Entrepreneurial strategy: contracting is a low-risk entrepreneurial approach.

Entrepreneurial strategy: contracting is a low-risk entrepreneurial approach

In China, internal entrepreneurship is generally divided into three forms. The first form is to join the enterprise by joining, followed by setting up mutual manufacturers. The third possible way is for the company to separate a certain system in the enterprise and set up a new enterprise department with a profit center system, and the cost and profit and loss of this system >; Must be completely conceited, like Acer computer company took this approach in the early days, and later derived from BenQ Semiconductor.

basically, internal entrepreneurship has low risk for entrepreneurs, and because of its formation mode, most employees of the parent company start their own businesses in subsidiaries, so they can get support from many aspects of the original parent company (such as products, capital and manpower), and these mature conditions will help entrepreneurs achieve success in the entrepreneurial process.

five years ago, there was a large private electrician and building materials wholesale company in Guangzhou, which encouraged its employees to start their own businesses. His boss regards this as an important strategy for the company's development, so the company focuses on the personal ability and leadership ability of candidates when recruiting talents.

It usually takes the company about half a year to train new employees, especially to cultivate their independent working ability and leadership ability.

After half a year's cultivation and observation. When the company thinks that a new person can "fly", the company's top management will discuss with the employee to visit his home. Usually, the boss will go in person, and the main purpose of the visit is to understand the family situation of the employee, including the economic situation, sense of responsibility, personal integrity, and the evaluation of family members. When everything is in line with the company's cooperation conditions, the boss will suggest that the employee consider starting a business with the support of the company. Of course, the entrepreneurial project is to open a local franchise store that operates the company's products in the employee's hometown. Most of the funds can be solved by the company, and the goods operated can also be supported by the company, provided that family members or relatives can provide guarantees for the employee.

as the employee and his family, there is no one who is not tempted when there is such a good business opportunity. Therefore, the vast majority of employees are willing to cooperate with the boss to set up a company franchise store in the local area. After signing the cooperation agreement, the boss left several senior executives of the company to assist the staff in planning the new store. Once the store was found, it was delivered from the company headquarters in Guangzhou according to the needs of the new store. After the new store opened for several weeks and operated normally, the senior executives of the company returned to the headquarters to reply.

That shrewd boss constantly encourages employees to go back to their hometowns to start businesses and open franchise stores, so the company's business and distribution network are also expanding. Because the staff have already known the company's operating principles and characteristics during their work in the company. Therefore, the cooperation between the two sides is rarely unsuccessful, because it is a win-win cooperation and the cooperative relationship between the two sides is relatively solid.

through this unique development model, the company has developed rapidly in just three years. At present, it has established more than 1 franchise stores all over the country and built a relatively stable and close distribution network. Because of a huge sales network, the company has also obtained more and more product agency rights. When fighting for the agency rights of some famous foreign brand products, many senior executives of foreign-funded enterprises will follow the staff of the company's marketing department to inspect franchise stores everywhere. However, everywhere, the heads of local franchise stores all express their heartfelt respect to the boss of the company. Because, almost every franchise store owner is supported by the boss of the head office, and their loyalty to the company is very high. If the head office can obtain the agency right of one more product or project, it means that franchisees around the country will increase the distribution right of one more new product. Foreigners see that the cooperation between the head office and the franchisees around the country is so harmonious and close, and naturally it is easy to grant the agency rights of products. When the company obtains the agency rights of some internationally renowned brands, it is relatively easy to obtain the agency rights of other brands.

If you are self-reliant and have enough qualifications in the same company and are appreciated by your boss, you might as well find some like-minded colleagues with their own expertise and submit an "internal business plan" to your boss, which may realize a low-risk "boss" dream. ;