How about AkzoNobel coatings? The existence of Fortune 500 companies

AkzoNobel is a company headquartered in the Netherlands. AkzoNobel is the largest producer of choline chloride in Europe. Now it has production plants in the Netherlands, Italy and China, and its quality system has obtained the ISO9002 international standard certificate. Their philosophy is “Tomorrow’s Answers Today” (Tomorrow’s Answers Today). So, let’s take a look at what AkzoNobel paint is like.

How about AkzoNobel Paint

AkzoNobel is headquartered in the Netherlands. In 1998, it invested in a wholly-owned subsidiary in China - AkzoNobel Paint (China) Co., Ltd. The company is headquartered in Shanghai, with three major factories located in Suzhou, Langfang and Guangzhou. At present, AkzoNobel has established 29 production bases, 1 innovation center, and 1 service center in China, and its sales network covers the country.

The company mainly produces and sells decorative paints, and its brands include Glidden, International, Interpon, LESONAL, Levis, Ralph Lauren Paint, Sikkens, TheFreshaireChoice, Miluz, Dulux and other brands. Among them, Laiwei Paint was founded in 1837 and enjoys a high reputation in Europe. In 2008, AkzoNobel acquired the British ICI Imperial Chemical Company, the parent company of Dulux. Laiwei Paint and Dulux are now both decorative paint brands under AkzoNobel.

AkzoNobel paint brand introduction

AkzoNobel Paint (China) Co., Ltd. is a wholly-owned subsidiary of AkzoNobel Group invested in China in 1998. It is headquartered in Shanghai. It currently has three factories located in Suzhou (established in 2005), Langfang (established in 2006) and Guangzhou (formerly Guangzhou Tuyide Company, acquired by Akzo in 2006). The company mainly produces and sells decorative paints under the brands Laiwei Paint, Boli and Goller. Founded in 1837, Laiwei Paint is a strategic brand of AkzoNobel and enjoys a high reputation in Europe. Laiwei Paint is an important high-end strategic brand worldwide under AkzoNobel, the world's largest manufacturer of decorative coatings.

Development history of AkzoNobel paint

The company was first established in 1777. The famous Swedish scientist Mr. Alfred Nobel, the founder of the Nobel Prize, founded many companies during his lifetime. The company remains an important part of the company.

Akzo Nobel was formed in 1969 from the merger of AkzoNobel and KZO (Koninkijke? Zout-Organon), the two largest chemical companies in the Netherlands. Shortly after the merger, AkzoNobel purchased International Salt Company, the largest salt producer in North America, and the company's overseas business expanded rapidly. In 1970, the American subsidiaries of Akzona and KZO also merged to form Akzona Inc. In 1971, the company further increased its stake in chemical company Armor Corporation, thereby strengthening its business in the United States.

In 1985, the company purchased the biogenetic division of Litton Industries of the United States and the diagnostic enterprise of Werner-Lambert, and purchased Levis, the largest pigment company in Belgium. In 1985, the company began to implement a new business strategy aimed at changing its previous corporate image as a hybrid of multiple businesses. In 1986, it merged with the paper chemical products business of Monsanto Company in Portugal and Wilson-Fiberfield Engineering Plastics Company of New Jersey. In 1987, Akzo America Co., Ltd. was established in the United States to replace the American company Enka to occupy the market in the United States.

In the 1990s, Akzo continued to implement mergers. One of the more famous mergers was the merger of Courtaulds Company in July 1998 - it is a multinational company that is a leader in high-tech fields such as man-made fibers. The company's famous brands such as Courtaulds and Tencel are also under the company's umbrella.

AkzoNobel is optimistic about China's decorative paint market

According to AkzoNobel's deployment of the decorative paint business, its return on sales will reach 7.5% in 2015, and its return on investment will be 12 %.

To achieve this global strategic goal, on the one hand, we need to boost the European market and recover as soon as possible; on the other hand, we must place our hope on the business performance of high-growth markets such as China. Data shows that AkzoNobel has maintained double-digit growth in China for a long time. In 2013, sales in China reached 1.6 billion euros, accounting for nearly 11% of global sales, one-third of which came from decorative paints.

“The growth of consumer demand is closely related to GDP growth,” Yulude said. Although the growth rate of new construction in China has slowed down in the past year, the increase in demand for maintenance, renovation and repair has provided a good foundation for decoration. Paint brings a lot of opportunities. "In fact, a large part of the decorative paint business comes from projects such as maintenance and renovation." You Lude believes that as China's per capita income increases, the frequency of house renovations will also accelerate, which will promote the development of the decorative paint business. "In mature markets like Europe, the average annual consumption of decorative paint per person is 6 liters/year, while China now only has 2.5 liters/year." AkzoNobel China President, China and North Asia Decorative Paint Business Department Managing Director Dr. Lin Liangqi added that the Chinese market still has a lot of room for growth.