What enlightenment has the recruitment notice of new media operation got?

It's the annual Golden, Three Silver and Four Job-hopping Month, and I saw countless companies recruiting new media operations in Lagou, so I met the job requirements of a company.

Job responsibilities:

1. Weibo, WeChat and forums publish and maintain daily information from the media and interact with fans.

2. Regularly summarize, adjust and formulate more appropriate information release and interaction strategies through self-media performance.

3. Planning and implementation of social media activities (including product promotion and media cooperation).

4. Write all kinds of online promotion manuscripts independently.

This kind of job responsibility represents the job responsibility of most companies' new media (haha, it may have been unintentionally copied from somewhere, and most of hr's unintentional plagiarism has caused viral spread. Butterfly effect? Anyway, when our company needs to recruit people but can't tell the specific requirements, and HR doesn't want to match the specific requirements, the best way at this time is to copy several job responsibilities and ability requirements online. Someone will submit a resume anyway. Maybe a blind cat meets a dead mouse? )

arouse

With regard to article 1,

1. Weibo, WeChat and forums publish and maintain daily information from the media and interact with fans.

Weibo, WeChat and other new media systems are relatively easy to share and spread because of their huge traffic and numerous users. The natural social nature of these two platforms determines that they are easy to spread in the circle and form an integration effect. At this point, the two new media companies are contending, and there is no objection. Especially after Weibo weakened the social attribute and strengthened the media attribute, in the past, most enterprises needed to build a website as a window, but now most enterprises need official micro as a window. The official account of WeChat WeChat came from the media. On the one hand, people spend more time on WeChat. On the other hand, WeChat subscription number is a little better than Weibo in content format sharing and product experience. Weibo is an open sharing platform, short, flat and fast. Wechat is a closed platform, and the building was not built in a day.

But Weibo and WeChat are not the only new media operators. Only where there is traffic can there be advertisements, and different media forms will appear. However, although the forms are different, people's psychological motives are the same. As long as it is properly applied, the order of magnitude is enormous. So the new media includes not only Weibo and WeChat, but also the previous vertical websites, vertical forums, industry blogs, Douban, Zhihu, Guo Ke, Baidu Baijia, today's headlines, a little information and so on. As long as you can think of, there are new media games.

Maintenance, fan interaction, purpose, first, solve some problems about fans. Second, establish your own core circle of fans. Forget the first point. On the second point, the value of core users is huge, almost the core of some content-based products. Establishing a core fan circle is nothing more than QQ group and WeChat group. The advantage of establishing a core circle is to be close to users and understand their preferences, and some directional adjustments can be made according to core users. The legendary 28 th principle. Didn't you see the related WeChat groups before various activities? Please forward the activity, one is celebrity effect forwarding, the other is red envelope forwarding, which can cause a certain degree of spread in a small area.

2. Regularly summarize, adjust and formulate more appropriate information release and interaction strategies through self-media performance.

The second point is worth the planning adjustment and summary of the operation plan. Publishing information from the media is actually a process of trial and error, taking content as the cause and data as the result, and constantly pushing back the construction direction of content. From the reading volume, forwarding rate, interaction rate and fan growth of a single article, the user behavior is studied in detail.

3. Planning and implementation of social media activities (including product promotion and media cooperation).

The third point is to cooperate with products and so on, for example:

Bird Brother Notes from the media is an Internet operation promotion platform+Bird Brother Notes has an operation promotion sales team+new app advertising resource platform.

Our characteristic is that fans are customers, so all social media activities can be connected in series.

Self-media is an entrance to traffic, but it is essentially advertising, service first, then advertising. When not advertising, it is called self-media platform, and when advertising, it is called its own advertising media platform.

4. Write all kinds of online promotion manuscripts independently.

That's all that matters.

From this point of view, for a successful self-media operation, two most basic conditions.

1, which can continuously generate valuable information for a field.

2. Only when you have personal feelings, opinions, attitudes and approachability can people feel that you are a real person, not a cold product. That's why you want to be a media, and why you want to be close to your fans. Feel your product through the media. (It's the same as Luo Ji's idea that he is kind, interesting and knowledgeable. )

The first point is the basic element, which is the main reason for people's concern. The essence of the matter is that you provide value, and fans agree with the value you provide. (In short, the first thing to do from media operation is to provide value. )

The second point is the core of the establishment of media brands and styles. If you can't reach the second point, it is hard to say that it is an excellent self-media operation. (Weibo fucked Durex, which is also called Durex. Recently, Okamoto has done a good job, including Fauvism, even the Central Meteorological Observatory, which is very popular recently, and various excellent WeChat including Luo Ji Thinking, Pangmen Zhengdao, Qiuye PPT and so on. )

Text/steamed bread, stone and wood (by Jane)

Original link: /p/ 1ce789 1fe737

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