Book information on business and management communication 1

Book title: Business and administrative communication (Business and administrative communication)

Author: (US) (Kitty O. Locker) Kitty O. Locker

Publisher: Machinery Industrial Press

Publication date: 2009

ISBN: 9787111157410

Format: 16

Pricing: 68.00 yuan

Kitty O. Kitty O. Locker

Associate professor of English at The Ohio State University. At Ohio State University, she founded the Writing Center and taught courses on business and technical papers, survey methods, and more. In addition, she has also served as an assistant professor at Texas A&M University and the University of Illinois.

She authored The Irwin Business: Writing and Speaking in Business Classes (1993) and co-authored "Business Writing Cases and Issues" "(BusinessWriting Cases and Problems) (1980, 1984, 1987), and co-edited "Conducting Research in Business Communication" (1988). With "Sir, ThisWillNeverDo": Model Dunning Letters 1592-1873 and "AsPerYourRequest": A History of Business Terminology: AHistoryofBusinessJargon) two papers won the AlphaKappaPsi Outstanding Paper Award twice. In 1992, she also won the Outstanding Researcher Award from the Association for Business Communication.

Her research areas include collective writing in the classroom, collective writing in the workplace, and the origins of bureaucratic writing style in the official documents of the British East India Company from 1600 to 1800.

Her consulting work includes work for URSGreiner, Ross Products Division of Abbott Laboratories, Franklin County, and the Ohio Civil Service Employees Association. , AT&T, American Medical Association, Western Electric, Illinois Department of Central Management Services, Illinois Department of Transportation, A. E. Employees of companies or departments such as A.E. Staley Company, Flo-Con Company, Police Executive Leadership College, Firemen's Institute, etc. conduct individual discussions on writing issues related to business, technical and administrative documents. Provide tutoring or hold short-term training courses. She also designed a complete document writing improvement plan for Joseph T. Ryerson, the largest steel sales center in the United States.

She served as interim editor of "The Bulletin of the Association for Business Communication" (The Bulletin of the Association for Business Communication) and served as president of the Association for Business Communication from 1994 to 1995. From 1998 to 2000, she served as editor of the Association for Business Communication's Business Communication magazine.

In 1998, Kitty O. Locke received the Meada Gibbs Outstanding Teacher Award from the Association for Business Communication.

Donna S. Donna S. Kienzler

An English professor at Iowa State University in the United States, mainly engaged in teaching rhetoric and professional communication programs. As a director of the Advanced Communication Society, she inspects more than 150 business and technical communication chapters every year. She also serves as the associate director of the Center for Excellence in Learning and Teaching at Iowa State University, where she is mainly responsible for teaching education courses to students, seminars, and seminars; at the same time, she is also responsible for directing graduate planning projects and teacher training projects.

Her current research areas focus on education and ethics. "Speech Behavior Theory and Business Communication Practices," co-authored with Helen Ewald, won the AlphaKappaPsi Outstanding Paper Award from the Business Communication Association. Her book "Towards an Emancipatory Pedagogy in ServiceCourses and UserDepartments" co-authored with Carol David was included in the Best Technology Communication Essays Collection, which won the U.S. The Outstanding Contribution Award for Scientific and Technological Communication awarded by the National Council of Teachers of English.

She has also provided consulting services to many organizations, such as the U.S. Air Force, Tracor Consulting, Green Engineering, Northwestern Bell, IowaMeritEmployment, Iowa Department of Transportation (Iowa Department of Transportation) and her school district.

She is also active in the Business Communication Association. She currently serves as a member of the association's Business Practices Committee (BusinessPracticesCommittee) and Teaching Practices Committee (TeachingPracticesCommittee). She also participates in the work of the Professional Ethics and Standards Special Committee (AdHocCommitteeonProfessionalEthics) of the Business Communication Association, mainly to formulate professional ethics (ProfessionalEthicsStatement) for various organizations in the United States.

In 2002, Donna received the Meda Gibbs Outstanding Teacher Award from the Association for Business Communication.

Donna and Kitty became friends while they were graduate students at the University of Illinois at Urbana-Champaign. They studied under the same mentor. Until Kitty's death, they were best friends and regarded each other as family. In those good days, their favorite topic to talk about was "Business and Management Communication". They discuss draft plans for Business and Management Communication, the content of the first edition, changes in subsequent editions, and future plans for the book. Everything in the book—from new inserts and footnotes to changes in the book’s structure—is the result of their frequent conversations. Donna hopes to carry forward Kitty's pursuit of excellence. "Business and Management Communication (English version, 8th edition of the original book)" systematically and comprehensively explains the importance and complexity of business and management communication, deeply analyzes the various reasons that affect the realization of communication, and strives to inspire people to consciously change the tradition Thinking mode, adapt yourself to the situation, become increasingly "international", thereby enhancing competitiveness. "Business and Management Communication (English version, 8th edition of the original book)" also provides comprehensive explanations on various forms of communication, from establishing the starting point, selecting content, organizing materials to clarifying service targets and precautions. The large number of practical cases and examples in the book can enable us to deeply understand the trend of international business development and come into contact with many common international rules of business communication, which has strong practical guiding significance for our country to achieve integration with international standards.

"Business and Management Communication (English version, 8th edition of the original book)" is based on the principle of emphasizing the combination of teaching and practical application, highlighting practicality and cultivating skills, and has formed three distinctive characteristics:

The content system focuses on written and oral communication in business and management activities, exploring business communication skills;

The structural arrangement uses lifelike examples throughout, making it fascinating and informative;

The exercises are designed with business practice as the background.

Publication Notes

Introduction

About the Author

Foreword

Glossary

Part 1 Elements of Effective Communication

Chapter 1 Business Communication, Management and Success/2

Behind the News/3

1.1 Communication ability equals promotion potential/5

1.2 I don’t need to write it myself/5

1.3 Communication at work/6

1.4 The cost of communication/9

1.5 The losses caused by poor communication/ 10

1.6 Benefits of improving communication skills/13

1.7 Criteria for effective communication/13

1.8 Trends in business and management communication/13

1.9 Comply with conventions/24

1.10 Understand and analyze the business communication environment/26

1.11 Solve problems in business communication/27

1.12 How Using this book/31

Key points of this chapter/31

Exercises and questions/33

Chapter 2 The message should be suitable for the audience/40

Behind the News/41

2.1 Determining the Audience/42

2.2 Methods of Audience Analysis/43

2.3 Choosing Appropriate Information Transmission Channels/49

2.4 Use audience analysis to adjust the message delivered/51

2.5 Application of audience analysis/56

2.6 Audience benefits/57

2.7 Written or oral communication for multiple audiences/63

Key points of this chapter/64

Exercises and questions/65

Chapter 3 Establishing good reputation/74

Behind the news/75

3.1 Empathy/76

3.2 Emphasize the positive aspects/80

3.3 Tone, power and politeness/ 87

3.4 Reduce bias in business communication/89

Key points of this chapter/95

Exercises and questions/96

Chapter 4 Articles should be easy to understand/104

Behind the news/105

4.1 Good business and management writing style/106

4.2 Authentic and false opinions on writing style /108

4.3 “Rules” for evaluating copywriting/111

4.4 Improving writing style/111

4.5 10 tips for making articles easy to understand/111

4.6 Readability standards and good writing style/126

4.7 Organizational preferences and copywriting style/127

Key points of this chapter/127

Exercises and Questions/128

Chapter 5 Conception, Writing and Revision/134

Behind the News/135

5.1 Writing Methods of Excellent Writers/ 136

5.2 Steps in the writing process/136

5.3 Effective time management/138

5.4 Conception, planning and organization of business copywriting/138

5.5 Modification, editing and proofreading of business copywriting/140

5.6 Obtaining and applying feedback information/144

5.7 The use of sample documents/144

5.8 Overcoming Writing Obstacles°/145

Key Points of this Chapter/146

Exercises and Questions/146

Chapter 6 Design of Official Documents, Information Display and Visual Materials /150

Behind the News/151

6.1 The Importance of Effective Design/153

6.2 Design: One of the Links in the Writing Process/153

6.3 Design and Conventions/153

6.4 Hierarchy of Design/154

6.5 Principles of Page Design/155

6.6 Adding Visual Materials/ 161<

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6.7 When to apply visual materials/163

6.8 How to design visual materials?/163

6.9 Integration of visual materials and text/171

6.10 Design of information display and charts/172

6.11 Design of brochure/178

6.12 Design of web page/180

6.13 Design of design plan Usefulness test/181

Key points of this chapter/181

Exercises and questions/183

Part 2 Job hunting

Chapter 7 Personal Resume/206

Behind the news/207

7.1 Job search schedule/209

7.2 Assess your strengths and interests/210

7.3 Use the Internet to apply for jobs/210

7.4 How employers use resumes/211

7.5 Principles of making resumes/212

7.6 Types of resumes/215

7.7 Contents of resume/217

7.8 Certifier/228

7.9 Matters that should not be covered in resume/228

7.10 Difficulties in making a resume/229

7.11 Electronic resume/231

7.12 Beware of blogs and social networking sites/235

7.13 Honesty issues/235

Key points of this chapter/236

Exercises and questions/237

Chapter 8 Cover letter/242

Behind the news/243

8.1 The difference between a cover letter and a resume/244

8.2 How to understand the employer and the position/245

8.3 The content and organization of the cover letter/248

8.4 Email cover letter/258

8.5 Build professional image/259

Key points of this chapter/262

Exercises and questions/263

Chapter 9 Job Interview, Follow-up Communication, Recruitment Position and First Job/270

Behind the News/271

9.1 Interview in the 21st Century/272

9.2 Formulation of interview strategies/273

9.3 Interview preparation/274

9.4 Interview channels/276

9.5 Interview practice/277

9.6 Interview process/277

9.7 Answers to traditional interview questions/280

9.8 Types of interviews/285

9.9 Follow-up communication during the interview/288

9.10 First full-time job/291

Key points of this chapter/292

Exercises and questions/293

Part 3 Basics of business copywriting

Chapter 10 Informative copywriting and affirmative copywriting/296

Behind the news/297

10.1 Information overload/299

10.2 Public *** Media/299

10.3 Writing of emails, letters and paper memos/301

10.4 Organization of informative and affirmative copy/302

10.5 Topic sentences of informative copywriting and affirmative copywriting/305

10.6 Information management in copywriting/307

10.7 Audience benefits of informative copywriting and affirmative copywriting/308

10.8 The end of informative copywriting and affirmative copywriting/309

10.9 Humor in informative copywriting/309

10.10 Types of informative copywriting and affirmative copywriting /310

10.11 Case Analysis/314

Key Points of this Chapter/318

Exercises and Questions/319

Chapter 11 Negative Copywriting /334

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Behind the News/335

11.1 Organization of Negative Copywriting/337

11.2 Components of Negative Copywriting/341

11.3 Apology/ 344

11.4 The tone of negative copywriting/347

11.5 Alternative strategies for dealing with negative situations/348

11.6 Types of negative copywriting/348

11.7 Case Analysis/351

Key Points of this Chapter/354

Exercises and Questions/356

Chapter 12 Persuasive Copywriting/368

Behind the News/369

12.1 Analysis of Persuasive Scenarios/372

12.2 Selection of Persuasive Strategies/375

12.3 Threat Ratio Reasons for poor persuasion effect/375

12.4 Direct request persuasive copywriting/376

12.5 Problem-solving persuasive copywriting/378

12.6 Persuasiveness Tone of copywriting/388

12.7 Types of persuasive copywriting/389

12.8 Sales copywriting and financing copywriting/391

12.9 Case analysis/408

Key Points of this Chapter/412

Exercises and Questions/414

Part 4 Interpersonal Communication

Chapter 13 Cross-Cultural Communication/430

Behind the News/431

13.1 Global Business/433

13.2 Diversity in the United States and Canada/434

13.3 Cultural Examination Methods/436

13.4 Values, beliefs and customs/437

13.5 Non-verbal communication/439

13.6 Verbal communication/444

13.7 Addressing international audiences Copywriting/446

13.8 Study international business communication knowledge/448

Key points of this chapter/448

Exercises and questions/448

Chapter 14 Team work and collective writing/456

Behind the news/457

14.1 Listening/458

14.2 Team communication/460

14.3 Communication in diverse teams/465

14.4 Conflict handling/469

14.5 Effective meetings/473

14.6 Group writing/474

Key Points of this Chapter/477

Exercises and Questions/478

Part Five Report

Chapter 15 Planning, Suggestions and Investigation Report/488

Behind the news/489

15.1 Types of reports/490

15.2 Timetable for report writing/491

15.3 Definition of issues in reports /492

15.4 Writing of recommendations/494

15.5 Writing of progress reports/503

15.6 Investigation strategies in report writing/507

15.7 Citation and literature annotation of original data/519

Key points of this chapter/524

Exercises and questions/526

Chapter 16 Data analysis and reporting Writing/534

Behind the News/535

16.1 Effective use of time/536

16.2 Analysis of information required for the report/537

16.3 Selection of information used in the report/544

16.4 Organization of information used in the report/544

16.5 Effective presentation of information in the report/553

16.6 Formal Report writing/558

Key points of this chapter/577

Exercises and questions/579

Chapter 17 Oral presentation/58

6

Behind the News/587

17.1 The purpose of oral presentations/588

17.2 Comparison of written reports and oral presentations/589

17.3 Formulation of presentation strategy/590

17.4 Selection of presentation content/596

17.5 Organization of presentation content/598

17.6 Implementation of effective presentation/600

17.7 Problem Handling/602

17.8 Group Presentation/603

Key Points of this Chapter/603

Exercises and Questions/605

Appendix

Appendix A Format of Letters, Memos and Emails/610

Appendix B Correct Writing/629

Appendix C Case: Manager’s Dilemma/655

Comments/665

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