What does Alibaba's domestic trade platform mean by recruiting B-end?

Represents the meaning of recruiting enterprise users and enterprises.

Alibaba's domestic trade platform can be divided into B-end and C-end, where C-end represents consumers and individual consumers, and B-end represents merchants and enterprise users.

The B end of Alibaba's domestic trade platform is often based on the overall evaluation of a problem solution by many people at the company level. There is basically no impulse to buy, and the value is more important. Build enough trust before buying.