Cultural vision: the spiritual pillar of a successful enterprise

Cultural vision: the spiritual pillar of a successful enterprise

Cultural vision is the spiritual pillar of a successful enterprise. The so-called cultural IQ refers to the wisdom of cultivating a corporate culture and making it point out the positive development direction for the company and employees. Here is the cultural vision and spiritual pillar of a successful enterprise.

Cultural vision: the spiritual pillar of a successful enterprise 1 In fact, a strong corporate culture atmosphere makes it easier for the company to concentrate its manpower and material resources, define its goals and start practice. Cultural IQ is especially precious in turbulent times. Cultural IQ not only requires people to recognize, understand and realize the real subtle differences in people's cultural background; In today's market, a company can think that cultural IQ exists only if it has enough self-confidence and unswervingly implements this vision in the communication between brands and audiences, as well as in the recruitment, retention and training of employees.

When a person fully conforms to your corporate culture, you should be able to see it right away, right? Your intuition will tell people around you which values are similar and which are not.

This is the way for the most enterprising organizations to keep the market leading edge: they never deviate from their cultural vision and can make adjustments at any time to meet the changing needs of employees, consumers and the market.

If I ask you to list the most successful brands in the market today, you will find that their cultural vision can be summarized in a few words, and they are not a bunch of empty phrases and meaningless prospects. Their words and deeds are consistent.

Here are a few examples:

Nike)= Take action.

Apple) = Innovation

McDonald's = Diversification

Facebook = community thinking

Southwest Airlines) = playful.

Goal: Family-oriented values

Have you noticed other characteristics of these companies? After their cultural vision has successfully withstood the test of business cycles, their brand has become a symbolic symbol. First of all, their logo is a symbol of reliability, reputation and quality. Secondly, consumers regard these brands as factors that affect their lifestyle. They become symbolic products. In fact, these signs are so well-known that they can be recognized without mentioning the brand name. Finally, these brands represent something bigger than themselves, beyond their core business, and symbolize their endless dedication to social progress and the consumers they serve.

If you think about your own company and your own cultural vision, you will find that the success of these brands has an internal factor: they have extraordinary ambitions. Your cultural vision determines your importance. The more your company is committed to the culture you are trying to create, the more your employees and brands will develop in a direction that is not only successful but also extraordinary.

Such companies will become more resilient, willing to take greater risks, and still not afraid of failure in turbulent times. They pursue innovation with entrepreneurial spirit and constantly break through the limits. They are passionate about what they represent and strive to create new possibilities. They create a family-like atmosphere, pay attention to giving and sharing, and make people around them live better.

A company's cultural vision is deeply rooted in its business model, decision-making process and strategy. Just like in life, there will be various factors that tempt you to deviate from your core beliefs. People who truly adhere to their cultural vision will succeed and maintain their advantages.

Does your company have its own cultural vision? Is it just empty talk on the wall, or has it turned into meaningful action? If you are not sure, share this article with them and do an experiment. Observe carefully whether they react and how they react.

The cultural commitment of the brand is the starting point and destination of everything.

I hope this concept of immigration can inspire you.

Cultural vision: the spiritual pillar of a successful enterprise 2 1, 3M company: creatively solve those outstanding problems.

2. Hewlett-Packard Company: Make technical contributions to the happiness and development of mankind.

3. McKinsey & Company: Help excellent companies and governments to be more successful.

4. Merck: Protecting and improving human life.

5. Nike: Experience the feeling of competition, victory and defeat.

6. Sony Corporation: Experience the happiness of developing technology to benefit the public.

7. Wal-Mart: Provide ordinary people with the opportunity to buy the same thing as the rich.

8. Disney: build Disneyland-according to our imagination, not according to industrial standards (1960s).

9. Boeing Company: Becoming a pivotal player in the field of civil aircraft and bringing the world into the jet era (1950).

10, Apple Computer: Let everyone have a computer.

1 1, Microsoft: Computers enter the home, put them on every desk and use Microsoft software.

12, McDonald's: the best fast-service restaurant in the world.

13, KFC: Service first, pursuing excellent KFC corporate culture.

14, Starbucks: Cook every cup of coffee for the guests.

15, Ford Motor Company: Becoming the world's leading automobile product and service company.

16, General Electric (GE): Make the world brighter.

17, DuPont's vision: to become the most dynamic scientific company in the world, and to create sustainable solutions, so that people around the world can live a better, safer and healthier life.

18, Huawei's vision: to enrich people's communication and life.

19, real estate industry-Vanke's vision: to be a sustainable leader in China's real estate industry.

20. Real Estate Industry-Gemdale Vision: Enhance value by quality and become the most trustworthy real estate enterprise in China.

2 1. Vision of Suning Appliance: to build the best chain service brand in China.

22. Geely Automobile Vision: Make the world full of Geely.

23, two meanings: First, I hope that Geely Automobile and advanced technology will be world-famous and travel all over the world; The second is to send the best wishes of "good luck" to everyone and pray for world peace, progress and good luck.

24. Gome's vision: to become the world's top retail chain of electrical and consumer electronics products.

25. China Unicom's vision: to become a world-class telecom enterprise and a world-class excellent company.

26. Gree's vision: to build an air-conditioning enterprise that the world depends on and mature Gree's century-old world brand.

27. Kingdee Software Vision: To become a global market leader in enterprise management software and e-commerce services.