How about Blue Valley Home? Kitchen and household goods giants

Blue Valley Home is a well-known smart home brand in China, the most famous of which is its cabinets. This need not be introduced. Blue valley home, brand positioning, what is the future development direction? Let's take a look at the information about Blue Valley Home first.

Brief introduction of blue valley home

Guangzhou Gu Lan Home Technology Co., Ltd. settled in Panyu Energy-saving Science and Technology Park, the "Smart Silicon Valley" in the south of China, which is a high-tech achievement incubation base facing the whole world. * * * Together with Guangzhou Branch of China Academy of Sciences, Tsinghua Guangdong Postdoctoral Workstation, Fortune 500 Enterprises and Global CEO Club, it has become an "emerging productivity" enterprise that has attracted much attention from the government.

Blue Valley China Headquarters: A detached villa located at No.4 Tianan Headquarters Base of Energy Conservation Science Park.

Blue Valley R&D Center: Located in Tianan Science and Technology Innovation Building, Energy Conservation Science Park.

Blue Valley Manufacturing Base: It is located in the animation technology support base of Panyu District Government in Guangzhou.

Blue Valley 4S flagship store: located in Jisheng Weibang International Building Materials Museum, CBD business circle of Wanbo Center, Panyu District, Guangzhou.

Blue Valley initiated the concept of smart kitchen, completely subverted the traditional cabinet industry and became a well-known brand of smart kitchen in China.

In 2006, Blue Valley put forward the concept of smart cabinets and popularized it. In the same year,165438+10.2, Blue Valley Smart Kitchen Store was officially popularized in Jisheng Weibang International Building Materials Museum, a well-known home building materials store in Guangzhou, subverting peers with a new experience mode of panoramic opening. At the same time, Blue Valley Smart Kitchen China Headquarters and Blue Valley Laboratory have settled in Tianan Innovation and Technology Building, Panyu Energy-saving Science and Technology Park in South China, sharing resources with Guangzhou Branch of Chinese Academy of Sciences and Tsinghua Postdoctoral Workstation.

Brand positioning of Blue Valley: The registered trademark of Blue Valley covers 24 industries such as furniture, electrical appliances, building materials and kitchen department stores, and is committed to providing the best integrated solution for the future family life center-"kitchen, dining room and living room".

German registered trademark: LO SUNG means "first-class design" in German, which represents the "user-centered" Frankfurt kitchen design in Blue Valley and is an epoch-making symbol of the modern kitchen revolution in Europe and even the world.

China registered trademark: Blue Valley. Blue, in the Bible, means the primitive light of the universe and the light of wisdom; The valley, taken from the Tao Te Ching, is a place of peace of mind. Blue Valley stands for "technology changes the kitchen", making the kitchen a healthy and safe place and a source of happiness.

LOGO registered trademark: LOGO design represents the blue valley core value concept of "technology, fashion and intelligence".

Gu Lan home furnishing Lenovo

High-end brand genes: brands that are easy to spread and can talk.

In China stock market, the exciting term is "blue chip"; In China business circles, the frontier topic is "blue ocean strategy"; In the high-tech field, the holy land is "Silicon Valley"; In the internet search, the intimate contact is "Google".

Blue Valley is cutting-edge? Is the point? Is that the key word? Still a hot topic? "Blue Valley" is more associated and familiar.

Blue Valley's logo pays equal attention to "technology" and "fashion". No matter how you touch it, you can't feel and associate it without novel eyes, only then can you have the meaning of "goodwill" and "love".

Only when a brand is easy to spread and can speak, can it have explosive power, competitiveness, discrimination and memory, and can it become the gene of a high-end brand of smart kitchen.