Laoganma is unsanitary after all.

Starting from 1984, Ms. Tao Huabi, by virtue of her unique frying technology, has introduced a unique seasoning fermented soybean to feast our customers' eyes.

After mass production of 1996, flavored douchi quickly became a national hotspot, and people realized that a popular condiment had come out.

Development 1996, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was established, and the product was named "Laoganma". Under the leadership of Ms. Tao Huabi, the founder of the enterprise, more than 300 "Laoganma" employees have been adhering to the enterprise spirit of "honesty-oriented, pragmatism and enterprising", constantly improving internal management and infrastructure construction, bringing forth new ideas through technological transformation, establishing a well-equipped inspection laboratory, and installing a mechanized assembly line integrating bottle washing, disinfection, filling and capping, thus realizing the transformation from manual operation to mechanized processing; Based on the market demand, we actively developed new products, and successively developed more than 10 varieties such as flavored oil pepper, fresh beef minced lobster sauce and flavored fermented bean curd.

Today, Laoganma has more than 65,438+0,000 employees and produces 430,000 bottles of pepper products every day, with an annual output value of nearly 50 million US dollars. It has established a sales network in 65 cities across the country, and its products are exported to more than 30 countries and regions such as the United States, Australia, Canada and New Zealand. Laoganma has developed into a well-known enterprise in China and a leading enterprise in the production and marketing of pepper products. Laoganma, originally a unique condiment in Guizhou, has now become synonymous with flavored pepper seasoning products, and has become a necessity for many consumers in China and even the world to accompany meals and cook.

Tomorrow, we will develop a series of peppers with high added value and build an "aircraft carrier" for the pepper processing industry.

A rural woman who didn't go to school for a day and only wrote her own name actually started a large private enterprise with assets of 65.438+0.3 billion yuan from scratch in just six years! This is absolutely true, not sensational fake news!

Tao Huabi, a rural woman who created this true fairy tale, is 5 1 year old this year. Many people say that her name may be at a loss, but everyone knows her "Laoganma Chili sauce". Tao Huabi is the chairman of Nanming Laoganma Flavor Food Co., Ltd. ..

How did this rural "old godmother", who can't even read the documents, establish and manage this large enterprise with 1300 employees? Recently, the reporter made a special trip to Guiyang to interview Laoganma and learned about her legendary "entrepreneurial trick" ...

Entrepreneurship "trick": fight! Work hard! Work hard and spell it yourself.

"Laoganma" named Tao Huabi, 5 1 year old, was born in a remote mountain village in Meitan County, Guizhou Province. Because of his poor family, Tao Huabi never studied for a day. At the age of 20, she married a member of the 206 Geological Team. But a few years later, her husband died of illness, leaving her and two children. In order to survive, she had to work and set up a stall.

1989, in a street in Longdongbao, Nanming District, Guiyang City, Tao Huabi built a humble "affordable restaurant" with bricks picked up from four places and a little money saved, specializing in bean jelly and cold noodles. After a day without reading, she pondered the way of management with simple ideas. In order to win customers, she thought hard and came up with a unique "idea" that others didn't have: others just added pepper, monosodium glutamate, soy sauce and shallots, but she made hot sauce with bean jelly. As soon as this idea was put into practice, business really flourished. Occasionally, one day, Tao Huabi didn't prepare hot sauce. When the customers heard that there was no hot sauce, they all turned away. She couldn't help wondering: Do customers who come to my place like my hot sauce instead of bean jelly? !

Clever, she saw the potential of hot sauce at once, and studied hard from then on ... After several years of trial production, the flavor of hot sauce she made was more unique. After eating bean jelly, many guests have to pay for some hot sauce to take home. Some people even came to buy her hot sauce instead of bean jelly. She couldn't help beaming: There are so many people who love my hot sauce. What jelly can I sell? It is better to specialize in hot sauce!

1In July, 1996, Tao Huabi borrowed two houses from the village committee of Yun Guan, Nanming District, recruited 40 workers, and set up a food processing factory, which specializes in producing hot sauce and named it "Laoganma Hot Sauce". As a boss, she knew that it was up to the management to manage the factory, but she couldn't understand a word. How can she do it? After some hard thinking, she determined a "management trick", that is: I do all the hard work myself, so the workers can follow suit, but I am afraid it may not work.

Power Tao Huabi said, just do what you say and do everything by yourself. At that time, the production was all hand-operated, and the water droplets spilled when pounding and cutting peppers made people cry, and the workers were unwilling to do this job. Tao Huabi made it herself. She waved a kitchen knife in one hand and kept saying, "I cut Chili as an apple. It's not spicy at all." Hearing this, the employees all laughed and picked up kitchen knives in succession ... During that time, Tao Huabi took the lead in suffering from scapulohumeral periarthritis. 10 Fingernails were calcified by the hot sauce. All her bosses work so hard, will the workers spare no effort?

However, after mass production of hot sauce, the local bean jelly shop can't digest it at all. Tao Huabi personally carried hot sauce and sent it to food stores and canteens for trial sale. Unexpectedly, this stupid method really works. However, within a week, those trial sellers called and asked her to double the delivery ... So, her "Laoganma Hot Sauce" quickly gained a foothold in Guiyang. At this time, the shrewd Tao Huabi thought, "Laoganma, what am I afraid of?" ? Isn't the old saying "strike while the iron is hot"? I will simply expand the scale and turn the factory into a company!

1In August, 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially listed, and the number of workers expanded to more than 200. After the small factory is expanded into a company, everything should be formal, and the "internal organs" such as production, supply and marketing are ready. All kinds of financial and personnel statements should be reviewed by her personally, and many foreign affairs such as industry and commerce, taxation and urban management should be entertained. Relevant government departments often issue documents to her for implementation ... All these make illiterate Tao Huabi find it really difficult at first!

However, her character is not afraid of difficulties. Things like financial statements are completely incomprehensible, so she practices her memory and mental arithmetic skills hard, and then asks the financial staff to read them to her; When she dozed off, she made a cup of strong tea, which made her tongue numb ... Finally, she tried to develop her memory and mental arithmetic beyond the average person. Every time the statistics come out, the financial staff reads it to her, and she can remember it once or twice to distinguish right from wrong.

What bothers her most is that she often has to attend various meetings held by government departments and speak on stage ... For her with no culture, it is simply driving ducks to the shelves! Helpless, she had to think about inviting talented people to help herself. Unexpectedly, Li Guishan, the eldest son who transferred from the army to work in the 206 Geological Team Automobile Team, learned of her difficulties and resigned and came to her company.

Li Guishan of high school culture, the first thing to do for her is to deal with documents. He reads and she listens. When she hears an important point, she will suddenly stand up, point to the document and say, "This one is very important. Write it down with a stroke of the pen and do it right away. " Then, she drew a circle in the upper right corner of the document that Li Guishan pointed out needed her signature. Li Guishan looked at this circle and was in distress situation. He wrote the word "Tao Huabi" on the paper for his mother to practice when she is free. Who knows, Tao Huabi read these three words over and over again, shook his head and sighed awkwardly: "These three words are very complicated, very complicated!" Despite this, she still took out the same "strength" as at work and practiced hard. She didn't go to school, but she really practiced calligraphy and found it more difficult than cutting peppers. But in order to write her name well, she took out hard work and practiced calligraphy for three days! Finally, when she wrote her name, she happily invited all the employees of the company to add a meal!

"Spell! Fight! " This is Tao Huabi's first "trick". It is with this hard work that she completed her "primitive accumulation".

Internal "trick": Really! True feelings! Real employees can't bear to betray.

There are no rules, Fiona Fang. After Li Guishan, the eldest son, joined the company, Tao Huabi also wanted to make rules for the company. Many rules and regulations formulated by other enterprises are aimed at restricting employees from being lazy and cutting corners, and preventing employees from being disloyal to the enterprise. However, Tao Huabi knows very well that you can't make so many "advanced gadgets" with your own culture and that of your eldest son. But in internal management, she also has her own unique "trick": family management! In other words, we should be "emotionally involved" from beginning to end. To be honest, let every employee really feel that she is sorry for not working hard. If an employee betrays her, she will be scolded to death by other employees!

When Li Guishan was first asked to formulate her own "land policy", she took "expressing feelings" as the most basic element. For example, in the formulation of employee benefits, considering the company's remoteness, inconvenient transportation and difficult meals for employees, she decided that all employees should be covered by the company ... When the company later developed to more than 65,438+0,300 people, this rule was still not abolished. For such a huge enterprise, all employees have got enough food and clothing. Who dares to think and do it? However, no matter how much money Tao Huabi spent, he persisted.

There is a cook in the company who came from the countryside, his parents died early, and there are two younger brothers at home, but he loves drinking and smoking, and his monthly salary of more than 1000 yuan is almost spent by him. Tao Huabi was very worried when he learned about it. One day after work, she specially invited the chef to the hotel for a drink and said to him, "Son, you can drink whatever you want today, and you can drink as much as you want. However, starting from tomorrow, you should give up smoking and drinking. Because if you want your two younger brothers to go to school, don't be illiterate like me. " The chef was deeply moved by this serious speech and immediately gave up drinking and smoking. But Tao Huabi is still not at ease. She only asked him to deposit 200 yuan every month, and she kept the rest for him. When his brother needs money for school, he will take money from her.

The boss of a big enterprise, who can manage money for an ordinary wage earner like her? Who can care about every employee in such a subtle way? Although there is no culture, Tao Huabi understands this truth: helping one person touches a group of people; Caring for a group of people will definitely touch the whole group.

Guizhou has the custom of eating dog meat during the Spring Festival, so she specially built a kennel and raised more than 80 dogs for many years. Every winter solstice and Spring Festival, she kills dogs for company dinners. The company now has more than 1300 employees. She can name 60% of them and remember many of their birthdays. Every employee's birthday is coming, and she can receive a gift and a bowl of longevity noodles and two poached eggs; When every employee gets married, she must be a witness in person; Whenever an employee is on a business trip, she always cooks some eggs for them like an old mother sending her children on a long trip, and sends them to the factory gate until they get on the bus. ...

This kind of affection-oriented "emotional investment" has really given the "Laoganma" company super cohesion. In the eyes of employees, Tao Huabi is as amiable and respectable as her mother; In the company, no one called her chairman, but called her "Laoganma", and few people were willing to leave; Even if some people leave for some reason and experience the lack of "human touch" management elsewhere, they want to come back.

Once, a male employee was very unhappy in another unit after leaving his job. He couldn't help missing "Laoganma" very much, but he was too embarrassed to see her directly, so he had to invite someone back. I heard that, Tao Huabi said, "I have been thinking about him! The swallow in Princess Pearl is gone, and her Ama emperor is so worried, so am I! You tell him, let him tell all the people who go out from Laodopted Mother that they can come back if they have a bad life outside. How can a mother be ugly? "

The true feelings have made Tao Huabi have the same charisma as a "mother" in his own enterprise, making the employees of the company twist into a rope and work hard for the rapid development of "Laoganma Hot Sauce" ... It only took three and a half years, and the "Laoganma" company developed rapidly to more than 200 people by the end of 2000 1.200, with an output value of nearly 300 million yuan and turned over to the state tax of 4,365,438.

Foreign "trick": sincerity! Honesty! Be so sincere that others can't bear to cheat.

After the company developed to this extent, Tao Huabi gradually felt that the external sales of products became a big problem. However, she knows nothing about marketing strategy and advertising planning, and can't even use business cards. How does she open the market and win new customers?

Tao Huabi knew his shortcomings, but he also believed that all roads lead to Rome! As long as she finds an indigenous way, she can still do big business. But in what way? By analyzing the success of internal management, she feels that both inside and outside are dealing with people, so she must talk about feelings. Internally, this feeling should be reflected in "truth"; Externally, this feeling will probably be reflected in the word "sincerity". As long as you make money, you also promise to let others make money; No, cheating, not cheating. The more people are willing to do business with you, the better your sales. So she specially held a management meeting and said to the employees, "They said there was no rape and no business, but I just don't believe it. I just want to say,' I'd rather lose everyone than my customers!' "Please keep this in mind, operate in good faith in the market competition and win!"

200 1, a glass factory provided 800 pieces (32 bottles each) of sauce bottles to Laoganma Company. Who knows, just after the company put the hot sauce on the market, some customers reported: "Some bottles are not tightly sealed and have oil leakage." Unfortunately, some rival companies somehow learned this quickly and immediately used it to attack Laoganma. Tao Huabi attaches great importance to this and requires relevant departments to investigate and deal with it quickly. Some managers hinted to her: "It may just be that some bottles are not tightly sealed. Just take back the goods and seal them again, otherwise the loss will be too great. This is 800 yuan! " Tao Huabi said firmly, "No! This is about the credibility of the company! Immediately send people to various places to recover the goods, destroy them all in public, and don't let go of a bottle! No matter how big the loss is, there is no big loss of dishonesty in the market! " As a result, although this practice caused great losses to the company, it made people see the determination of Laoganma to keep quality, and the bad things turned into good things.

At the beginning of 200 1, a seller in Guangzhou set the annual sales target of "Laoganma Hot Sauce" as 30 million yuan. Tao Huabi thought this goal was too high and difficult to achieve, so he said half jokingly, "If you really achieve this goal, I will reward you with a car at the end of the year!" The seller did not take it seriously. He knows that Tao Huabi is very frugal-she is a big boss, but she doesn't even deserve to own a car. She usually goes out to squeeze buses and CMB, even if she goes to the tax office to pay taxes, she still carries two steamed buns in her pocket as Chinese food and goes back and forth by agricultural vehicle. How could she give up the prize for an outsider's car? But by the end of the year, the seller really completed the sales of 30 million. At this moment, Tao Huabi issued a statement: "People should be honest, what they say is like overflowing water. If they are irresponsible, how can they win the trust of others? " She pushed her way through the crowd and gave the seller a Jetta! After the news spread, the vendors lamented: "Laoganma is the most honest! For someone like her, who would have the heart to lie to her! "

Honesty makes Tao Huabi win a good reputation and taste the sweetness, which makes her regard honesty management as a magic weapon for enterprise development. She said confidently, "I don't know any fashionable management methods." I rely on honesty. I want to be so sincere that others can't bear to lie to me! " If someone lies to me, others will say,' Do you even have the heart to lie to her?' Who is notorious among peers, it is difficult to gain a foothold! "

Unexpectedly, some partners and manufacturers really want to lie to her for personal gain or some purpose. On one occasion, her company was in urgent need of raw materials for douchi, and a douchi winery in Chongqing soon delivered 10 tons of douchi. Because it was "waiting for the meal to be cooked", the inspector did not look carefully when receiving the goods; Who knows, after the goods got off the bus, I found that the quality of the lobster sauce outside was very good, but the lobster sauce inside actually deteriorated! If you just want to catch up with production, this batch of fermented beans can be used after special treatment, but how can Tao Huabi tolerate cheating customers? She insisted on returning the goods, and the company was forced to stop production for two days because of lack of raw materials, which caused great losses. However, after the news spread, Tao Huabi's sincere and responsible spirit for customers touched people, and "Laoganma" gained a better reputation in the market. How about the Douchi Winery in Chongqing? But because even Tao Huabi cheated, he suddenly became a "street rat" crossing the street, and his reputation in the same industry plummeted.

With good faith, Tao Huabi has won a wide reputation among its peers, its enterprises have been growing, its brands are widely known, and its profits have increased year by year. Some people are jealous. For a time, there are more than 50 kinds of fake "Laoganma" in markets all over the country every year! Tao Huabi finally stopped being "sentimental" about this matter and began to make great efforts to crack down on counterfeiting. She sent people to investigate undercover everywhere, but the fake "old godmother" cut one crop after another like a leek. She shouted: "I am the real old godmother!" " However, an "old godmother" in Hunan continued to go her own way. Tao Huabi made a stubborn mistake this time. She stubbornly went to court with this "dopted mother" in Hunan for three years! Finally, Tao Huabi's Laoganma defeated Hunan's Laoganma. This time, Tao Huabi learned from her mistakes. In May 2003, her "Laoganma" obtained the registration certificate of the State Trademark Office.

Today, Laoganma Company's cumulative output value has reached 65.438+0.3 billion yuan, and the tax paid is 65.438+0.8 billion yuan, ranking fifth in the list of the top 50 private enterprises in China. Tao Huabi, the rural "old lady" who didn't go to school all day, managed a private company to such a degree that she created an unimaginable real fairy tale in a new era. Her success is amazing; And her success is more worthy of reflection and reference from bosses of all sizes with higher education than her!