How to sell cosmetics

What are the requirements for selling cosmetics?

1. Hua Kai cosmetics store needs to apply for health certificate, employment certificate, hygiene certificate, business license and tax registration certificate, which should be prepared before opening the store.

2. If you choose to join a cosmetics brand, you need to sign a contract with the brand to obtain the product agency right of the skin care products you sell.

1. Is the product regular?

If you are a self-developed cosmetics store, it is very important to pay attention to whether the cosmetics you buy are genuine or not. Genuine cosmetics can ensure its use effect and retain customers.

2. Are you a service professional?

The difference between a cosmetics store and an online store lies in the service, so it is particularly important whether the service of the clerk in the cosmetics store is professional. In addition to purchasing skin care products, customers may also have questions about skin care and makeup. Therefore, cosmetic shop assistants should have certain professional knowledge.

3. Is the site suitable?

If the cosmetics store is located properly, the daily passenger flow and turnover are guaranteed. Therefore, in the early stage of site selection, we should comprehensively consider the main consumer groups, the surrounding environment, the flow of people, the population density and the quality of the store itself.

4. Is the promotion effective?

Many customers are used to some common promotion methods. If the discount is not big enough or the promotion method is not novel, it is basically difficult for cosmetics stores to attract customers. Therefore, cosmetics stores should consider whether this method can increase the passenger flow and sales of the store when doing promotional activities.

How to sell cosmetics online and what are the purchase channels?

How to sell cosmetics online and what are the purchase channels?

The purchase channels for selling cosmetics are as follows:

First, look for cosmetics manufacturers online.

If you know the specific cosmetics manufacturer you want, search the name of the cosmetics manufacturer directly on the Internet. Some manufacturers will have their own websites, so you can find the contact information. Without a specific goal, some manufacturers will also publish their own information on other websites and get contact information.

Second, look for cosmetics manufacturers at the exhibition.

Cosmetic manufacturers will also attend the cosmetics exhibition, so you can also find the cosmetics manufacturers you are interested in at the exhibition.

Third, the source cosmetics supply chain platform.

In addition to finding cosmetics manufacturers from the Internet and exhibitions, we can actually find third-party source cosmetics supply chain platforms and some high-quality source cosmetics supply chain platforms. These platforms have a large number of high-quality cosmetics sources, which can greatly help us reduce the time cost of selecting products. At the same time, because they have many customers and goods, they can generally get very good ex-factory prices from the factory, which is much cheaper than going to the factory ourselves. So if you are not sure, you can refer to the source cosmetics supply chain platform.

The above is "how to sell cosmetics online, and what are the purchase channels?" The whole content of this question, I hope it will help you.

So, how do we usually identify the companies that find the channels to purchase cosmetics? Generally, the company's qualifications, industry experience, external resources and successful cases should be comprehensively evaluated. More importantly, we need to focus on our current concerns, which can't be finished in one or two sentences. For more detailed information in this respect, we can actually pay attention to "Enoch YEATION Supply Chain", which focuses on providing nearly 300,000 cosmetics supply chain integration services in 12 category!

If you have anything else,

Skills and methods of selling cosmetics

Cosmetic shopping guide sales skills and vocabulary

Want to improve the success rate of the transaction? Want to know the difference between excellent WeChat service and ordinary WeChat service? The following are the sales skills and vocabulary of cosmetics shopping guide shared by Bian Xiao. I hope you like it!

Skills and words of cosmetics shopping guide sales

1. What if the customer thinks the product is too expensive?

1. "You get what you pay for", we are worth the money: rich in nutrition, easy to absorb, high in quality and low in price. Learn to settle accounts. If you buy cheap products, not only can you not solve the problem, but you will induce skin diseases. Going to the hospital for treatment will not only cost more money, but also lead to a series of psychological diseases such as "picking up sesame seeds and losing watermelon".

Some friends think that if they have money, they should buy more beautiful clothes. If you look yellow and pale, you won't feel beautiful in any beautiful clothes.

3. "People depend on their faces and trees depend on their skins." Some friends lost thousands of dollars on the mahjong table without blinking, but it was difficult for her to buy skin care products, which put the cart before the horse.

4. Only by using good skin care products can the skin get enough heat preservation, maintenance and balanced nutrition, and can we fully show the natural beauty, youthful beauty and healthy beauty of our oriental women.

Tip: Good quality skin care products make us feel at ease.

Second, what if the customer thinks the product is too cheap?

1. Skin care products are made in China, so many intermediate costs, such as tariffs, are reduced.

2. Business model: affordable, long-term use, the more you use, the cheaper it is.

I must be the user and beneficiary of the product.

Principle 2- Know yourself:

Age, occupation, skin condition, consumption concept, economic situation, etc. Grasp the consumer psychology of customers, whether to buy at their own expense or at public expense.

Principle 3- Manufacturing Requirements:

1. The power of example: give an example of staying young around her.

2. Do not emphasize: color, texture, elasticity and cleanliness of skin.

3. Men's beauty: It is also the best way to make your image younger, better and more graceful, and actively maintain and recuperate.

4. Negative information: If you don't take care of it now, your skin will be looser, wrinkles will be deeper, bags under your eyes will be bigger and your skin will be darker.

5. delaying aging is everyone's pursuit!

Principle 4- Meeting Demand

Combine the functional advantages of products with the disadvantages of opposites and do a good job in after-sales service.

Principle 5- Correct Guidance

1. Scientific use method: time, steps and nursing methods.

2. It takes time to improve the skin: nourishing the demon for 90 days is not a coup overnight-it takes time and endurance.

3. Pay attention to the comprehensive maintenance of the face as the five internal organs. Firmly establish the concept of internal and external use and develop good living habits. Such as ① exercise, ② sleep, ③ balanced nutrition, ④ cheerful mood, ③ quitting smoking and limiting alcohol.

market strategy

People around the age of 20: poor consumption power, fast metabolism and acne.

People aged 30-40: Want to make money, want to replace aging skin.

People aged 40-50: Strong spending power, some of which can be spent in public funds. It is safer and more economical to use a series of skin care products than to remove wrinkles by injection, with the aim of delaying aging.

People over 50 years old: I hope to reproduce youth and delay aging. How to make my 60-year-old body look like forty or fifty years old? Maintenance is the key.

Sales is a game to judge heroes by their results, and sales means closing a deal. Without the transaction, even the best sales process can only be a romantic night. In the salesman's mind, there is no choice but to close the deal. But customers are always "not enough friends" and often "close the door". Only when the salesperson unties the customer's "heart knot" can the transaction be realized. In this process, the method is very important. The following are several trading methods to eliminate customers' doubts:

1, the customer said: I'll think about it.

Countermeasure: Time is money. It is now or never.

Query method:

Usually in this case, the customer is interested in the product, but maybe you haven't figured out your introduction, or you are afraid to make a decision, and then you are quite shy. So we should find out the reason by asking, and then prescribe the right medicine. Sir, I didn't explain clearly just now. You said you should think about it?

Hypothetical method:

Assuming that the transaction is completed immediately, what benefits can the customer get? If the transaction is not completed immediately, it is possible to lose some of the benefits gained and use people's hypocrisy to promote fast transactions. Mr. so-and-so must be very interested in our products. Suppose you buy now, you can get ××. We only come once a month, and now many people want to buy this product. If you don't decide in time, you will.

Direct method:

By judging the customer's situation and asking the customer questions directly, especially when the male buyer has money problems, the direct method can irritate him and force him to pay the bill. Seriously, Mr XXX, is it because of the money? Or are you trying to avoid me?

2. The customer said: It's too expensive.

Countermeasure: You get what you pay for, but it's not expensive at all.

Comparative method:

① Compared with similar products. For example, the XXX brand in the market, this product is much cheaper than the XXX brand, and the quality is also better than the XXX brand.

② Compared with other projects of the same value. For example, if you have money now, you can buy a, b, c, d and other things, and this product is what you need most at present, so it is not expensive at all.

Disassembly method:

Disassemble several parts of the product and explain them part by part. Every part is not expensive, so it is cheaper to combine.

Average method:

It is most effective to spread the product price to the month, week and day, especially for some high-end clothing sales. How many days can you wear ordinary clothes, but how many days can you wear famous brands? On average, it is obviously cost-effective to buy expensive brand names every day. How many years can this product last? According to xx years, xx months and xx weeks, how much is actually invested every day? You can get this product every time you spend xx money, which is worth it!

Praise method:

Through praise, customers have to pay for face. Sir, as soon as I saw you, I knew that I was very concerned about XX at ordinary times and would not be reluctant to buy this product or service.

3. The customer said: The market is depressed.

Countermeasures: buy when it is bad and sell when it is good.

Please:

A wise man reveals a trick: when others sell, the winner buys; When others buy, the winner sells. Nowadays, decision-making requires courage and wisdom, and many very successful people have established the foundation of their success during the economic recession. By saying that buyers are smart, smart, successful, please customers, and lose their wallets when they get carried away!

Small method:

Prosperity is a big macro-environmental change, which cannot be changed by one person. For everyone, it is still step by step in a short time, and everything is "business as usual". In this way, things will be diluted, major issues will be handled lightly, and the impact of the macro environment on the transaction will be reduced. For example, many people are saying that the market is depressed these days, but it doesn't have much impact on us personally, so it won't affect your purchase of XX products.

Example method:

Take the example of our predecessors, successful people, people around us, fashion, leaders and singers' idols, so that customers can feel yearning and impulse and buy at once. For example, Mr. XXX bought this product at XXX time. How did you feel after using it? Today, you have the same opportunity to make the same decision. Would you?

4. The customer said: Can it be cheaper?

Countermeasures: price is the embodiment of value, and cheap goods are not good.

Profit and loss method:

Trading is an investment, with gains and losses. It is not comprehensive to make a purchase decision only by price. Only looking at the price will ignore the quality, service and added value of the products, which is a pity for the buyers themselves. Do you think that you have invested too much in a certain product? But too little investment also has his problems. Too little investment makes you pay more, because the products you buy can't meet the delivery date.

How to sell skin care products to attract people?

1, you should know your product. It is best to try it one by one to understand its composition, taste, function and so on. I didn't know what it was until I used it myself.

2. Secondly, we should know how to read words and observe colors and flatter others. You should observe your guest and know what she needs. Politeness and smile are the most important things when you talk with guests. Say more flattering words when recommending products, which will bring you closer to her. .

Five principles and methods as a reference:

Principle of exhibition point: a good exhibition way can make customers understand the products more intuitively, and they can also buy their favorite products. The so-called good display point should be that the products are placed in the main direction, and reasonable color matching is also very important, so as to effectively increase sales.

Profit principle: before displaying cosmetics, we should consider whether this product sells well, how much profit this product has and how much inventory it has, and use a better position in the store to display more goods in the warehouse to reduce the pressure on the warehouse.

Attraction principle: consumers have herd mentality and are easily attracted by products with high sales volume when buying things. The principle of attraction can also be used in the display of cosmetics. Novice Hua Kai Cosmetics Store must learn how to fight a good price war and carefully build brand products, so that the display will be effective.

The principle of commodity collocation: the principle of collocation is easy to understand, just as consumers buy a satisfactory dress and want to buy a pair of suitable pants, and they can also use their minds when displaying cosmetics to improve the joint promotion when recommending products. A concept of clothing display can be introduced here. Individual goods on the shelf can be matched in many ways, and matching discount prices can also be introduced.

This will help to increase sales, pay attention to the optimization of product collocation, recommend suitable products for customers with different skin types, divide the store shelves into functional areas, so that customers can easily find suitable products according to their own needs, and put two products with good collocation effect together, so as to save customers shopping time.

The principle of being clear at a glance: in the display of goods, we should consider the consumption habits of customers, and the display of goods should be obvious and eye-catching, so that customers have more desire to buy, so that customers can understand the products more intuitively and increase the impression points for the store.

How to sell cosmetics is better?

1, good sales attitude

Cosmetic sales staff should have a natural self-confidence, cordial and sincere, serious and responsible, relaxed and harmonious sales attitude in order to make customers trust and buy products.

2. Set clear goals.

No matter what you do, a clear goal can give you the direction and motivation to act, and bring you a sense of satisfaction and accomplishment after the goal is completed. The principle of setting goals is concrete, measurable, achievable, time-limited and strategy-related.

3. Prepare for pre-sale.

Counter display should be clean, tidy, unified and standardized. Good counter display can enhance the brand level, attract customers' attention and increase trading opportunities. Prepare promotional materials and trial tools.

In addition to hardware pre-sale preparation, cosmetics sales staff should have certain product knowledge, skills and good image.

4, the steps of sales

Greet customers, by greeting and approaching customers, make customers stay on the counter;

Understand the needs of customers and turn opportunities into needs through open-ended inquiries;

Recommend suitable products, recommend suitable products to customers, meet customers' needs, and recommend products according to customers' needs and spending power;

Joint sales, in the promotion, you can show more than three products to customers, and generally you will probably sell more than two products. Products that can be associated with after-sales include holiday promotion products, supporting products or star products;

Complete sales, deal with customers' questions or objections and promote the final transaction.

I have a lot of unnecessary cosmetics here. Where can I sell them?

Hello, there are a lot of cosmetics you don't want to use, which can be sold on free fish or people's online.

As for 58 cities, it is troublesome to release information and needs to be reviewed. Moreover, the pass rate is low, and it is a waste of time and money to publish more.

Personally, I think it's best to sell idle fish, free of charge, immediately, immediately through, and even auction. Idle fish is an APP owned by Alibaba, which can also be displayed in Taobao search.

As for the market, the release of goods has been cancelled, so the market can't release goods.