Haidilao VS Starbucks: Whose employees are happier?

"For enterprises, the same is true. What do employees in happy enterprises have in common? And what practical enlightenment will this bring to the establishment of happy enterprises? 1. Haidilao VS Starbucks whose employees are happier? I stumbled across a very interesting blog post-"Haidilao VS Starbucks whose employees are happier?" "Haidilao and Starbucks, one is a hot pot restaurant with low consumption and the other is a coffee shop with high consumption. One belongs to "China" and belongs to the East; One belongs to "beauty" and the other belongs to the west. The author makes an interesting comparison between these two seemingly unrelated catering enterprises, and even compares them in essence. First, choose standards and principles. The principle of Haidilao is honesty, kindness, filial piety and diligence, but Starbucks values enthusiasm and professionalism. Second, the position of candidates. Most employees working in Haidilao are from rural areas, while Starbucks prefers young people living in big cities around its stores. Third, wages. The salary of Haidilao is on the high side in the industry, while that of Starbucks is higher than that of other companies in the same industry, and a part of the profits will be returned to employees every year. Fourth, the promotion system. Haidilao advocates fairness. All managers of Haidilao, whether you graduate from graduate school or junior high school, should start from the grassroots level and the waiter, without exception. In Starbucks, there will be retail management training (RMT) for people with relevant work experience. Generally speaking, the promotion time from the grassroots to the store manager is basically 1-2 years. If the store manager performs well, he can be a regional manager in about 2-4 years and manage 6-8 stores. From these points, we can clearly compare the differences in employment between the two catering enterprises: Haidilao allows new employees to have no professional knowledge, which means it allows employees to have more opportunities to make mistakes. Starbucks, on the other hand, requires employees to conform to their own corporate temperament and have basic language communication skills, so the mistakes allowed by employees are much lower. So, if you are a child from the countryside, maybe you can find happiness in Haidilao, and if you are a child from a middle-class family, I believe Starbucks will be more suitable for you. So it's really hard to decide who is happier. Of course, this is not the focus of this article. Although there are some differences in employment, selection and salary between the two catering enterprises, they have achieved remarkable results. Therefore, the more important question that the article wants to study is what is the reason for their success. Interestingly, the success of these two seemingly unrelated enterprises depends on the same thing, that is, their marketing concept-people-oriented service concept. The people here are not customers of God as we usually think, but employees. Both companies believe that in order to provide good services to customers, their employees should be happy first, because only good employees can provide good services to customers and only happy employees can drive customers' happiness. Putting the idea into action is to share the benefits of the enterprise with employees, make employees work harder through the incentive system, and bring more benefits to themselves at the same time, so as to achieve a win-win situation. Second, "people-oriented"-the essence of a happy enterprise "people-oriented" slogan is not strange to anyone, but when it comes to the implementation of the slogan spirit, I am afraid many people will be silent. In the modern economic life in which efficiency is paramount and in the market operation activities in pursuit of profit-seeking economy, "money-oriented" is probably still the first element pursued by enterprises and entrepreneurs. But will an enterprise that only advocates "money first" be a happy enterprise? Mr. Lu Junqing, President of the World Outstanding Chinese Business Association, gave a clear negative answer in his latest masterpiece Happy Enterprise is the Best Enterprise, revealing the secret of happy enterprise. He said, "What is the essence of a happy enterprise? I think this is a' people-oriented' corporate culture. " Speaking of reasons, Mr. Lu believes that this should start from the fundamental purpose of construction enterprises. Broadly speaking, the purpose of an enterprise is to bring happiness to all mankind; In a narrow sense, the purpose of an enterprise is to bring happiness to employees. Whether you are a shareholder, a manager or an employee, the difference between them is only the division of labor and the position, but the ultimate goal of pursuing happiness is always the same. And enterprises are people, and no one will stop them. As Kōnosuke Matsushita, the Japanese "God of Management", said, the biggest asset of an enterprise is people. Therefore, if an enterprise only aims at making profits and making money, such an enterprise will not last long. A happy enterprise, all its activities should be centered on human happiness, that is, "people-oriented". Enterprises are made up of people, everything in enterprises is for people, and the development of enterprises is also for the development of people. This is the starting point that we can't forget no matter how far we go. The reason why Starbucks, which is not much different from Haidilao at the core, ushered in a decline in high-speed growth is because it could not resist the temptation of pursuing high-speed growth, abandoned the core culture of "people-oriented" and abruptly turned Starbucks into McDonald's and KFC selling coffee. Attitude towards employees-This is the biggest difference between a money-oriented enterprise and a people-oriented enterprise. In the former's eyes, employees are just profit-seeking tools, an element of production and a thing. In the latter's eyes, employees are people, people who create corporate wealth, rather than a consumable in production factors. Therefore, Haidilao deserves our respect. Third, happiness should be given to happy enterprises in time, and happy enterprises should adhere to the "people-oriented" enterprise and be able to meet the growing happiness needs of employees. So how do we do this? The author puts forward a very important point: happiness should not be painted cakes to satisfy hunger, but should be given in time, that is, when employees make achievements or contributions, they should be rewarded immediately, even if it is only a small reward. Make an inappropriate metaphor. When describing the love between men and women, Zhang Xiaoxian once said: "A promise is not fulfilled when it is most needed, that is to say, it is meaningless to sell it and fulfill it later. "In fact, treating employees is the same. He is not praised when he makes achievements, when he is most excited or when he is eager for affirmation. Then, even if you give him a big reward afterwards, he has lost his original mood. There is an advertisement saying that "life is like a trip, you don't have to care about the destination, you care about the scenery along the way and the mood of watching the scenery." The same is true for employees. They will pay attention to the results and hope that they can achieve results, get rich bonuses and enviable honors, but they will also pay attention to the process and hope to be affirmed and satisfied in the happy process. There is a company in America that specializes in producing high-tech products. In the early stage of enterprise development, the problem of technical improvement has been puzzling the president. One night, while the president of the company was thinking hard, a scientist reported the design scheme of the product to the president. After listening to this, the president felt that his idea was really extraordinary and wanted to give him a reward immediately. After rummaging in the drawer for a long time, he finally took out something and handed it to the scientist and said, "this is for you!" "This prize is a banana. The scientist was very surprised, but it was the only prize that the president could find at that time, so the scientist was very moved by it, because it showed that his achievements were recognized by the president. In this story, the wisest thing for the president is that he knows that the reward will be more generous afterwards, but nothing is more important for employees than getting the president's approval and praise in person. Therefore, Ma Yun's "refueling for the process and paying for the result" sounds so comfortable. Happiness is not in the past, not in the future, but in the present ",so" please give employees happiness now ". In fact, few entrepreneurs know this cloud. In most cases, entrepreneurs will only focus on the goal of seeking happiness for employees, while ignoring the process of seeking happiness for employees. Therefore, even if it is an incentive, if it can be realized after a long time, there will be no integrity. "Happiness is not to paint cakes for employees to satisfy their hunger, nor to make employees look to plum blossoms to quench their thirst, nor is it an empty talk in the mouth of enterprises-consumers, but to let employees really get it in their work, in their communication with consumers, and in their personal spiritual life and material life." Every entrepreneur should learn from Zhang Ruimin, president of Haier Group. For example, there will be a year-end wrap-up meeting this afternoon, so he will definitely give out bonuses at noon, because only in this way will the afternoon meeting be effective. Tasiram, the poet of See and Don't See? Many understandings of love are: love is selfless, and loving others and everything is the eternal love in the world. Applied to enterprise construction, the great love of enterprises is to love employees, and the ultimate goal of enterprises is to maximize the happiness of employees. Only such enterprises are truly happy enterprises and long-lived enterprises. I hope there will be more "sea fishing" in the future, and I hope to see the situation that "human beings can't stop sea fishing" appear constantly.