How to run a homestay?

There are two kinds of people who do homestays. One is that they have feelings, but they don't know how to do business, so it is easy to lose money by driving. The other thinks that opening an inn will make a lot of money, and that homestay is a profiteering industry. People who are not psychologically prepared are advised not to be homestays. In fact, B&B is a normal business.

First, the location of the hotel is an entity enterprise. Although the content is a little strange to the hotel, the essence is the hotel. Think clearly, where are your tourists from, where are they from, and is it convenient to park around [the proportion of go on road trip is increasing]? Is it convenient to eat around [80/90 is the main consumer, often married with children]? There is also a city B&B, where the room is located in the bustling area or remote area of the city, and the traffic of the room is near the subway station or bus station.

Second, the positioning of decoration and decoration The premise of decoration is that you have to think clearly, who are your customers, what do they want, and what is your future pricing standard? 1. My idea: Never be an inn below 300 yuan every night. First of all, this is just a business idea, and it is not meant to belittle. Guests above 300 yuan are generally of much higher quality and easy to communicate, so the damage to the inn will be less and there will be no waste. Above 300 yuan, the consumption power is good, and there are more additional businesses to do. In this way, higher benefits can be generated within a limited entity scope.

2. What is the upper limit of the price? = Investigate the price system of other homestays around your store, observe on the road, see where the license plate is, and what the approximate car price is. Know the price of the inn, and then calculate the price of the digital inn * the number of rooms * the number of days * the estimated occupancy rate of 50% * 12 months, and calculate the approximate room rate for one year. Calculate your own funds and how long it is expected to recover the cost, so that you can probably calculate the total cost of the hotel.

3. Hard-fitting and soft-fitting hotels have some characteristics. Basically, the cost of hard-fitting and soft-fitting is 1: 1, and10/5% of the decoration cost is reserved. The specific decoration is more complicated, so we must pay attention to it ourselves and constantly adjust it.

(1) The toilet should be drained quickly and well, with a little slope to avoid odor and water accumulation. Many of these things have not been done well. As soon as the bathroom smells, all the satisfaction will be lost in an instant. (2) The room leaks. The inn has been open for a long time, and many inns will leak water, but the waterproof is not very good when decorating. Therefore, this piece of our family requires double waterproofing when it is made.

(3) The decoration network is better. Good TV, good Internet wifi.

(4) The wooden house must be soundproof, otherwise it will be in great trouble in the future. Stay in a wooden house in the ancient city for one night and you will understand. Sometimes snoring next door can be heard clearly, and the sound insulation effect of reinforced concrete is good. In short, don't stare at the decoration, or you will regret it later. We just stare and find too many details, which can be changed in time, otherwise there will be many hidden dangers in the future business process.

(5) Reserve sufficient power outlets, public areas, toilets (there are also shower facilities for employees in the store to take a bath) and several workshops (many workers staying in the hotel will be invited). My inn left three small rooms, and six workers were recruited at the back, all of whom lived in the inn with full accommodation.

(6) Pay attention to soft installation, and consider using energy-saving lamps for all selected lamps, otherwise it will be too late to open and see the high electricity bill. Pay attention to cost performance and ask your designer if you can get rid of some unnecessary purchases. Buy everything and think about everything. If I give myself a reason: expensive is more expensive, I am doing feelings and will definitely exceed the budget.

Third, management.

Dear, don't think that everything is done by yourself, so you are not only half busy, but also can't get service, let alone the feeling of sleeping until you wake up naturally and have tea. B&B is a door that needs careful management in all aspects. It's not just a matter of spending some money on driving, it's just the beginning. Suggestion: I really want to be a profitable hotel and find a city hotel to operate. You will take fewer detours. During the five months of renovation, my inn found a designer and arranged for a partner to practice in someone else's inn, which took six months. Not only do you know where tourists come from and what their daily needs are, but more importantly, you know countless problems in the daily operation of the inn. We have avoided many hidden dangers from the decoration. Let's talk business.

(1) personnel

My inn Lijiang Prince Villa Inn has a total of 10 rooms. There are 1 aunts for cleaning, 1 handyman, 1 chef for cooking, and 3 butlers for one-on-one housekeeping service to help guests arrange their trips and pick up the plane. Sheets and bedding are outsourced to the hotel for cleaning.

Although it is an inn with room 10, it is also a normal operating system. (2) Managing 6-7 employees will lead to personnel turnover, which will involve personnel management and recruitment. Make all kinds of financial statements and make purchasing budget. It's a small business. (3) Expanding the source of income If the hotel only stays for guests, the service will not be provided, which is basically a loss. Our butler service will arrange the itinerary for the guests and help them to buy goods and services in chartered flight, which are voluntary. In addition, all the products we provide are locally selected high-quality products. This not only provides good service, but also has some additional benefits. When the rainy season comes, we also purchase a large number of raincoats and boots for guests to buy directly in the store, and also provide "free" charging treasures and selfie sticks for guests to borrow.

Fourth, the network promotes the use of the promotion platform of the Internet and increases cooperation with OTA. (1) WeChat official account (2) The cooperation of OTA cannot be simply carried out. It is necessary to communicate with local managers of OTA and participate in their activities. For example, some OTAs occasionally engage in lottery activities and stay for one night for free. We are all actively involved in winning guests, not only helping us spread the news, but also staying in the room for free. However, other inns are still profitable. Generally speaking, they are multifaceted.

Fifth, do a good job in word-of-mouth management (1) Here is the key point. From the moment the guests get off the plane to pick up the plane, we should serve every detail to ensure the satisfaction of the guests. Be sure to train the housekeeper, deal with all the needs of the guests in time, and let the guests get familiar with this strange city quickly. Comments on OTA platforms such as Ctrip must be followed up in time. (2) In-store promotion Because of the butler service, the butler will remind the guests who are satisfied with the service, help us give praise on the online platform, and help us forward it in the WeChat circle of friends. Most guests are willing to help. So as long as the service is done well, the word-of-mouth will become more and more positive.

The operation details of the hotel are considered in detail and the implementation is in place. Will the meeting lose money?

Pay attention to the official WeChat account "Living in an apartment in the future" and pay attention to B&B operations. Rooms from soft decoration design to shooting, offline operation reception, one-stop service, liberated the owner's energy.