What are the steps for Taobao to operate from scratch?

The operation of e-commerce from scratch has the following steps:

1, learn Taobao rules.

To learn to operate, it takes more time to read the rules of Taobao completely, just like entering a shopping mall to open a shop. First of all, we must understand the rules of this shopping mall.

2. Learn industry analysis and analyze the degree of market competition.

Positioning the market is from the perspective of product selection. An excellent operator should have his own opinions on product selection, rather than blindly following the public and following others' advice.

The core of Taobao is to choose products. A good product will meet the data requirements of Taobao ranking, such as click-through rate, collection rate, conversion rate and so on. The most important concept of product selection is "unpopular segmentation", learn to find unpopular and find market segmentation. Many times, mass market is a large-scale low-cost and low-profit; Being a market segment will be characterized by high price and high gross profit. After selecting a good product, it is necessary to judge whether the product can be made, that is, the ability of industry analysis.

3. Learn and improve.

At present, most shops mainly use natural search and paid drainage (through train, drilling exhibition, etc. ) and WeChat, and some stores also use external drainage. When most e-commerce companies are recruiting, the promotion skills of candidates are a very important assessment standard. Natural search is also needed.

Natural search is mainly to optimize the title, select the appropriate keywords and plan the page. For example, words can be selected and screened according to the data analysis of business personnel, Taobao drop-down box, backstage and the words searched by buyers.

Search drainage must be the highest traffic in the conversion part, because this traffic is the most needed traffic in customers' minds, so the weight of search traffic must account for the main traffic source of the store, and don't rely too much on paid drainage. In addition, every operator must understand the basic principle and promotion mode of through train.

4. Learn data analysis.

Data is a direct indicator of the store. An operator must learn to analyze the data if he wants to see the problem from the data. Taobao can capture a lot of data, in addition to business consultants, through trains and other common tools, as well as competitors' data, industry data, own store data (such as store activity sales data, store operation data) and so on. To judge so much data, it is necessary to analyze the data and draw conclusions based on the data.

But many people may just look at the data. Just looking at the data does not mean that you can master data analysis. Looking at data is only the first step to master data analysis, and more importantly, the thinking logic behind you. Data analysis is only the verification of thinking judgment, and it is more valuable to master thinking order and thinking logic.

5. Understand and use the necessary software for Taobao operation.

Everyone must understand that choosing software according to their own needs can greatly improve work efficiency. Almost all software is purchased in the service market. The most commonly used: business consultants, billing software, coupons or packages, Taobao Wangpu or wireless video, wireless treasure chest tools, SMS tools, customer operation platforms, customer service and so on.