How to test the certificate of new media operator?

Some friends must have seen the title of registered new media operator on the Internet. Are you confused: Is the new media operation certificate useful? What is it? As a new media insider, it may be the first time to hear that this certificate may be popular outside the circle, specifically to attract new media. Big fish provides new infrastructure for the development of the industry. Through professional training and professional certification, practitioners are more professional. Professional norms to promote the creation of new media content can certify the certificates of new media operators. The professional skill certificate of new media operators is a professional skill (level) evaluation and certification system for "new media operators" launched by Dayouhao and China Electronic Commerce Association, which jointly certifies the professional level of content creators and establishes scientific and objective evaluation standards for employees' abilities. Relevant information shows that the vocational skill certificate of new media operators has the following advantages: it is an effective basis for personal ability proof, course lecturer, job search, professional title evaluation and application for studying abroad; Enjoy the big fish's support plan in the field of content creation; Job hunting is very popular. An important reference for government agencies, enterprises and institutions, and institutions of higher learning to select and employ people and evaluate the excellent; The qualification of being a lecturer is recognized as a professional qualification. To test this "new media operator", you have to pay two fees to the test platform: one is the test fee, which is paid before the test; Second, the fee for applying for a permit is generally paid after passing the exam. Moreover, the platform also divides new media operations into three levels. Take an examination of senior new media operators, to pay 1239 yuan, the most junior 490 yuan. And every time you get a grade certificate, you have to pay. 490 yuan is required to obtain a junior certificate; Cost before and after obtaining the intermediate certificate 1329 yuan; It costs 2568 yuan before and after getting the advanced certificate; If you want to get this certificate, you need to make preparations besides paying money. You have to buy preparation materials. You can choose to buy books yourself or attend remedial classes. If reading at home, official website will recommend a new media marketing book for marketing KOL. A full set of ten books is about 200 yuan, and the electronic version will be cheaper. In the remedial class, you can take classes in Netease Cloud Class, but the course director is still the KOL. In other words, you must pay at least 2768 yuan before and after taking the Advanced Certificate of New Media Operation! Although the examination fee is very cheap, after passing the examination, you still need to pay hundreds or even thousands of fees to get the certificate, which is obviously suspected of buying and selling certificates. The cost of organizing the exam is very small. Finally, it costs hundreds of dollars to issue a certificate. The price of an advanced certificate is three times that of a junior certificate. People have to doubt the gold content of the certificate. I passed the exam, but there are so many routines to apply for a certificate. Is the value of the certificate itself high, or is the value of the benefits brought by the certificate higher? This certificate and examination are professional certificates jointly issued by enterprise associations. Without official background, it is difficult to get universal recognition from the society. The only function is to prove that you have learned some new media knowledge. Practical skills can't be proved in a few simple words. Anyone who does new media knows that the operation of new media is not immediate and needs to be accumulated. One thing is that long-term persistence can be effective, and it is almost impossible to get immediate results. So it is difficult to define a person's operational ability, let alone judge it with a piece of paper. What's more, in the case that the government is vigorously reducing all kinds of certificates and vocational certification examinations, it is obviously not in line with the general trend to launch such vocational examinations. Enterprises recruiting new media operators generally do not look at whether you have a certificate, but mainly look at your work ability and project experience. Generally speaking, there are the following points: ability: the basic skills of marketing and communication; Writing ability; Editorial ability; Multimedia capability; Learning ability; Experience: whether there is practical experience; Whether there are relevant works and achievements; Career path: can you do it well and do it for a long time; Is it worth cultivating? Through official website, we can find that the examination process is actually very clear and standardized, and the classification of new media work is very detailed, such as "new media concept", "new media skills", "advertising", "operation strategy", "marketing strategy" and "public opinion management". However, is it meaningful to take the new media card test? First of all, it should be noted that one of the certificate issuers is a big fish, which provides many benefits. But Big Fish is just one of many new media platforms, and this certificate is more appropriate to be called "Big Fish New Media Operator Certificate". But the reason for doing this is to let the new media Xiaobai think that this certificate is suitable for all major media platforms in the whole network. Since the media authorities are the Network Information Office and the United Front Work Department, even if a new media certificate is issued, it should be issued by these two authorities, and the actual value and role of the certificate should be clarified, and the training institutions and training materials should be designated by the competent authorities. The operation is completely irregular. There are 65438+ 10,000 apps with 65438+ 10,000 operating modes. The way to be 65438+ 10,000 users is different, and the workflow of each operation is different. It is ridiculous to formulate a certificate of "new media operation ability". The most direct way to prove the operation ability of new media is to look at the number of explosions, the number of articles read, the number of users and the transaction ability of projects. Even for the so-called "new media certificate", it is meaningless to write 10W+ and the number of users. New media is the inheritance and development of traditional media. When the Internet was not as popular as it is now, the media that appeared in our lives were television, newspapers and radio. Now the rapid development of the Internet has given birth to a new thing, new media. At present, the existing new media platforms mainly include WeChat official account, Today's headline, Weibo and so on. The main content producers are users, and the content servers are also users, which is called UGC. The operation of new media is only a subdivision of the general direction of new media, mainly through the continuous output of content and seo related optimization to maintain the ontology account, so that the account can gain a certain popularity and fan base, which will play a basic role in future traffic conversion and realization. Now, just open a recruitment website and type the words "new media" in its search box, and you will see a series of positions, among which the demand for new media operators is greater than 450. In addition to the native Internet companies, almost all the talents in the traditional media and communication industries in transition are rapidly tilting towards new media posts, and the positions for talents are all new media. The era of media technology has become a reality, and the cross-border wave of the Internet represented by the mobile Internet is subverting the traditional media industry with unprecedented potential. The previous media structure is on the verge of collapse, and Internet media will surely become the leading force in the media industry. New media operators have great room for development. High ceilings, both in breadth and depth, are the most promising occupations. Company partner: The top operation director is an indispensable member of the company's entrepreneurial team. Product and operation can be said to be the two most important factors supporting how far a company can go. Since the vigorous development of the media industry, many V-class operators have emerged. It is expected that the income of new media operators will be higher and higher in the next few years, and their value will gradually increase. Professional operators: They have a deep understanding of the gameplay of WeChat, Weibo, Today's Headline, Zhihu, Tik Tok and other channels, and strive to make it deeper. In this process, you should join some circles, know a lot of people with channel resources, and have a deep understanding of people/users in your field of concern. If you want to learn new media operations systematically, then this course may be suitable for you: