Eichitoo's brand profile

Ai Shitu, English name Eichitoo, was founded on 20 10. Is a fashion and leisure style in one, design, procurement and sales of clothing brand enterprises. Eichitoo women's overall style is fashionable and simple, and it adheres to high-quality craftsmanship. Rich color matching, high-quality fabric selection, simple and neat patterns and super high cost performance show Eichitoo's elegant taste and win the favor of modern women.

Starting from 20 13, Eichitoo has developed a brand-new women's clothing business, and its products are divided into three series: urban life, urban office and urban fashion. As a national chain brand, Eichitoo attracts consumers and gets a large number of loyal fans by constantly introducing new membership system and creative design.

When choosing spokespersons, Eichitoo values their temperament that is compatible with the brand. After Ariel Lin, winner of the 20 14 Taiwan Golden Horse Award, was hired as the brand spokesperson? [ 1]? From 20 16, Claudia, the goddess of beauty, became the new spokesperson.

Up to now, the company has always adhered to the principle of "golden location, diamond shop", opening specialty stores in suitable street locations and flagship stores in shopping malls that meet brand positioning to facilitate consumers to shop. In order to ensure the unity of image, store decoration, personnel recruitment and training, store operation and other aspects are directly managed by Eichitoo Headquarters, and this standard is also the cornerstone of Eichitoo's success.

Brand Positioning: Fashion Women's Wear

Women in Eichitoo are pursuers and sharers of a better life. They love themselves, care about others, firmly believe that life should be wonderful, and strive to make every day the most wonderful.

Women in Eichitoo are the beautiful scenery of this city. They combine the optimism of pursuing a better life with the beauty of fashion and strive to make every day the most beautiful.

Love yourself, love fashion and love life. This is EICHITOO, who loves rabbits.

Design concept: let design return to the origin of life

From the show to the street, from the workplace dress to daily leisure, Eichitoo always believes that fashion design should serve women who wear it. They need to wear neat, simple and more urban clothes to work, or casual and more feminine clothes on weekends. They also need fashionable high-street clothes to change their image. Their life scenes are the stage for designers to show their creativity.

Eichitoo combines exquisite style with fashionable design to help wearers fully display their self-confidence and elegant charm.

Refer to Baidu Encyclopedia: Eichitoo