Brand information of D & ampg

Founding country: Italy

Founder: Domenico Dolce and Stefano Gabbana.

Origin: Italy

Year of establishment: 1994

Product line: men's and women's wear, clothing, ready-made clothes, perfume, jewelry, cosmetics, leather goods.

Headquarters: The brand logo of Dolce & CoGabbana in Milan, Italy comes from the names of its two founders, Domenico Dolce (born: 1958) and Stefano Gabbana (born: 1962). Their fashion shop is headquartered in Milan, and together with Gucci and Prada, it has revived the Italian fashion industry.

Domenico Dolce, Generosa. When he was very young, he began to work as a designer in his father Savilio's small clothing factory.

Stefano Gabbana, of Venetian descent, 1962 1 1 was born in Milan on June 4th. He first studied graphic design and painting, and later became interested in fashion. After they met, they worked as assistant designers in a fashion shop in Milan for two years, and then decided to open their own design studio. Based on the expression and transmission of a strange new concept with great personal taste, the two men came together, started their friendly cooperation and shared their love for the art and architectural style of the Baroque period. 1985, they combined their names and set up their own company. Appreciating their design products, we can realize that most of the creative inspiration of these two partners comes from the design concept of sicilian Dolce.

Dolci & ampGabbana stood out in the fashion world for the first time at Milan Fashion Show with 1985, showing their new concept product series named after three names. Their duet has made great efforts to achieve this breakthrough, and another important factor of their success certainly depends on the recognition of the reporters and audience who watched the program at that time.

This brand is a new generation of top representatives marked by products made in Italy, and soon became famous all over the world. The first success was given to Dolce &; Gabbana's great self-confidence enables them to continue to create their own fashion brands along their own unique fashion design perspective. Since then, its product business scope has gradually expanded.

1988, Dolce &; Gabbana signed a contract with Onward Kashiyama to start distributing their products to Japan. And just last year (1987), Dolce &；; Gabbana released a series of knitted garments.

1989 Dolce &； Gabbana's first underwear and beach clothes came on the market. Followed by 1990, Dolce &；; Gabbana menswear products were born.

Since then, Dolce &; Gabbana signed a long-term agreement with Genny Group to design the same product line for them. Then, Dolce &; Gabbana has opened many fashionable women's boutiques. The first one is in Milan, followed by Hong Kong, Singapore, Taipei and Seoul, South Korea.

D & ampg was introduced in 1994, which is Dolce &；; Gabbana's sub-line, while continuing the spirit of the first-line brand, has added humorous and wild elements to attract young people. Wild leopard print used to be D &；; The representative pattern of G has become a popular symbol of European style that young people yearn for. D & ampg has greatly surpassed its first-line brand. Queer is not too much to describe this brand.

Known as the best fashion duo, the two brand designers conquered a large number of young people with different fashion styles. No matter the style or the color, it looks much younger. On the other hand, in the design, a large number of elastic materials are used and bright colors are added to make the clothes fashionable and easy to wear. D & ampg is also the embodiment of young people's spirit, representing the young style of free personality, and sometimes it is rebellious. Domenico Dolce, Stefano Gabbana

Designers Domenico Dolce and Stefano Gabbana.

Domenico Dolce (1958 August 13) was born in Polizzi Gnarosa, near Palermo, Sicily, the largest island in the Mediterranean. When he was very young, he began to choose cloth, cut and tailor in his father's small clothing factory. Stefano Gabbana of Venetian descent was born in Milan on June 4th, 1962+0 165438. He first studied graphic design and painting, and later became interested in fashion. Work together to build dolce & gabbana (Dolce &; Before the brand GABBANA, their life trajectories were completely different until they met in Milan, and dolce & gabbana (Dolce &; GABBANA) the birth of the brand.

Dolce & gabbana (Dolce &; Gabbana) The famous words of two designers:

"My dream is to be a tailor, open a small studio and make beautiful clothes for women. I will have my own old customers and my own sofa. I will invite them to tea and enjoy a comfortable atmosphere. " Domenico Dolce

"My dream is to work from 2 o'clock sharp to 2 o'clock 15 every day, and do massage, go shopping and spend money the rest of the time." -Stefano Gabbana Domenico Dolce and Stefano Gabbana, two Italians, are working together to create Dolce &；; Before Gabbana brand, the life path was completely different. In an hour, I often follow my father to choose fabrics, cut and tailor in a small clothing store. The other has nothing to do with fashion Until they met in Milan, Dolce &; The birth of Gabbana.

Dolci & Gabbana's style is very unique. At the beginning of her business, she not only declined to deliver OEM products to large garment factories, but also insisted on making plates, tailors, samples, decorative accessories and all the clothes herself, and only hired unprofessional models to walk the catwalk, which was quite unique in the fashion world at that time. In the exhibition, classical music, makeup, Mediterranean hairstyles and the Sicilian style of southern Italy operated by models with dark hair and southern female figure are often played, which almost becomes Dolce &；; Gabbana's unique logo style. Dolci & ampGabbana's clothing has always used black as the main color of Catholic women, and the religious color of southern Europe has also been transferred to the expression of patterns. In addition to the creative inspiration of Sicily in southern Italy, it emphasizes sexy curves, such as underwear-style vest tailoring with suits, which is Dolce &；; Gabbana's most typical clothing style. Italian women wear exquisite accessories, making Dolce &；; Gabbana's accessories are gorgeous, from retro handbags made of fur to knee-high socks embroidered with patterns, all of which are very dolce &；; Gabbana design style. Compared with ornaments, Dolce &；; Gabbana's glasses are relatively low-key, avoiding complicated metal decoration, and the retro and simple design highlights the capable urban temperament.

The trend of underwear wearing outside in the early 1990s laid the foundation for Dolce &; Gabbana underwear and swimsuit series are the basis of retro style, and traditional underwear has become an important matching item. And its perfume has won many awards, large and small. It is worth mentioning that Dolce &; Gabbana is not equal to D &；; G, D & the increasingly popular young deck. The two combine ten thousand kinds of customs from Italy, bringing energetic style and creativity to the fashion circle. The success of D & ampg is obvious to all in the fashion world, and even the sales of auxiliary cards exceed the sales of main cards. The general view in the industry is that the relative parity route of sub-brands has shrunk the luxury market of main brands. When people can buy a brand, no matter whether the main brand is cheaper, most people will choose the cheaper one. Main card dolce &；; Gabbana's D& is more complicated, while D& is like Dolce &；; Gabbana for short, this is undoubtedly reducing Dolce &；; Brand value of Gabbana.

Deck theory holds that when a $300 Dolce &；; When Gabbana dresses are hung next to the $3,000 skirts of the same brand, consumers are bound to doubt the quality or value conveyed by this brand. "Dolce's high-end brand is the embodiment of fashion value, while lower-priced sub-brands weaken consumers' concept. Jim taylor, a fashion consumption consultant, said.

In fact, Taylor's view was mentioned in this week's training for luxury company executives. He believes that today's luxury companies continue to create brand stratification, which leads to consumers' purchase doubts. "The biggest concern of high-end consumers is that a brand provides them with different grades and different quality products," he said at the American Fashion Summit in Utah. On the other hand, Dolce &; Gabbana seems to be influenced by its deck, and its value in the hearts of fashion consumers seems to be worse than before.

Although different trademarks are used, they are deliberately distinguished from other series even in commodity display. Nowadays, luxury brands are not going to operate them as two brands. Also in H &；; There are similar examples in M, such as H &；; M is a relatively independent series, which divides H& amp's quite rich styles and categories, but it has always been used as H&'s series of Teenagers, which only appear in H&; M's hometown Stockholm has some independent concept stores. As for the sub-line, leave it to those brands that are idle and short of money. Catalogue of D & ampg specialty stores

Beijing

New world caixuan branch

Block A, wanda plaza, No.93 Jianguo Road, Chaoyang District (200 meters west of the northeast exit of Dawang Road Station)

Shanghai

Jiuguang store

Nanjing West Road 16 18

Meilongzhen isetan branch

4th Floor, Nanjing West Road 1038 (Meilong Town Square)

Guangzhou

Libai plaza branch

No.367 Huanshi East Road

Nanjing

Taiji square