What should a website designer have?

Web design is a new marginal industry, which came into being after the emergence of the network. Web pages, such as facades, small personal homepages, large companies, large government departments and international organizations, all use web pages as their facades on the Internet. When you click on a website, the first thing you see is the interface design of the page, such as the introduction of content, the placement of buttons, the combination of words, the application of colors, the guidance of use and so on. These all belong to the category of web design and belong to the work of web designers.

As a web designer, you must first have aesthetic ability, and web design is equivalent to graphic design. Web designers can apply the aesthetic viewpoint in graphic design to it (the difference is that the production of dynamic web pages is an extension of aesthetic methods, which is impossible for graphic design), so the aesthetic viewpoint in graphic design is very practical in web design. Such as contrast, balance, repetition, proportion, approximation, gradual change, rhythmic beauty, rhythmic beauty and so on. , as well as the lightness and liveliness of color matching, can be displayed on the web page, reflecting the designer's superb aesthetic ability. Therefore, as a web designer, if you want to make your web pages beautiful, you can't do it without aesthetic ability. This requires designers to accumulate a lot in peacetime, analyze the source of beauty on the basis of careful observation, and flexibly show this understood beauty in their works. Only in this way can our aesthetic ability reach a certain height. Moreover, we often see that the basic geometric shapes used in some web pages are complex and colorful, which makes people dizzying. It really feels like "flowers are getting more and more charming", but what have we got? The enjoyment of beauty? Of course not. Are you interested in getting more information? First of all, I hate it. Why would I be interested? This is a typical failure, and the blind pursuit of conspicuous and attractive is counterproductive. Of course, it doesn't mean that the page is good-looking, and a page with aesthetic feeling will definitely make people interested, which is also based on certain good content. Without content, it can't attract people. Only the interface design of web pages should be based on the premise of beautiful layout, and there are rules to follow, which is also the responsibility of web designers.

Should the quality of web designers be all technical? Have you found that the advertisements for recruitment are all like this: xx web designers are required, and those who are proficient in Photoshop, Corldraw, frontpage, Dreamweaver, firewall, Flash, CSS, HTML, ASP and SQL are preferred. Is this all a web designer has? This is a kind of practice that only pursues technology and ignores beauty, which will inevitably produce a number of shoddy web pages. Just like a large number of cold electronic products brought by industrial production, people are particularly eager for the manual age. We can also see the shadow from the failure of web page making, that is, some pages are full of dynamics and interaction, but the colors and layout of the pages are arbitrary and messy. This will not lead to a good result. It has also been pointed out that the slow network speed is caused by web designers. I think it is reasonable, but it should be said that it is caused by some unqualified web designers. A good web designer should make rational use of technology, find a combination point, and make beautiful and practical web pages without affecting the appearance or trying to do so. Become an excellent web designer.

Don't you need technology? Of course, it is necessary, and it is quite important, which is based on the beauty (at least standardization) of the page. Many times it is the other way around. This is not putting the cart before the horse. What is this? In this case, as a web designer, how to master this technology?

With the continuous upgrading of software industry, especially drawing application software and web design software, it is more and more convenient to use. For example, the original web pages are all text editing, so it is very difficult to locate pictures, and it is often necessary to turn over the table. In many cases, adding tables and inserting tables require skilled application of tables. And it is still difficult to achieve the goal, and sometimes you have to change some of your goals. This sometimes affects the whole body. What about now? After Dreamweaver and Frontpage2000 appeared, advanced Dhtml technology was adopted to solve this problem easily in the form of layers and positioning functions. Therefore, as a good designer, we should always pay attention to the new development of software, adapt to new functions and increase work efficiency (of course, this requires us to master the necessary software knowledge in order to easily master the use of newly upgraded software). Many designers only pay attention to the use of web design and production software, while ignoring some internal technical knowledge. This is no good, for example, you don't have the knowledge of ASP technology, the web designer is not perfect, you can't make some good interaction and query systems, and there are some databases and your own HTML, DHTML, javascript and CSS technologies. So we can know what it is and why. Otherwise, it just makes people feel defective, and it brings people not imperfect beauty, but regret.

As a qualified web designer, certain cultural literacy is indispensable, such as literary literacy. Have you seen one beautiful and emotional copy after another? At the same time, have you seen some articles full of typos and blunt words? Good copywriting can not only make people have endless memories of your webpage, but also add some artistic features to your own webpage. Having such qualities can often be reflected in one's own webpage, which can make the audience realize, for example, the likes and dislikes of webpage content and the proper choice of words and sentences. On the contrary, people can see his defects from the webpage made by a designer who lacks literary literacy. Of course, cultural quality includes not only literary accomplishment, but also music and painting. Only when you have a certain accomplishment in these aspects can you make your web page reach a certain level and let people appreciate the good web page making.

Since the network is the product of modern society, it is closely combined with the development of society, and every move of society can be reflected in it. Don't people pay special attention to the network economy? Therefore, as a person engaged in web design, we can't ignore the changes of social current affairs. We should be aware of and care about storms, family affairs and state affairs, so that we can have an enterprising heart, cope with all kinds of changes, and let the sports point of view go deep into the production of web pages, so that the web pages made in this way can make netizens feel cordial and the achievements can be recognized by people. This is a great success. If he works in this successful experience forever, he can be regarded as a success among successes. Just like popular colors! If you are a person who has been paying attention to color development and know what colors people like very much now, it is easy to make people feel intimate by applying some of them to their related web pages. There is also often surfing the Internet to see how others do it, so that we can constantly absorb some good experiences and put an end to some common mistakes. You can also learn about the development of web pages and keep up with this rhythm.

The above is a superficial view. For this emerging frontier discipline, every one of us who is engaged in web page production should keep in mind that "there is no end to exploration and no end to learning" and always be a conscientious person in life. Only in this way can our works be full of vitality. The style of web designer

Network is a brand-new stage, on which even an ordinary member of society has the opportunity to show his talents. Under such conditions, what should designers do? That is to say, as a designer, under the network environment, how to meet people's needs with his own design, how to keep his own style and make himself a real trend advocate.

The dictionary definition of the word style is "bearing, style; A popular art form in a certain period. " The style of a web designer is to establish his own unique design form and style on the basis of web design by using his own means, including aesthetic quality, ability to apply software and keen perception of life. Starting from this concept, designers should have their own style. Today, when the network is so developed, the web pages are varied and strange, but the status of a designer has not been improved, which leads to the style of today's web designers not being truly reflected, and the design of web pages is also low-level. At the same time, due to mutual "reference", the layout of web pages has basically become a convention. The direct consequence of this is that web pages, as a new media, should be aimed at facilitating people's use, but there are many unsatisfactory places, and these unsatisfactory places have been left intact, some of which are functional, such as buttons or navigation settings, and some of which form a conventional button arrangement mode, which is inconvenient. Similarly, the application of some color specifications or other elements limits the role of designers, resulting in such a rigid model. So in this new era, there is an urgent need for designers with their own style to make some better and more convenient web pages.

Although the status quo of web pages tends to devour designers' personality, this era is also an era of pursuing formal innovation and development. An era of brave confrontation with traditional forces and formalism. Every designer with ideals and ambitions has reason to develop his abilities and open up a new world under such circumstances. So what should a web designer do to highlight his own style? First of all, his style should not deviate too far from people's reality, that is, people are used to the layout of web pages. Although this situation may be improved through long-term efforts, in the current situation, if you blindly seek your own style, you will be seriously divorced from users. When you make a web page, you should first consider the use of network users. If your own web page is very different from the existing habits in many ways, then users who are used to surfing the Internet will find it inconvenient to use, which is very necessary. The same is true in aesthetics. At present, people can't accept the arrangement or color form of pictures completely different from the public on the web page at once. It may be a very beautiful page in the designer's own view, or a very good page in graphic design appreciation, but it is difficult for users to accept it. This requires designers to take habits into account when designing, and add some of their own things when different habits are common or universal, so as to make users more convenient in function. For example, you can handle the page in a more concise way, get rid of some complicated things, or use your own unique way to constrain the application elements on your web page, divide it with thin lines, distinguish your different columns with color blocks, and prompt some operations with sounds ... This will gradually form your own style of handling the page, which can be applied to different website designs, so the style is refined! This also reflects that if you want to form your own style, you must reflect your own style step by step and not be too far away from people's reality. Of course, due to their own habits, self-cultivation and other factors, the way this style is embodied is quite different. For example, some designers like modernist style, like its simplicity, practicality and rigorous pursuit of function. However, some people like to pursue visual freshness and pleasure, so what is reflected in web design is a decorative pop style, which is the so-called Art Nouveau style. Of course, style is often not reflected in a simple way, and sometimes it is combined in many ways.

Gunter Lamborghini, a world-famous German advertising design master, once said, "A designer's works remain at the same level and style, and that is death". So is graphic design, and so is web design. In your job as a web designer, you must be exposed to many different web designs. In this process, it is valuable for designers to form and maintain their own style, but in order to achieve greater results, they must win a transcendence and seek a breakthrough on the basis of their most familiar style. This is even more valuable. According to Maslow's hierarchy of needs theory, this should be the highest form of five levels, that is, self-realization. Being able to establish your own style can only be regarded as the satisfaction of a lower level of needs. Of course, it is not an easy task to achieve a breakthrough in their own design style, which requires designers to have the spirit of continuous pioneering and enterprising, constantly improve themselves in their own design practice, and constantly enrich themselves, and cannot lock themselves in a certain aspect. We must constantly try different artistic styles in order to find a breakthrough in our own style changes, learn more traditional and modern design methods and absorb some advantages. Reflected in their own practical applications, it will be easier to break through their own design style, but also make themselves more handy in this regard. Of course, it is also necessary to practice the functions of specific web pages. For example, in the practice of transforming some web page elements, you can easily get the effects of these changes through your own communication with them, and then feed them back into your own design.

It's sad that a web designer doesn't have his own style, because then he can only wander at a low level forever, or just pick up people's wisdom. Never put your own things into web design, and you can't get good results. Only by summing up experience in constant exploration and practice, improving ourselves and establishing our own unique design concept can we form our own style and open up a new world of web design. At the same time, we should constantly try some different styles and seek breakthroughs while forming our own style. Only by constantly trying, because only by constantly enriching yourself, can we have a chance to win the success of this attempt. Only by practicing consciously and often can you reach a new realm of your own design!