What does a medical representative do?

They are medical representatives and are responsible for the promotion of related drugs. Some run hospitals, and the clients are doctors. Some are in charge of pharmacies, and customers are dealers. Strong communication and coordination skills are required. At present, there are more than 2 million medical representatives in China.

The role of medical representative was first introduced by joint venture pharmaceutical companies. From 65438 to 0988, a joint venture pharmaceutical company in the south took the lead in "cultivating" a group of medical representatives for the society. Other pharmaceutical companies have followed suit, and medical representatives have mushroomed.

"Medical representatives should have received special education in medicine or pharmacology, and have certain clinical theoretical knowledge and practical experience. After training in marketing knowledge and promotion skills, engage in drug promotion and publicity.

Medical representative is a sensitive profession, and many enterprises regard good professional ethics as one of the essential standards when recruiting medical representatives.

Therefore, medical representatives consciously cultivate good and standardized professional ethics, have a correct value, and show it in your daily code of conduct. I believe it will help you leave a reliable good impression in the hearts of customers, hospitals and company bosses.

Extended data

Responsibility of medical representatives

1. Promote and sell the company's products in hospitals within its jurisdiction and complete the sales task.

2, according to the need to visit medical staff, to promote products to customers, and constantly improve the market share of products.

3. Develop potential hospital channel customers and maintain existing customers.

4. Fully understand the market situation, report the competitors' situation and market trends to the superior supervisor in time, and put forward reasonable suggestions.

5. Formulate and implement the marketing plan of hospitals in the jurisdiction, and organize various promotional activities of hospitals.

6. Establish a good image of the company and keep the company's business secrets.