Takeaway is usually cheaper than in-house food. Is it because the weight is small?

The total cost of take-out is lower than that of dinner. See how you forget it.

The cost of eating includes not only the cost of tableware, but also the cost of rent and service personnel. In fact, the biggest cost of the catering industry is precisely these costs that have nothing to do with the ingredients themselves.

If you take out the food, you can actually put all the expenses aside and calculate them separately. This is related to the boss's business philosophy.

The rest depends on the price.

The choice of pricing is how to locate the food distribution department. If I think that this meal has made my staff full and the extra dishes are too busy, I will set a high price. If you like skipping meals, I'll get some. It doesn't matter if you don't eat a meal.

If the chef in my shop is too busy, I will lower the price, reduce the number of orders, vigorously carry out activities and make take-away parts. On the other hand, it actually saves publicity expenses. You hired a college student. If you distribute leaflets, you need to pay 200 yuan RMB every day.

Therefore, the pricing of a product depends not only on the cost of the product, but also on how you plan to operate the product, what its strategic position is, and the effect you want to achieve.

In fact, in order to comply with legal or economic principles, take-out should be more expensive than eating (same store, same product, same quantity). What is this general rule? Who enjoys, who pays? For convenience, people who order takeout have to pay platform information fee, brother's delivery fee and merchant's packaging fee.

Merchants bear the deduction of take-away income, and a group can even reach 28% of each order (4.5 yuan deposit). The platform will force merchants to participate in full reduction, red envelope and discount activities from time to time, otherwise there will be no ranking and traffic. What's more, sometimes merchants are forced to reduce or deduct the distribution fee and bid for ranking ... In this environment, merchants pass all the costs on to merchants. If you can still make a profit, won't it reduce the quality of the food? Employees who rent a house must pay for utilities.

So, now I need to calculate when I order takeout. If a company doesn't open new stores for activities, it should make money from every order. If I count, I find that the businessman can't make the profit he deserves, so I won't buy it: I'm afraid the businessman will learn from it. Quality? What are you doing in there?

This is not a rebuttal to enterprises, but a normal thinking that conforms to the general laws of the economy. The merchant has paid all your ingredients, packaging, platform information and delivery fees, and can provide you with quality and quantity of meals. Can you believe it?