period? What kind of design planning can avoid the waste of business area? How to reduce future operating costs and maintenance costs? Seascape group hotel management co., ltd.

Investigation: big waves scouring sand, Shuihui International Club, Hangguan No.9, Sheung Shui Spa, Blue Coast International Spa and Original Ecology Spa; At the same time, check hotels, saunas and spas as supporting commercial features. Guangzhou foreign activities Center (Hotel), Star River Bay Hotel, Garden Hotel, International Hotel, Ramada Triumph Hotel, Dashun Jinghua Hotel, Tianhao Hotel, Westin Pazhou Hotel, Westin East Station Hotel and Shangri-La Hotel. The Guangzhou Leisure Club Market Survey Report and the Estonian Hotel Sauna Club Operation Plan were formulated, which clarified the club's market positioning and future business ideas. Determine the composition of tourists who are mainly middle and high-end business individuals around, and then cooperate with exhibition guests. Determine the business and function settings of the hotel.

Second, do all the preparations carefully to ensure that the hotel opens as scheduled.

Participate in the function, layout division and service streamline design of Donghai Hotel. Communicate with Phillips design company and engineering construction unit, obtain the graphic design of each business place for comprehensive evaluation, and make comprehensive and rigorous adjustments according to management requirements. Finally, complete the functional division and graphic design of each area of the hotel. Summary of the installation and functional requirements of large-scale equipment such as air conditioning/hot water/fire protection/TV/electrical appliances/systems in hotels in the early stage.

Visited the central air conditioning and hot water systems of Jin Yezi Resort Hotel and Fiona Fang Hotel together with the General Office and other relevant departments; Finally, according to the conditions of Donghai Hotel, we participated in the hotel preparatory group to formulate the hotel heat pump system scheme, and compared the data with the heat energy and efficiency of the boiler, which provided reference for the group's top management to make decisions. Suggestions on functional requirements of installation lines and embedded projects of main weak current system equipment such as computer management system, door lock system and program-controlled telephone system are put forward. Seascape Group Hotel Management Co., Ltd. formulates the annual operating budget and profit and loss data analysis report of the Recreation Department. Formulate the personnel structure chart of the Recreation Department, conduct on-the-spot investigation, and formulate the positions and staffing of each position; Completed the staffing of this department and the budget of cost and salary.

Third, there are problems.

The formulation and grasp of the overall construction plan is relatively weak. Reflected in the central air conditioning pipeline, water supply and drainage, fire protection, strong electricity, weak electricity, facade construction and civil engineering are less understood. The idea of supervision and management of civil construction progress and quality is not clear, and it is not grasped and controlled in time. The information communication channel with other departments is not smooth, and the contact with departments needs to be strengthened; It is necessary to further understand and study the requirements and procedures for project initiation and bidding of related projects of the Group.

Third, work experience and prospects. Improve their comprehensive quality, study engineering construction, planning and design, architectural design, interior decoration design. Improve work efficiency and make the work orderly. The preparatory work of Donghai Hotel is further subdivided and the working order of each link is formulated. Continue to follow up the progress of the next construction project, and put forward the installation suggestions of related system equipment and the requirements of comprehensive wiring of the department.

Summary of Hotel Marketing in 2022 Chapter 5

In the blink of an eye, the work of 20xx is over. According to the manager's work arrangement, I am mainly responsible for the daily operation of the hotel front desk and the training of the hotel. Now I will make a summary report on the work of 20xx.

I know I'm playing a connecting role and coordinating the left and right. What I do every day is also trivial work. It is my important task to straighten out the relationship as soon as possible and put myself into my work. It is my duty to fully cooperate with the manager's daily work, which requires me to have a strong sense of work, correct working attitude, fast working efficiency and comprehensive efforts. My daily duties are:

1, execute the instructions given by the manager and manage the employees.

2, supervise the waiter to serve the guests, organize the staff on-site deployment, to ensure the quality of service.

3. Check the gfd, manners and working attitude of subordinate waiters, lead subordinate employees to do a good job in hygiene and cleaning, and strictly record the attendance of employees in this class.

4, responsible for the recipients of services required items, fill in the recipients list for safekeeping.

5. Hold a pre-shift meeting regularly every day to convey the instructions and notices of our store and various departments, summarize the work situation and matters needing attention of the previous shift, and put forward the service requirements of each position.

6. Regularly check the equipment and facilities in the area to ensure that the facilities and equipment in the business area are in good condition.

Under the correct leadership of the manager, with the active support and great help of my colleagues, I fulfilled my duties as a bellboy and successfully completed my work. Although some achievements have been made, there are still many gaps. I should keep up with higher standards and try to do my job well.

Our service is embodied in humanized service, striving for perfection and creating a feeling of being at home for our guests. I have less experience now, and I still have a lot to learn. Sometimes there will be mistakes in my work, and I will take them as a warning and make persistent efforts in my future work.

Summary of Hotel Marketing in 2022 Chapter VI

In the past year, with the correct leadership of the general manager and the close cooperation of other departments, the hotel sales department basically completed this year's work tasks. Some works have gradually matured. The following is a summary of this year's work.

I. External sales and reception work

First of all, after a year of running-in and development, the sales department has gradually matured its own sales work and expanded its own market. Push the hotel into the tourism market in an all-round way, improve the visibility of the hotel, and strive to create economic benefits for the hotel to the maximum extent. Due to the limited geographical location of the hotel, the individual occupancy rate is low. We increase the sales of guests, visit important companies to sign business agreements, and make different sales plans according to different seasons. We contact the dealers in time through targeted visits to customers. Do a good job in the exhibition of the overall sales of hotels in the peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers.

Later, the hotel officially listed Samsung, which provided the sales department with a bargaining chip for external publicity, and also improved the overall level of our hotel to a higher level, which was conducive to the sales work of the hotel. With the rapid development of network, the publicity of network not only improves the reputation of the hotel, but also improves the overall occupancy rate of the hotel through network companies. We increase the commission rate for important network companies, and use their publicity to let more guests know more about the hotel through the network.

At the same time, during this year, we received many companies to hold large, medium and small meetings. For the reception of each meeting, all parts can seriously cooperate with the sales department to successfully complete the reception of the meeting. The guests affirmed our work. Here, I sincerely thank the leaders and employees from all over the world for their support to our sales department.

Second, internal management.

The hotel has its own website, and the sales department is responsible for maintaining the website and updating the content of the webpage. It expands its influence through online publicity, timely and correctly releases the hotel's dynamics and news, and lets more people know about the hotel. At the same time, we put forward a new hotel website construction scheme, which laid the foundation for the future development of the hotel website.

Third, shortcomings

Foreign sales need to be strengthened, and now we have relatively few individual customers; I don't know the meeting information in time, sometimes I'm not careful enough in the reception work, I don't pay much attention to some details, and the topics I consider are not comprehensive enough. Sometimes, due to the untimely communication, the information is not correctly grasped; Affect the overall sales and reception of the hotel. In the future, we should be cautious, avoid as much as possible, communicate in time, and reduce work mistakes.

Summary of Hotel Marketing in 2022 Chapter VII

In the first half of 20__, the hotel marketing department made joint efforts with all the staff, and everyone made great efforts to expand their business, publicize and visit, and public relations marketing broke a new world. Hotel business is booming, with all economic indicators exceeding the same period, and more than half of the time and tasks are completed, laying a solid foundation for the successful completion of the annual marketing objectives. The work in the first half of this year is summarized as follows:

First of all, in terms of operating income:

In the first half of the year, the income was RMB, of which the room income was RMB, accounting for% of the plan, the average occupancy rate was%, and the average house price was RMB. In addition, the catering income is10 million yuan, accounting for10% of the plan; May exceeded the guest room task, higher than the same period last year. However, compared with April, the decline in revenue is also relatively large; In addition, the catering revenue in May also exceeded the planned target, which was mainly reflected in the improvement of banquet table reservation revenue, which accounted for a large proportion of catering revenue in the month; Summing up the above operating income in the coming year, compared with last year, it has improved in the same period this year, especially in terms of room income. Although there is little improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

In terms of departmental work:

In May, the Marketing Department completed the conference reception 13 batches, including the reception of in-store meetings during the medical device conference. Through this reception, the hotel brand has been promoted and recognized by customers. In addition, we also received system meeting teams from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists, and formed effective opinions; At the same time, according to the market situation in June this month, actively visit the surrounding conference tourism market in advance to ensure the stability of hotel tourists in the off-season; In addition, I completed a visit to customers in Xuchang this month. Through this visit, I promoted hotel products and opened up some new customers. At the same time, this month, according to the requirements of hotel star rating, all promotional materials in various areas of the hotel were redesigned to make the hotel public signs meet the requirements of star rating standards; In addition, this month, the department carried out team building month activities to strengthen team cohesion and synergy through daily team awareness training and organizing group activities of department personnel;

Public relations marketing:

Mother's Day activities are mainly planned in May. Formulate SMS marketing processes and standards to make SMS marketing mode a daily marketing; At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts for hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted further consumption of customers;