I'm going to write my graduation thesis ~ The topic "Innovative marketing strategies to improve corporate visibility" Please help me figure out how to write it ~ Thank you ~

I don't know whether you wrote an undergraduate thesis or a graduate thesis.

There are several points to pay attention to in undergraduate thesis.

1, the topic should be located accurately, not too vague or too big. The title of your thesis seems too broad. Suggest narrowing it down. The method of narrowing down can start with the type of enterprise. It is suggested to choose a familiar field, such as manufacturing, IT and high technology. . .

2. The scope of marketing strategy is too wide. There are many marketing strategies. You can narrow the topic down to a certain range.

It is best not to give a purely theoretical explanation. It is best to have typical cases and provide some data. If you have the ability, you can design a questionnaire. It is suggested that analytic hierarchy process be used to determine the factors affecting the visibility of enterprises. Quantitative is more convincing than qualitative.

The above are some small experiences when I wrote my graduation thesis.

PS: In the campus network, you can make more use of the network resources on the campus network, such as Wanfang Database, China Journal Network, VIP, etc.