What is third-party financial management? Third-party financial analysis

What is third-party financial management?

Third-party financial management refers to those independent intermediary financial institutions, which do not represent banks, insurance and other financial institutions, but can independently analyze customers' financial situation and financial needs, judge the required investment tools and provide comprehensive financial planning services. As an independent organization, third-party financial management does not represent fund companies, banks and insurance companies, but stands in a very fair position, strictly according to the actual situation of customers, helps customers analyze their own financial situation and financial needs, and scientifically equips various financial tools in personal financial planning.

Third-party financial management operation mode

1, operation mode

Its operation mode is very simple: customers first hire independent financial consultants, with the assistance of financial consultants, first analyze their financial situation, and then test their risk tolerance. After setting their financial goals, they choose different financial portfolios and investment tools to achieve their financial goals. Third-party management and financial institutions provide more consulting services related to wealth management. Take foreign mature markets as an example, many third-party financial institutions rely on a large institution or platform to provide relevant consultation for their customers.

2. Profit model

The fees charged by third-party financial management mainly come from consulting fees for financial planning or a series of other financial services provided. 0/0% of the income of American independent financial institutions/KLOC-comes from financial planning and consulting, and 90% comes from portfolio management fees. Financial planning services are charged according to billing hours, fixed project rates or annual fixed consulting fees; Customers charge for portfolio management, which is usually 0 ~2% of the total assets under management.

Risks of third-party financial management

1, legal risk

First of all, third-party financial management is a legal vacuum in definition and supervision. It is understood that at present, most third-party financial institutions in the market operate in the name of "financial consulting companies", "investment consulting companies" or "wealth management centers", which are divided into two modes: one is to provide financial consulting only, and the other is to provide consulting and financial management on behalf of customers. Since there is no corresponding legal department or regulation to supervise third-party financial institutions in China, Professor Huo from the School of Finance of Shanghai University of Finance and Economics believes that many private equity funds without legal status will manage their finances on behalf of third-party financial institutions. Due to the vigorous development of financial market in recent years, although it is necessary to bring private placement into the supervision scope of China's Securities Investment Fund Law, the road of legal supervision is still relatively long because the supporting supervision means, countermeasures and risk control mechanism are not perfect. This is also the main difference between third-party financial institutions and financial products such as banks, trusts and brokers.

2. Moral hazard

The definition of moral hazard in economic philosophy is: based on the information asymmetry between the two parties, one party engaged in economic activities maximizes its own utility while making actions that are not conducive to others. He Ren, a teacher at Shanghai University of Finance and Economics, said: "Due to the lack of legal constraints, trustees, that is, third-party financial institutions, are likely to use the advantages of professional technology and information to infringe on the interests of investors." If it is an organization that only provides financial planning advice, it is likely to go beyond its "neutrality" because of the involvement of interests. For third-party financial institutions that help customers manage assets, it is more likely that investors will suffer losses because of poor credit or investment ability. It should be noted that many financial institutions are actually underground private placements, and the threshold is generally not less than several hundred thousand or even millions. Unlike Public Offering of Fund, Public Offering of Fund has a regular information disclosure mechanism, so it is difficult to protect investors' interests safely.

3. Investment ability risk

Due to the uneven level of the existing third-party financial institutions, although the service personnel are all drawn from securities companies, insurance companies, funds or other financial institutions, it is still very difficult to truly provide customers with comprehensive, long-term planning, meticulous, professional and accurate investment and financial services. This is the embodiment of the collective wisdom of a team. The level of investment ability is not gorgeous appearance, but the pursuit of actual investment return.

Typical representative of third-party financial management

1, noah wealth Management Center

Noah wealth was founded in 2003 and listed on the NYSE on 20 10 and 1. The company has been engaged in third-party financial management for a long time, with relatively strong strength and rich customer resources. Originally, it mainly sold equity investment products, real estate trust products and fixed expected annualized expected income products. Since last year, the company has been selling private equity trust products. By the end of last year, noah wealth had 30 billion assets under management and nearly 20,000 members. In terms of asset management scale, noah wealth ranks first among third-party wealth management companies.

2. Standard Lihua Finance

BGLStandardlever was formerly the private financial center of American Standard Finance Asia. From 20 12, 10, 19, it was formally merged by Hong Kong Lihua Holdings Co., Ltd. Its advantage lies in the breakthrough of integrating foreign advanced third-party financial management experience into China's investment field. It is one of the preferred Internet financial recommendation information service providers in China. Providing one-to-one professional financial planning services for certified financial planners for investors, with 2,800 brokers and referees nationwide, it is the most reliable financial recommendation information service provider for customers.

3. Buy a wealth management center

Since its establishment in early 2007, Haomai has been aiming at "professionalism, dedication and exclusivity" and is committed to becoming the most professional fund investment consultant in China, helping clients to increase their wealth and realize a wonderful life. E-commerce product line covers the fixed expected annualized expected income category.

Thousands of wealth management products such as Trust, Public Offering of Fund, Sunshine Private Equity Fund, Private Equity Fund and FOF/TOT are customer-oriented.

Provide one-stop exclusive consultants with free consultation before purchase, formalities during the process and continuous tracking of performance afterwards.

Service. The most important corporate culture of Good Buy is "loyalty to the real interests of customers".

4. Hengtian Wealth

Beijing Hengtian Wealth Investment Management Co., Ltd. (hereinafter referred to as "Hengtian Wealth") is a financial product that focuses on continuously selecting and allocating expected annualized expected returns for high-net-worth customers, and is committed to the sustained and stable growth of wealth to promote wealth, happiness and social constancy. There are more than 60 branches in China and a professional financial investment advisory team of 1700.

5. Zhanheng Financial Management

Adhering to the service concept of "independence, professionalism and individuation", Zhanheng established the Fund Research Center in 2004, and in 2006 began to provide customers with public investment consulting and asset allocation solutions. Including Public Offering of Fund, Zhanheng's asset allocation products have been enriched to Sunshine Private Equity, trust products with fixed expected annualized expected returns, equity investment products and other financial products, providing a neutral professional financial service platform for domestic individuals and families.

6. extremely rich

Jiyuan Fortune, affiliated to Shanghai Jiyuan Financial Information Consulting Service Co., Ltd., is a third-party financial service brand established by integrating the superior resources of domestic financial media Caijing Weekly and the domestic personal financial portal First Financial Network. Extremely rich provides customers with comprehensive wealth management services including fixed expected annualized expected income trust, sunshine private equity fund and private equity investment.

7. sea silver wealth

Sea silver wealth, as an independent third-party wealth management organization in China, belongs to the third-party wealth management company of Yushang Group. Sea silver wealth follows the core service concept of "Everything creates value for customers" and provides customers with one-stop financial consulting and planning services by comprehensively analyzing their financial situation, financial needs and investment preferences.

8. Central Plains financial management

It belongs to the service brand of Zhongyuan Group. Zhongyuan Finance was established in 2003. The management center focuses on providing all-round wealth management services for high-end people in China. Through all-round and multi-dimensional product screening and risk control system, we participated in the design of financial innovative products, which made Zhongyuan develop rapidly in just a few years after its establishment and become an independent wealth management institution ahead of the industry and growing rapidly.

9. Financial management in grid environment

Grid finance is independent of financial product providers such as funds, trusts, banks and brokers. Through professional, independent and prudent services, we provide customers with one-stop financial consulting services from product consultation and product shopping guide to product portfolio management and adjustment to help customers maintain and increase their wealth.

10, get wealth

Founded in 2008, Lide Wealth Management Center is a professional wealth management company jointly sponsored by a powerful national comprehensive investment group and high-end people in the financial sector, and is committed to providing professional wealth management advice and services to middle and high-end customers.