Why does the British government want a woman as a spokesman for the White House?

There are only two requirements for the British government to recruit spokespersons, one is women, and the other is more fans. So I guess it's because British Prime Minister Johnson has made such a great determination to hire a female spokesperson in order to dispel the impression that he hates women. In addition, only 1/4 of Johnson's cabinet ministers are women, and the proportion of women is too small. In order to balance, only one female spokesperson can be hired.

Just two or three days ago, British Prime Minister Johnson posted an advertisement for a woman to be the spokesperson of the press conference, so many people said that the British government was imitating the White House in recruiting spokespersons. Because this position is newly added, and the position is very similar to that of the White House Press Secretary, if a spokesman can be found as scheduled, he will be employed in June this year at 5438+ 10, which is also the British government's 1 press conference, and it is a reform without being photographed.

People who get this position will communicate with millions of people on behalf of the government and the Prime Minister every day, and speak on behalf of the Prime Minister, mainly on radio channels and social media. They will not directly face the media or hold press conferences, which will affect public opinion to a great extent, so they need a woman to shape their image, preferably with many fans and some influence. Moreover, the spokesman will become the most trusted adviser among the members of the Prime Minister's high-level team in the future, and will also serve as a communication summary with Johnson.

I think the reason why I suddenly added such a post and put the selected speaker on the radio channel may be because the ratings of the daily news bulletin in Chinatown in England soared during the epidemic. Therefore, Johnson hopes to continue to attract the attention of the masses by increasing such positions and recruiting an influential female spokesperson.

So they expressed their expectation for the candidate, hoping that she has rich broadcasting experience and must be confident. After all, she represents the image of the government in front of millions of viewers, preferably a media operator, because only in this way can she have experience and know how to guide public opinion with appropriate words and deeds, preferably a well-known figure with a certain number of fans on social media. Once her application is successful, the spokesperson will become Tang Lin StreetNo. 10. Although the annual income of 900,000 RMB is not attractive to those media stars, the real attraction is that you will enter the central group of the government and have the opportunity to communicate directly with the Prime Minister. You can learn a lot from the government and accumulate certain contacts and resources, which is what many media dream of.