The main impact of NetEase Pig Farm

Due to concerns about the pollution of Taihu Lake, Huzhou did not welcome NetEase’s pig farm to be built here, and declined Ding Lei to raise pigs in Huzhou.

NetEase stated that the leaders of Huzhou and Anji enthusiastically extended an olive branch. The Secretary of the Huzhou Municipal Party Committee expressed his affirmation and expectations at the city's cadre meeting, and the Secretary and County Magistrate of Anji visited the company several times to personally provide services.

From Anji’s perspective, the settlement of NetEase’s pig farm project is a win-win for the local government and enterprises.

The person in charge of the Anji County Economic Development Zone said that they read in the newspaper that Ding Lei had the intention to raise pigs and took the initiative to contact NetEase. "NetEase has very high requirements for the site, emphasizing environmental protection, cleanliness and safety. Anji Ecological County is a good brand and complements NetEase's brand."

Mao Shan, general manager of NetEase's agricultural business department, said that settling in Anji , firstly, because the ecological environment is good, which is conducive to the healthy growth of pigs; secondly, the industrial supporting facilities are complete; thirdly, through communication, we understand that the local governments of Huzhou and Anji have a good sense of service.

What benefits can such a large project bring to Anji?

Anji said that in addition to taxes, land transfer can also provide compensation to farmers. The entry of green brands is consistent with the construction of Anji's beautiful countryside in China, and is beneficial to the local area in accelerating the transformation and upgrading of the agricultural industry and developing modern agriculture.

NetEase’s pigs all eat green feed. Farmers who don’t feed the pigs grow sweet potato vines that can be sold for money. In the past, Anji's agricultural production was monotonous, and the green fodder that farmers' own pigs could not eat had to rot or go unplanted. Since Ding Lei exposed his pig-raising plan, he has many followers.

In June 2009, it was revealed that Guo Guangchang, chairman of Fuxing Group, signed a contract with Guohong Group, a major pig farmer in Jiangxi, to invest in pig farming.

At the same time, Chen Yizhou, CEO of Thousand Oaks Group, which successfully raised funds in 2009, also stated that Thousand Oaks needs to walk on multiple legs. "If Ding Lei raises pigs, we will raise rabbits." In early February 2010, he revealed to himself that after Ding Lei announced his pig-raising plan, he had been thinking hard for more than a month and wanted to raise pigs. Later, I gave up due to various reasons.

In early 2010, Beijing Zhongshi Group built the "Yellow River International Food Industry Base" in Weinan, Shaanxi, investing 1 billion yuan to implement pig farming in enclosures.

In addition, Liu Qiangdong, who also started his career in the Internet, also followed Ding Lei’s example and started a “side business”. In February 2011, he revealed on his Weibo that he would return to his hometown to rent 5,000 acres of land to grow pesticide-free and pollution-free rice.