Why is the retail store Ali closed?

The reasons for the closure of Alibaba's warehouse include organizational restructuring, business model problems, and the difficulty in making profits from the business model.

1. Organizational restructuring: Ali Retail Link was transferred to Ali Tian Tao Group and merged with Ali 1688 website. This adjustment led to the suspension of the retail platform business from 22: 00 on March 1 day. According to the enterprise level, the cessation of the operation of the platform does not mean the demise of Retail Link, but it indicates that the future development direction of Retail Link will be.

2. Business model: Retail Link has created many concepts in the promotion process, but the complexity and mismatch of these concepts are considered as one of the main reasons for the demise of Retail Link. The products in the retail sector are mainly imported goods and amoy brands, which will limit their appeal.

3. The business model is difficult to make a profit: the platform requires merchants to pay a certain settlement fee and deposit, and some low-profit projects are unbearable. The relatively low proportion of goods provided by the platform will affect the enthusiasm of merchants.

4. Retail Link Alibaba Warehouse is a project of Alibaba Group, which is called "Alibaba Retail Link". It is an Internet one-stop shopping platform that provides ordering, logistics, marketing and value-added services for urban community retail stores.