Introduction of vivo corporate culture

Introduction of vivo corporate culture

Vivo is a global mobile internet intelligent terminal company, which is committed to creating smart phone products for consumers with extreme photos, carefree games and high-fidelity music. This season's star products mainly include vivo X70 series, vivo S 12 series, Y76s and so on. The following is an introduction to the corporate culture of vivo compiled by me. Let's have a look.

Introduction to corporate culture of vivo. 11September 995 18, Guangdong BBK Industrial Electronics Co., Ltd. was established in Chang 'an Town, Dongguan City. The founders are three departments under BBK Duan Yongping.

A communication department: telephone, vivo smart phone

The second AV department: OPPO, household appliances, DVD.

Educational electronics: point reading machine, tablet learning computer, tutor machine.

First, the source of vivo brand

"vivo" comes from ancient Latin. During the 600 years around the first year of AD, in order to show respect for the heroic achievements of Caesar and Octavian, Roman citizens gathered in front of the Senate could not help shouting "Vere" when throwing flowers, and the corresponding adjective Ge vivo appeared.

In modern times, with the prosperity of Italian opera art, people felt that ordinary words could no longer express their admiration and admiration for Verdi and Puccini's works, so they introduced vivo, which gave vivo art a prominent sense of existence and activity.

In short, vivo is not only "active and full of vitality", but also contains sincere and high respect for heroes, art and other great things. Its original and concise pronunciation is a strange syllable that people give out when they witness the birth of new life or great things.

Second, the definition of vivo brand

The brand color of vivo is sky blue, and its color value is (C 100 M20 Y0 K0).

Vivo brand label

Blue represents eternity in the East, points out your fame in the West, and represents excellent quality and technology in the business field. Sky blue represents the hope of new life and symbolizes the era of youthful vitality. Psychologists believe that sky blue is the first choice to make people relaxed and happy.

The first letter V stands for Vigment 'Vig, which means "full of energy". Vivo never hides its youth. On the contrary, it praises and maintains the idea of chasing the trend and cherishing happiness because of youthful vitality, because youthful vitality is the driving force for dreams to come true.

The second letter I stands for individual indi'vidjul 'vidjul, that is, "individual". Vivo not only has the positive spirit of the mainstream, but also firmly becomes an ally of young minds who are not blindly obedient. Of course, this is by no means a pathological opposition under the spirit of the camp in the entertainment era, but a resurgence of the production line culture that refuses to participate in perfect homogenization under the mainstream value orientation.

The third letter V is victory 'viktri, and the enterprising spirit of "success, victory" is the excellent lineage that vivo inherited from BBK. The result is only a part of the fantastic progress advocated by vivo, so victory is not the beginning of vivo, nor is it the end, but the measurement in the process.

The fourth letter o refers to originality rid 'nliti "originality and creativity". Different from individuals, originality also declares that vivo is by no means a Danti school that only emphasizes style but not content. Its wisdom and ability come from real independent thinking and innovation.

Third, corporate culture.

I. Mandate

Provide consumers with high-quality products and services.

Create a harmonious and respectful working atmosphere for employees.

Provide a fair, reasonable and mutually beneficial cooperation platform for business partners.

For shareholders, the return on their investment in equity is higher than the average income of society.

Second, the VISION (vision) to become a healthier and more lasting world-class enterprise.

Three. Core values

1, do your duty, keep a normal heart and insist on doing the right thing.

Try to do things well.

This responsibility regulates the attitude of cooperation with others-I don't take advantage of others. This duty is the attitude of accountability first when problems arise.

Step 2 be honest

Honesty means honesty, honesty does not cheat. Keep your word when you believe, and keep your word when you say it.

Honesty is a responsibility, a criterion and a resource. Even if you encounter setbacks and pay the price, you should stick to it.

3. Without the success of the team, there will be no personal success.

Trust each other, communicate frankly, and integrate individuals into the team.

Respect the value of every employee and take the same vision as the highest goal.

4 quality

Quality is a pursuit of Excellence, which must meet the needs of customers and be higher than the satisfaction of competitors. Quality design is a systematic project, which all employees are concerned about and closely linked. Constantly improving product quality is not only our value, but also our dignity.

5, continuous learning

"BBK must become a learning company and keep learning" is always a spur to the company and employees. Actively learn, learn from and introduce the best practices that have been or are being carried out by world-class enterprises to improve and optimize our management and operation system.

Keep a clear head, never be complacent, and keep an open mind.

6 consumer orientation

Design products and provide services from the perspective of consumers, and avoid doing things that consumers seem to like. Through scientific and rigorous market research, fully study the needs of consumers. All work should proceed from the real needs of consumers.

Adhere to the principle of internal customer orientation in the daily work of the company.

Introduction of Vivo Corporate Culture 2 BBK Corporate Culture

Vision: to become a healthier and more lasting world-class enterprise.

Mission: to provide consumers with high-quality products and services;

Create a harmonious and respectful working atmosphere for employees;

For business partners, provide a fair, reasonable and mutually beneficial cooperation platform;

For shareholders, the return on their investment in equity is higher than the average income of society.

Core values

Sb.' s duty/part/obligation/work

Keep a normal mind, insist on doing the right thing, and try to do it right.

This responsibility regulates the attitude of cooperation with others-I don't take advantage of others.

I am the first to blame myself if there is a problem.

honest

Honesty means honesty, no deceit and sincerity.

Faith is to keep your promise, keep your promise, keep your promise, keep your promise, and trust others outside, even if you encounter setbacks, pay the price.

Honesty is a responsibility, a criterion and a resource.

group

Without the success of the team, there is no personal success.

Trust each other, communicate frankly, integrate individuals into the team, and take the consistent vision as the highest goal.

Respecting the value of every employee, we believe that it is our responsibility and pride for employees and the company to grow together.

quality

Quality is designed, and it is a systematic project that all employees care about and are closely linked.

Constantly improving product quality is not only our value, but also our dignity.

Continuous learning

BBK must become a learning company, and "continuous learning" will always inspire the company and employees.

Actively learn, learn from and introduce the best practices that have been or are being carried out by world-class enterprises, and improve and optimize our management and operation system.

Keep fresh, never complacent and keep an open mind.

Consumer first theory

Design products and provide services from the perspective of consumers, and avoid doing things that consumers seem to like.

Through scientific and rigorous market research, fully study the needs of consumers, and all work should proceed from the real needs of consumers.

In the daily work within the company, we should adhere to the principle of internal customer orientation.

quality policy

Make unremitting progress and climb higher step by step to provide users with completely satisfied products and services. Our "BBK" brand must be a symbol of high quality.

EHS policy

Abide by laws and regulations, continuously reduce waste and save energy, protect the health and safety of employees and build a green home together.

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