What is the traditional marketing method? What kinds are there? Features

What is the traditional marketing method? What kinds are there? Characteristics

Traditional marketing is a type of transactional marketing that emphasizes providing as many products and services to as many customers as possible. After long-term development, a relatively solid theoretical and practical foundation has been formed, and consumers have become accustomed to this fixed model.

Consumers have strong communication skills during the consumption process. They can see real products and experience the leisure fun of shopping. At the same time, they have gained the trust of the public.

The traditional marketing model can be subdivided into:

1. Agency marketing model.

Corporate marketing mainly relies on the agent team. The company recruits regional agents or exclusive agents in various regions, and then uses these agents to develop downline sales, distribution, and retail teams; the company only needs to be responsible for counterpart liaison. Agents do not need to be involved in other tasks.

The agent marketing model is common to all walks of life. Especially when a company is first established, or when the company has just entered a new region or new field, most of them will choose an agent. business marketing model. This can save the time of enterprise development and growth to the maximum extent and seize market share.

Various conference marketing (investment conferences) in modern society basically belong to the agency marketing model. This model is especially suitable for new and small businesses.

2. Dealer (distributor) marketing model.

In industries with fierce market competition, or companies with relatively strong comprehensive strength, they will often choose the dealer marketing model, which is an evolution of the agent marketing model. Because the company has grown and grown, and at the same time the fierce market competition has caused the company's profit margin to be greatly compressed, in order to better develop the market, the company will inevitably choose the marketing policy of "eliminating agents and focusing on supporting dealers".

This marketing model is more suitable for those companies that are relatively mature and have strong comprehensive strength.

3. Direct operation model.

For enterprises that adopt this marketing model, their main performance comes from their own operations, rather than relying on channel partners such as agents and distributors.

For example: most insurance and direct selling companies adopt the direct sales model; in addition, there are some companies that do their own marketing and promotion through door-to-door visits or street sweeping. , their marketing model is a direct operation model.

The direct operation model is very effective in certain industries and certain regions.

Traditional marketing models are widely used in various fields; especially product sales with large amounts rely more on traditional marketing models. Because of the large amount of product sales, customers are generally very cautious and will not pay in advance without seeing the manufacturer's employees.

Take the simplest example: a customer wants to buy a house. Before the customer meets the real estate agent and the owner of the house, the customer will not pay the purchase price - because a house is less It can range from hundreds of thousands to millions or tens of millions. Customers will definitely not foolishly believe in "online marketing" or "telephone marketing"!

Therefore, any product with a large amount of money will Sales cannot be separated from the traditional marketing model!

Disadvantages of the traditional marketing model

1. The basic idea of ??the traditional marketing model is market orientation.

Under the traditional marketing model, the company first conducts market research to determine the target market and marketing strategy combination, and then concentrates the company's available resources to meet the needs of customers as much as possible. Customer satisfaction. But it ignores the impact of customer immaturity and limited corporate resources on marketing. Customers sometimes just have an idea and want the manufacturer to provide a solution to the problem. The acceleration of market changes and the increase in product types require manufacturers to integrate multiple resources and seek a multi-win marketing model, so as to meet the diverse needs of customers. Therefore, establishing open marketing with the goal of realizing user value is a realistic choice for enterprises.

2. The cost of traditional marketing model to meet the market’s personalized needs is too high.

Traditional marketing places special emphasis on selecting the right target market, trying to obtain as much sales revenue as possible with limited market network construction costs. However, it has encountered great challenges in marketing practice.

The traditional market is limited by geographical conditions and transportation, and it requires a lot of costs to build an extensive market network. One of the important uses of funds raised by many listed companies in our country is to achieve large-scale expansion of market networks, which is evident from the huge cost. Under normal circumstances, the key for companies to reduce average costs is to increase sales, and the inevitable choice for companies to increase sales is differentiated marketing. However, differentiated marketing leads to an increase in operating costs. In the modern market, the trend of product diversification and personalized demand continues to strengthen. The traditional production and manufacturing model is very costly to provide personalized products for each customer, so it rejects many customers' demand for personalized products.

3. The traditional marketing model takes a long time and is slow to meet market demand.

Modern market competition is a competition of time and speed. The traditional concept is that the development and sustainable profitability of an enterprise are constrained by market development and manufacturing capabilities. In the era of knowledge economy, the development and sustained profitability of enterprises are mainly restricted by the time and speed of meeting market demand, that is, the time and speed of identifying customer needs and market opportunities and converting them into product and service portfolios. The traditional marketing process is to first develop a concept product, then manufacture a sample, then trial-produce the product, and finally market the product. Therefore, meeting market demand takes a long time and is slow. What are the traditional marketing methods of enterprises?

There are three traditional marketing methods: agent marketing model, dealer (distributor) marketing model, and direct sales model. Traditional marketing is a type of transactional marketing that emphasizes providing as many products and services to as many customers as possible.

1. Agency marketing model.

Corporate marketing mainly relies on the agent team. The company recruits regional agents or exclusive agents in various regions, and then uses these agents to develop downline sales, distribution, and retail teams; the company only needs to be responsible for counterpart liaison. Agents do not need to be involved in other tasks.

The agent marketing model is commonly used in all walks of life, especially when a company is first established, or when the company has just entered a new region or new field, most of them will choose the agent marketing model. This can save the time of enterprise development and growth to the maximum extent and seize market share.

Various conference marketing (investment conferences) in modern society basically belong to the agency marketing model. This model is especially suitable for new and small businesses.

2. Dealer (distributor) marketing model.

In industries with fierce market competition, or companies with relatively strong comprehensive strength, they will often choose the dealer marketing model, which is an evolution of the agent marketing model. Because the company has grown and grown, and at the same time the fierce market competition has caused the company's profit margin to be greatly compressed, in order to better develop the market, the company will inevitably choose the marketing policy of "eliminating agents and focusing on supporting dealers".

This marketing model is more suitable for those companies that are relatively mature and have strong comprehensive strength.

3. Direct operation model.

For enterprises that adopt this marketing model, their main performance comes from their own operations, rather than relying on channel partners such as agents and dealers.

For example: most insurance and direct selling companies adopt the direct sales model; in addition, there are some companies that do their own marketing and promotion through door-to-door visits or street sweeping. , their marketing model is a direct operation model.

The direct operation model is very effective in certain industries and certain regions.

Disadvantages of the traditional marketing model:

1. The basic idea of ??the traditional marketing model is market orientation.

2. The cost of traditional marketing model to meet the market’s personalized needs is too high.

3. The traditional marketing model takes a long time and is slow to meet market demand.

Therefore, with the development of the times, companies should be more cautious when choosing marketing models. Only by combining emerging marketing models such as advertising and new media marketing can they achieve better results.

1. Banner ads, pop-up ads VS hard advertisements in TV newspapers

Banner ads, banner ads and pop-up ads on portal websites and industry websites are similar to those on TV and newspapers Hard advertising breaks.

TV hard advertisements must have ingenious concepts and creativity, or be able to highlight product selling points, be able to impress target customers in a short period of time, and leave room for imagination and aftertaste.

2. Blog marketing, forum marketing VS embedded soft advertisements in TV newspapers Products and brands are similar to soft-text advertisements in newspapers and talk shows on TV. Wang Shi was invited to do a TV talk show. While everyone admired Wang Shi's unique vision and experience, Wang Shi also invisibly did a brand communication for Vanke.

3. Search engines VS channels

With communication with customers, you can even gain their favor and trust, but it still cannot promote purchasing behavior. Because there is another convenience in marketing 4C. Just like when we go to Beijing Road in Guangzhou, we can see stores of various brands. Beijing Road provides a convenience for buying clothing. When we go to Parknshop, we can see a dazzling array of goods. For daily consumer goods, PARKnSHOP provides the convenience of purchasing daily necessities.

4. Enterprise website VS terminal store

An enterprise's product website is similar to a terminal store. When users log in to your website, it is similar to entering your store.

In terminal stores, many people may just look at the door or walk around in a circle before leaving. This is somewhat similar to how many users just go to the homepage of a website, stay for a few seconds and then leave. For store and website operators, they are all studying how to improve the conversion rate of customers so that they become final purchasing customers. For stores, exquisite decoration of the store, exquisite furnishings and displays of products, comfortable temperature and air, and warm and non-interfering service are the keys to improving customer conversion rates. What are the marketing methods?

Service marketing, experience marketing, knowledge marketing, emotional marketing, educational marketing, differentiated marketing, direct selling, Internet marketing, etc.

Mainly include email marketing, SMS marketing, telephone marketing, etc. Among these many marketing methods, email marketing is the main marketing method chosen by many companies because email marketing has the advantages of low cost and high effectiveness. And precise email marketing can achieve better email promotion effects and bring better performance to the company.

To do a good job in email marketing, you need to pay attention to:

Invalid email address filtering, which will help improve the accuracy of email addresses

Accurate data statistics, this It can accurately classify customer groups and improve the promotion effect

Clear email subject to attract customers' attention immediately

Periodic transmission to form a certain pattern for push Convertlab What is the difference between marketing lab and traditional marketing methods?

Convertlab Marketing Laboratory! Utilize the characteristics of multi-touch points, fragmentation, mobile scenarios, and socialization to collect information, analyze real-time data through funnels, and adopt different marketing strategies based on different points of interest to effectively promote marketing work. What are the marketing methods for website marketing?

1. Personalized marketing mainly includes customizing the information content you are interested in, choosing your favorite web design form, and setting the method and time of receiving information according to your needs.

2. Membership marketing has been proven to be an effective marketing tool for e-commerce websites, covering almost all industries.

3. Online stores are built on e-commerce platforms provided by third parties and are operated by merchants themselves. In addition to its basic function of selling products directly through the Internet, it is also an effective online marketing tool.

4. Online video marketing, customers only need to log in to the company's website online to see live TV showing the company's products and corporate image.

5. Forum marketing is the simplest way to use forums, an online communication platform, to release information about the company's products and services through text, pictures, videos, etc., so as to make target customers more profound. Understand the company's products and services.

What are the methods of full-network marketing?

Most of the whole-network marketing is done online.

Online channels include:

Search engine marketing ( This is divided into free SEO optimization and paid SEM bidding promotion)

Email marketing EDM

Blog marketing

Forum promotion

Display Advertising (including online alliances, DSP, portal advertising, etc.)

Social marketing (including Weibo, WeChat, Momo, etc.)

Website navigation, (expensive local tycoon marketing Method)

Instant messaging, (mainly QQ marketing)

Website cooperation (can be traffic exchange, or channel cooperation, etc.)

Emerging App promotion There are also multiple channels (such as App store ASO optimization, Android market cooperation, points wall, etc.)

Emerging mobile marketing channels include Toutiao, self-media, Xiaomi advertising platform, etc.

Also Some are offline channels

Newspapers & magazines

Outdoor advertising

Radio and television

Event marketing

Outdoor flyers

SMS & MMS (can also be counted as online marketing)

Exhibition marketing

Traditional advertising forms are more brand-oriented, while online channels are more focused on information It's trackable, so it's more of an effect type. If necessary, you can consult Tengge Information. Their company is located in Shenzhen and specializes in network-wide marketing and promotion.