What is the positioning of bd and what it does (tell you what BD is for short)

To know what position bd manager is, we must first know what bd means:

The full name of bd is Business Development, which is generally translated as business development. So bd manager is also a business development manager.

Business development means:

According to the company's development, formulate and implement cross-industry development plans, establish smooth cooperation channels with upstream and parallel partners, communicate with relevant governments, associations and other institutions, seek support and strive for resources.

Bd manager, in the practice of enterprises, usually refers to two different positions.

0 1

The department manager in charge of managing the whole business development department.

The first type of business development manager is the literal meaning that we usually associate with this position:

This is a manager-level management position, responsible for the management of the business development department.

The main responsibilities of this bd manager are:

According to the decomposition of the company's overall strategic objectives, formulate the annual work objectives of the business development department and further decompose the objectives;

Formulate the specific annual, quarterly and monthly work plan of the department to ensure the realization of the annual target of the department;

Carry out a series of management actions such as performance follow-up, evaluation, encouragement and team culture construction for the business development team to ensure that the team maintains a high work passion and team morale;

Recruitment, retention, training and training of team members to cultivate and retain talents;

Guide competent subordinates to do grass-roots management well, and realize the sustained and healthy development of the performance and talents of the whole business development department.

This bd manager is the literal meaning of bd manager.

However, in the practice of enterprises, this kind of work is rare.

If you go to the recruitment website to search for the position of bd manager, most of the positions that appear are actually another kind of bd manager.

02

Business promotion personnel responsible for business development

Business development needs to deal with potential customers, suppliers and government departments from all walks of life. In order to make the titles of business promotion personnel look better and it is more convenient to carry out business outside, usually in the company, these people will be given higher titles, such as business development manager and bd manager.

Just like you are in the beauty salon industry, any hair stylist is the starting point for directing.

In order to make customers have a better experience, and to make sales staff and customer service staff work more smoothly, sales managers and customer service staff are usually named as sales managers, customer service managers, and even sales directors and customer service directors.

This kind of bd manager is actually the person who carries out business development and promotion, and it is also the bd manager we see the most on various recruitment websites and apps. His main duties include:

According to the company's main business needs and business development plans, conduct targeted contact and expansion with target merchants and partners to promote business cooperation intentions;

Negotiate with interested units or individuals on cooperation methods, sharing and other related matters, and finally complete the signing of the agreement;

For the partners who have confirmed cooperation, mobilize the internal resources of the company, provide follow-up services according to the agreement, and urge the other party to fulfill the obligations stipulated in the agreement, and * * * try to make the whole cooperation achieve a win-win situation.