What is the general price of a marketing website?

In the eyes of some small and medium-sized business owners, the ideology still stays in the stage that it may only take two or three thousand yuan to build an ordinary website, and even some companies in the market can make a website for several hundred yuan. However, with the development of the Internet, the requirements for enterprise website construction are getting higher and higher, and the subsequent website production costs are also increasing. In particular, this phenomenon is more common. Some business leaders see that competitors' websites in the same industry are doing well, and think that their own enterprises cannot be willing to lag behind, so they have asked for revision or to build a refreshing enterprise official website.

after deciding to build a brand-new enterprise, official website, I went to several website construction companies for consultation. If I heard that the price offered by the other company was several thousand or even tens of thousands, many business leaders might immediately give the salesman a PASS. I didn't even finish communicating the specific requirements and structural column planning of the website, and then I directly chose the one with the lowest quotation to build the website, thinking that I got a big bargain, but is such a website really suitable for small and medium-sized enterprises to carry out Internet marketing? How much does it cost for an enterprise to make a marketing website? Next, Wang Qinger, the founder of IT Studio, will talk about this piece of content with you based on many years of senior Internet experience.

first of all, let's understand: what is a marketing website?

According to Baidu Encyclopedia, the so-called marketing website is a website that can integrate marketing ideas, methods and skills into website planning, design and production in order to achieve a certain marketing goal. The goal of the most common marketing websites is to get sales leads or get orders directly.

The marketing enterprise website refers to the modern network marketing concept as the core, and the good performance of search engines and good user experience as the standard; Have understanding, trust and action; Enterprise websites that can better turn visitors into customers. All marketing enterprise websites must first conform to SEO, and search engine optimization ranking is one of the most important means of website promotion. If an enterprise website is not designed from the perspective of SEO, it needs to spend a lot of money to invite professional SEO companies to optimize the website. The website is not a work of art, so it must be clearly designed to facilitate users' browsing. Marketing website construction is a website construction service that combines technology and marketing strategies.

marketing website construction refers to making websites according to the market positioning of products or services of enterprises, not only from the perspective of art design and function, but also from the perspective of network marketing, so as to make the overall structure of enterprise websites conform to the characteristics of search engines, be more friendly to search engines, and have more humanized access experience for users, online customer service function and customer management function, as well as traffic statistics function, evaluate the effect of network marketing and adjust network promotion methods in time.

after reading the concept of marketing website, in fact, there are many benefits for enterprises to build a marketing website, because I have written about this experience before, so I won't go into details here. Interested friends can look for an article I wrote before, "Wang Qinger: Why do SMEs make marketing websites?" What are the advantages of marketing website construction and production? ",so that you can have a better understanding and understanding of the construction of marketing websites.

Next question: Why are some small and medium-sized enterprises unwilling to increase their budget to build marketing websites?

In fact, no matter what new things are tried, some company bosses think that they should let their companies taste some sweetness first and get certain benefits before they are willing to pay for it. But often too cautious, and lost the opportunity, and lost the opportunity, is equivalent to losing the market, lost competitiveness, the result will only be to give a good opportunity to competitors.

in addition, there are a lot of online website companies on the market, and some low-quality salesmen blindly use low-priced cards to pull down the price of website construction in order to draw orders. For such a result, Wang Qinger thinks that it will only cause some negative effects to the market, because some bosses who love to be greedy and cheap find that after building a low-cost website, the website has not achieved the initial effect, or has not achieved the effect of good quality and low price. After that, I also did bidding promotion, found someone to do SEO optimization, and recruited an editor inside the company. After a whole set of processes, it took a lot of time and effort and didn't see much improvement. However, the boss still felt that the outside website building companies were all fooling, which made him spend some money.

Some bosses who have caused this kind of psychology are holding the mentality of testing the water for the first time. They don't want to invest too much in the early stage. They spend less money to make a cheaper website first, and then do it better when there is a certain improvement in the back. But they may not have attracted attention, because the website is like the foundation of a house. If the foundation is not firmly laid, there will definitely be big problems behind it!

Then, I will show you a true story of deja vu!

This also reminds Wang Qinger of a former friend. This friend started his own business and has been in his own industry for many years. It can be said that he has a certain understanding of Internet thinking and his thoughts are relatively advanced. At that time, he especially wanted to be a marketing website. Moreover, this friend often attended some CEO training courses, and he was moved by them when they talked about how powerful and magical the marketing website was. So at that time, after class, I asked the price, and people asked him for 38 thousand. My friend felt that the cost was a bit too high at that time.

after I came back, I found a classmate who was trained with him. Because that's what his classmate did, he was quoted 18 thousand yuan, but he felt that the price was still a little high. Later, my friend asked his assistant to find a website building company to revise the previous corporate website, that is, the homepage revision was a little more atmospheric. Other columns page also changed some, plus some product leaflets. At that time, the website company quoted 7 thousand yuan, but this friend was still too expensive, so he planned to find a part-time technician to revise it. His idea is very simple, that is, he wants to find a part-time job with 2, skills and make tens of thousands of effects.

You can imagine the result later. This friend tossed about for a month or two, but he still didn't do it well! Later, it went away, and more than a year has passed. Recently, I visited the website of my friend's company and found that there was no change. It should be said that it has not been made into a decent marketing website until now.

Then the core question comes: How much does it cost for an enterprise to make a marketing website?

enterprise marketing websites, also known as transaction websites, are characterized by entering the homepage of the website, and you can see a long independent page, which fully displays the advantages and strength of enterprise products and clearly conveys the value of products. This kind of website generally has the functions of eliminating the worries of network users and making them want to buy through seductive marketing.

Marketing websites can be said to be very popular in recent years, especially for enterprises with network promotion departments. For example, in Baidu bidding, as long as the design concepts and methods of such websites are in place, the conversion rate can be very high. However, compared with the traditional website, the construction cost is higher, because the marketing website is a website built with "winning sales" as the starting point and purpose, and it needs to pay attention to professional, simple, convenient and fast elements in user experience, beautiful interface and layout. Because of the need to consider search engine optimization and user experience, the customized development cost of enterprise marketing official website is generally between 8, and 2, yuan.

Doubt: Why are there cheap marketing websites in the market?

if an enterprise is looking for someone to make a marketing website and the price is lower than this price range, it needs to be paid attention! Because it is very likely that the template website is built, or the finished website is built, that is, the website style website service provider has already made it a long time ago. Every industry has several sets of templates to choose from, and then choose a favorite one from those sets of templates, but each set of templates may have been used by thousands of enterprises. Because it cannot be designed and developed according to its own requirements, it is only possible to simply change the LOGO, text and product pictures when buying it. It's a bit similar to shanzhai version or piracy, and it doesn't have its own copyright, and it's not only bad for user experience and secondary design and development of the website, but also very bad for search engine optimization, so it's difficult for search engines to give weight and traffic.

If you want to do a good job in online marketing promotion by using template websites, you can only say that it has little effect and significance. Wang Qinger would like to remind everyone here that enterprises, especially those who want to do Baidu bidding or some paid promotion, must use it with caution, and must not affect the effect of paid promotion because of website construction problems, which will really outweigh the benefits. After all, it is an eternal truth that you get what you get.

why do you say that? This is like, do you dare to buy beef for six yuan a catty, gold for forty yuan a gram, and an Apple mobile phone for six hundred yuan? Do you dare to buy a Mercedes with 8, yuan?