How to promote products on the Internet How to promote products on the Internet

How to promote products online? Ways to promote products online:

1. Portal promotion method

Promote and publish soft articles on major portal websites.

2. Blog promotion method

Open a number of blogs on major blog sites and publish a certain number of blog posts on the company's official website so that they can be updated in a timely manner and increase attention.

3. Forum promotion methods

Register multiple IDs in major community forums, participate in forum discussions, and skillfully publish website posters to attract attention.

4. Question network promotion method

By registering multiple IDs in various knowledge search engines, posting professional questions, and then answering the questions, the click-through rate can be increased. While answering professional questions, you can naturally spread promotional information on the company's official website to achieve promotion purposes.

5. Tieba promotion methods

Register a large number of IDs in the promotion Tieba, disseminate publicity information on a large scale in the form of a large number of posts and multiple people's discussions, and promote the formation of qualitative changes through quantitative changes.

6. Promotion methods on other platforms

Main encyclopedias, self-media platforms, recruitment platforms, etc.

How to promote products?

Promotion of products is carried out from the following aspects:

1. Brand marketing: In terms of hard publicity, brand publicity is mainly used to establish a certain brand awareness within a certain range. It helps to improve the price competitiveness and competitive strength of products. Note that here, the brand only plays a supporting role and is by no means the main role. The way of brand promotion and the choice of media should also be targeted.

2. Concept marketing: Deeply explore product selling points, create concepts based on local consumer psychology and consumption concepts to lead regional market consumption orientation.

3. Event marketing: Events are a "sharp tool" for planning and marketing, with low investment costs, high influence, and long duration, so they should be one of the main methods.

4. Emotional marketing: For new products, investing in emotions and "capturing" the "hearts" of consumers is a good strategy. Due to regional cultural characteristics, emotional marketing in regional markets is more likely to succeed and achieve good results.

5. Channel marketing: Channel is not only a distribution and product circulation, but also a sales channel and brand promotion channel. When a product is not in the market or among consumers, but has a high level of popularity in the channel, Good visibility and good word-of-mouth can also generate good sales power, and for new products, the effect of word-of-mouth in channels and sales terminals is even more significant.

6. Public relations marketing: Enterprise marketing in modern society is a big marketing, and the role of public relations cannot be ignored. Public relations can also generate good sales force. New products should be actively and proactively carried out public relations marketing based on local conditions and current trends.

The best way to promote your product?

1. Start product promotion. For example, if you use some products for activities, draws, giveaways, etc., you can post an advertisement in your circle of friends.

2. Make full use of various social platforms. There are many social platforms now. We can use these platforms to publish some articles or pictures about our products and then leave your contact information.

4. Use paid promotion platforms to spend some money to promote your own products. If you pay, the effect will be better. Customers who come for consultation are also more accurate. Of course, we still have to do this within our own economic conditions.

How to use online platforms to promote your products and attract precise customers?

This system is a bit big. Internet marketing is not a one-dimensional thing, it is multi-dimensional.

The first choice is that you are determined to do online marketing. I don’t know what your product is, so I will share with you the general operation ideas. What I am sharing here is the company’s online marketing method.

The staff of the small and medium-sized enterprise network department is set up as follows: one for promotion, one for graphics, one for sales, and website technology outsourcing. This is a very small team. If your company is strong, you will also need to add online customers in the meantime. personnel.

To plan the Internet marketing plan according to the lowest cost, first analyze your products, target users, and competitors.

This is basic work. Analyze your product to know where your core competitiveness is. You can refine your selling points, write copy, plan articles, and use it for content output. You study who your target users are, you know their purchasing power and what their buying points are, so that your selling points can be optimized at any time to better fit your target users. By studying competitors, you can know their markets, products, target users, promotion channels, etc., then online marketing promotion can be carried out easily.

Internet marketing has just begun. It is recommended that you do not innovate. You can analyze which channels your competitors are promoting, and then let your promoters directly analyze and develop the corresponding channels. , what is said here is done well, there is KPI assessment. Don’t just talk about it well, you need to see the real data

If you have obtained traffic through promotion, then as a promoter you still need to see the real data

It is necessary to have both customer service capabilities and the ability to obtain effective information from customers. Only the sales staff who have obtained the customer's contact information can follow up by phone. By refining professional speaking skills, a deal can be closed.

What graphic designers need to do is to design posters, websites and other related work through content. Only by cooperating with promotion can we do a good job in online marketing.

The above is a very simple logical relationship of online marketing for small and medium-sized enterprises. I hope it will be helpful to you. There is a larger logic behind it, which probably won’t be of much use to you for the time being.

Finally, just remember that in the beginning of online marketing, you only need to imitate your competitors. Once you are familiar with it, you can innovate later.

How to promote your products and services online?

Step one: Product planning:

1. Customer positioning (market segmentation, determining who the target customers are, what kind of needs they have, customer portraits)

2. Product positioning (what is the specific product, what are its selling points, and how is it different from other brands)

3. Unique selling point (the biggest selling point of the product, the most attractive selling point, if not , make a fuss about services or promises)

4. Proof of value (list 6 to 12 advantages, selling points, features, benefits to prove the value of the product)

5. Advertising copy (You can write it according to the characteristics of the product, or you can write it in combination with current hot news and in real time)

6. Advertising slogan (attack local tyrants to divide their fields, no matter how far they are, they will be killed), the appeal of the slogan is infinite, you can It is a value proposition, or it can also be a target and vision)

Step 2: Online promotion

1. Official website - must have, make brand words, make sure to search for brand words, official website ranking No. 1

2. Official Weibo - official Weibo, official WeChat, official public account, communicate and interact with customers

3. Q&A - Baidu Knows, Zhihu, Related Questions, ask and answer yourself, create brand keywords, long-tail keywords for products

4. Community - Babytree, Mommy Help and other parent-child forum communities, create an expert image and help customers solve problems

5. Soft articles - today, official account, Baidu Baijia, Sohu self-media, Penguin Media, Huxiu, 36ker, paid submission

6. Community - guide customers to add WeChat, or WeChat group QQ group, provide valuable content, send welfare gifts, and induce them to forward and spread

Step 3: Sales channel

1. Taobao-C store must be opened

p>

2. B2B - Alibaba, HC, free

3. Investment - offline terminal dealers, online micro-business agents, persuasion formula: huge market + good product quality + supply Training and guidance services = make big money

Step 4: Offline promotion

1. Local promotion - flyers, posters, and talks with offline maternal and child stores

2. Gifts - community activities, forward to Moments, follow public accounts and get free gifts, collect lists,

The two most important steps of marketing promotion:

1. Marketing promotion , establish brand awareness, attract the attention of target customers, and win their trust;

2. Collect lists, establish a customer database, build communication channels with customers, and influence their purchases.