Self-examination report on new media operations

#report# Introduction A self-examination report is a self-examination report style in which a unit or department examines problems existing in the execution of a certain job within a certain period of time. The following is a self-examination report on new media operations compiled by None. Welcome to read it!

1. Self-examination report on new media operation work

Looking back on the days along the way, the bits and pieces that our new media center has experienced, and the youthful sweat of the new media matchmakers, I have many emotions in my heart. I still remember the three words that a friend said at the campaign meeting: "can't bear to leave, can't leave, can't let go". Indeed, these three words can't be the theme of this work summary report.

1. Reluctant to part with each other

The xx new matchmakers are reluctant to part with each other. This year we have grown from xx individuals in two working groups on Weibo and WeChat to xx individuals in five departments today. The center's organizational structure was established and adjusted through step-by-step exploration, as well as the work content and division of labor of the five departments, and the arrangement of personnel. Back then, xx people crowded into Huaqing's office to vote and allocate personnel to various departments. At the regular ministerial meeting, everyone couldn't argue about the division of labor between the operations department and the creative department. Issues such as determining topics and push content on WeChat operation push have always been the main discussion issues in regular meetings, and it is also a solution that has not been found every time it is discussed and revised. Many times, everyone is red-faced and even though they have suffered. The grievances were even greater. After I went back, I quietly wiped away my tears and then continued to endure with strength.

In this way, the original new matchmaker led the new friends who joined at the end of XX and devoted themselves to the construction and development of the new media center with full enthusiasm. Thanks to the joint efforts of ***, our new media center now has a clear division of labor, clear and efficient work ideas, a high degree of teamwork, a high level of professionalism, and strong collective cohesion.

In addition, the results of everyone’s hard work can be seen from the data changes on Weibo and WeChat. This year, the number of our WeChat fans has doubled, and the number of readers has also shown a rapid growth trend. The number of Weibo fans has increased by nearly xx people, and the number of interactions has also increased a lot. Behind the digital changes lies the blood and tears of our new generation of media.

2. Inseparable

The xxth session of new matchmakers will participate in the development of new media. Today’s new media cannot be separated from everyone here. The construction of the center's organizational structure, departmental division of labor, personnel determination, etc. lay the foundation for the development of new media's work; center team building, recruiting new members, organizing training, and carrying out internal activities of the center, etc., lay the foundation for the successful development of new media's work and the successful holding of activities. Provide a solid guarantee; the Youth League propaganda work and the development of various forms of online and offline activities will help improve the business level of new media, enhance professional publicity capabilities, improve the propaganda work of the Youth League Committee, lead the thoughts of Huayuan youth, and spread the positive energy of youth. Provide the driving force.

The New Media Center has carried out various forms of large-scale online and offline activities ***xx times around the practice of socialist core values, strengthening the Youth League Committee’s ideological guidance to xx youth and conveying the positive energy of youth, including Undertake x times of xx publicity work, undertake xx brand activities and publicity including social practice, science and technology, talent school alumni association, etc., organize xx work promotion activities including Relevant special reports and praise were conducted.

The development of new media would not be possible without the joint efforts of all the xx new media people, the mutual support of every partner of the big publicity, and the leaders of the school league committee , the support of teachers and colleagues.

3. Can’t let go

We are about to let go of our responsibilities, but we can’t let go of our love and concern for new media. The xx new matchmakers have created the history of new media with optimism and passion, and the continuation of history will be completed by you. We are also clearly aware that the internal and external environment of our new media propaganda work is still severe, and the gap between the new media propaganda of other university youth league committees still exists.

The new xx new media leadership team needs to give full play to your ingenuity, continue to lead new media people to explore the development path of new media, and pass on the positive energy of youth to xx young teachers and students. The responsibility and mission will be passed on from us to you. The optimism and passion of the New Media Center will continue, and the history of the New Media Center will be continued by you.

To all members of the xx New Media Center, yesterday’s gloom and glory are in the past. We believe that under the leadership of the new xx Presidium, the xx University Network New Media Center will reach a higher level. Let us bless New Media for a brighter and better tomorrow.

2. Self-examination report on new media operation work

Most people in the media industry will be very frustrated when writing summaries. 20xx is basically regarded as a year of great decline for the media. . The media newcomers who were thriving the year before were suddenly laid off or swallowed up by new media. Those who go out to find money with a plan have already knowingly changed "readers" to "users", and all "media" are automatically changed to "community" or "platform".

But at the other end of the biological chain, the so-called new media are not very optimistic. They are also faced with a summary that is difficult to write. After receiving investment, apart from the different speeds of spending money, few have made convincing new media products; there is no sign of new profit models; there is no complete closed loop; in a word, there is nothing but burning money. Other methods. Obviously, this is not a situation that investors want to see, let alone a healthy model.

Some time ago, starting from the WeChat public accounts of self-media, it almost became fashionable to apologize due to copyright issues. Apology becomes promotion, becomes a gesture, becomes a means of holding others accountable, becomes a way of demonstrating moral superiority. However, most of the content of self-media official accounts is "extra-legal tolerance", so at a certain abnormal moment, apology can also become a kind of productivity.

The copyright issue trivializes this matter. On the surface, no matter whether it is new or old media, everyone still cares about producing content. The difference is that some content is printed and typed, and some content is sent to mobile phones or xxx, and then the two sides copy it back and forth, and then argue. So some media people began to comfort themselves: It’s okay, no matter new media or old media, as long as it is media, it still needs content, and our value is still there.

First of all, the information transmission and opinion expression represented by the media are no longer scarce resources. I have led, and to some extent deposed, the authority of "journalism professionalism" that has been shaken by the way information is disseminated. In addition, the emergence of xx and WeChat’s “moments advertising space” is a content production method that has never been seen in the past. To a certain extent, this is also the reason why new media can sell for a lot of money.

However, if this is the case, it is difficult to imagine that this is a revolution in the media industry caused by technology, or a technological change that revolutionizes the media revolution. The entire media industry will not be shocked and disillusioned. Bamboo slips, paper, printing press, mobile phone reader. The extent of these changes to reading is different. Today, it may have been a change in the way of reading before, but now, it is more a change in reading itself.

Reading in the traditional sense has gradually evolved into a new meaning: passing time. White-collar workers in the subway hold their mobile phones to "read" and switch interfaces with them to play a mobile game. His state does not require any transition in between. You cannot turn a blind eye to something like this and rationalize that as long as reading continues, our value will remain.

What has the Internet brought to us? It is still unclear until now. Surprise and disillusionment have been appearing alternately, even two sides of the same coin. But at least when writing a summary, we can think about it for a moment, what is new/old media, and what has become of media after the arrival of the Internet?

A writer who likes xx said: The media used to be information and It is a provider of opinions, but now its role is more like literature, which requires you to read it patiently.

In the past, the time and mood we spent reading newspapers on the subway and in cafes are now occupied and replaced by mobile phones. We use mobile phones to check Moments and log into the Weibo client. You are not alone there, you are in a lively place. These are noisy, noisy, virtual communities that were previously experienced when everyone chatted about news and exchanged views and ideas.

In the past, this function was brought to us by book-based reading. As for the fate of books and where will the publishing industry go in the Internet age? That is another sad story.

One of the more open-minded words I have heard is: Even if all traditional media dies, someone should stay until the end, whether as a burial person or a gravekeeper.

3. Self-examination report on new media operation work

For the past month, new media has broadcast live broadcast of many important activities of the college through the official Weibo platform. The main ones are as follows: the graphic broadcast of current affairs at the xx Autumn Sports Games and Aerobics Competition; the shooting and publicity of the joint exhibition of xx calligraphy and painting works; the publicity and release of the comprehensive job fair of xx for college students; the publicity of the dormitory dress-up contest of the xx Art and Media Branch; through these activities During the live broadcast, department members became familiar with the release process of new media and how to solve problems under some special conditions. Weibo is the main work point of new media, and it is necessary to publish the Sina Weibo of the college student union and the Youth League Central Committee. For this month, Weibo has been updating, and of course it has encountered many difficulties and setbacks.

The Student Union Weibo mainly publishes live broadcasts of campus life, news, activities, examinations, and current affairs. The main existing problems include: quality problems with writing and event photos during event live broadcasts; only one person updates Weibo, and the frequency of updates cannot be guaranteed; and writing issues for event programs. The quality of the photos of the event was not high because the members were not skilled in using the camera, resulting in blurry photos and insufficient light. As a result, the quality of the photos on Weibo was not high; the Weibo updates were not timely enough, and the platform was not fully utilized, so we failed to truly understand this. Advantages of the platform: Weibo's content and sections are too rigid and not deep enough to serve teachers and students well; it does not fully realize the role that Weibo should play.

Tuan xx Sina Weibo mainly publishes campus news, follow-up activities, group dynamics and other content. The main existing problems are: new content issues, because the League Central Committee’s Weibo mainly publishes updates about the League Central Committee, so it must be updated by the League Central News Department; there are too many wrong words and wrong sentences in the section content that each person is responsible for . This is an oversight on the part of the staff. We should look for problems within ourselves and ensure that we do not make the same mistake. We must carefully review every sentence and word to avoid the same low-level mistakes.

To summarize the above issues, in order to have a good platform to provide services to everyone, we should pay attention to these issues next month and strive to make Weibo better and serve teachers and students.

New media has a great responsibility, whether it is Weibo or other platforms. Therefore, we must maintain undying enthusiasm and work harder and make more progress in the future work. Now that you know your own shortcomings, you must correct your mistakes, improve work efficiency, and enhance your own quality in future work. In the next work, you need to be closer to college students, serve classmates, and serve students in both form and content. Contacting classmates, getting to know classmates, mobilizing classmates, and guiding classmates, all our members will take serving classmates as their own responsibility, work conscientiously, and actively cooperate with the school to carry out various tasks.

4. Self-examination report on new media operation work

Under the correct leadership of the school youth league committee, the new media publicity work of xx College has successfully completed various set tasks. Actively explore new publicity positions and achieve new breakthroughs in the new media field. The new media work of our college mainly includes: the training and construction of the new media team; the construction and use of the xx platform; the construction and promotion of the three major platforms of Weibo, WeChat and public xx; the promotion and promotion of the "League Study xx" and the school league committee platform Response etc.

1. Team training

The new media platform is a new front for the college to keep pace with the times and the interests and characteristics of students to carry out ideological education and public opinion guidance.

In the past academic year, we have continued to explore and summarize, and gradually formed an elite new media working team led by xx from the college and led by eight members of the student union of the college. Our college has formed a policy to update the password of the college's new media platform within the first month of each semester. The college teachers will take the lead in training the college's online promoters, and then the college's online promoters will train the class online promoters. The online promoters will be trained every Wednesday. A series of work training mechanisms that hold regular meetings to discuss weekly work plans.

After a series of training and construction, although the online publicity team of our college only accounts for xx of the number of students, it has high operational efficiency, execution and confidentiality capabilities. They shoulder the responsibility of the college Manage the four major platforms including xx, contact the new media platform controllers of each class, and organize new media platform training and other work.

2. Construction and use of the xx platform

Our college officially introduced and used the xx platform for college students in June 20xx. After hard work and promotion, the college has Among the xx students, xx students have registered to use the xx platform, realizing the registration and use of xx students from freshman to junior year. In addition, xx youth league organizations have registered to use it, forming various clubs and registrations for each class from freshman to junior year. The college expressed a good atmosphere of collective response from various league organizations. In less than a year, our college has launched a total of xx activities on the xx platform, of which xx were completed.

In terms of use, our school gives full play to the advantages of the xx platform, which facilitates statistics of extracurricular practice credits and the number of participants in activities, so that xx engineering training, student union and community activities, and student summer social practice can be launched on the xx platform And*** share event photos and press releases. The promotion and use of the xx platform has effectively expanded the influence of college activities and mobilized students' enthusiasm for participating in activities.

3. New media work

The college currently has three new media platforms: Tencent Weibo, Public WeChat, and Public xx. Tencent Weibo was registered in 20xx, Public WeChat was registered in March 20xx, and Public xx was registered in March 20xx. In terms of new media promotion in the college, the new media working team has formulated policies and measures to promote activities with new media and increase new media attention through activities.

IV. Platform sign-in

Weibo, WeChat, and the public xx initiate online voting. Later in the award ceremony, the xx platform will sign in and draw lucky viewers on WeChat and Weibo. In the end, the number of followers on the WeChat platform increased from xx people on x month x to xx people on x month x, an increase of xx; the public xx platform increased from xx people to xx, an increase of xx; the public xx Weibo platform increased from xx people to xx People, increase xx.

The number of followers of xx Weibo in x month of 20xx was xx, and it rose to xx people by x month x day of 20xx, with an increase of xx. Listening to the official Weibo of xx provinces, schools and colleges, in 20xx -In 20xx, xx pieces of information were originally created and forwarded, allowing students to have something to read every day. Among them, information about provincial and school league organizations was forwarded xx times, which effectively expanded the influence of provincial school league organizations among students.

At present, the WeChat platform relies on its powerful information push function and clear-introduction pages to develop rapidly and has the potential to counterattack Weibo and Tieba. The new media team of our college successfully registered the WeChat public platform on x month x, 20xx. Drawing on the WeChat management experience of the xx University Student Union, we formulated a picture-based WeChat platform for our college that fits the professional characteristics of our college and improves the cultural taste of students. , a high-quality content push route that provides guidance for students on their employment and postgraduate entrance exams. In less than half a year, the young WeChat platform has become deeply rooted in the hearts of the people.

5. Self-examination report on new media operation work

It has been more than three months since the beginning of the semester, and the work of the semester is coming to an end. Looking back on the past days, I feel that we have been busy, worked hard, paid, gained, and were happy. Although we encountered many difficulties and setbacks during the work, we overcame them one by one and achieved certain results, which were recognized by the majority of classmates. This is our success.

In the past three months, the work of the New Media Center has made great achievements: at the beginning of the school year, we further improved the construction of a team of online propagandists and clarified the responsibilities and duties of each online propagandist. obligation; then in October we held the first plenary meeting of network propagandists. The main content of the meeting was to determine the candidates for the general leaders of each college, while solving the students' daily PU usage problems, and further strengthening each network promotion The next step is to launch the Jiangsu Youth Club software of our school’s network propagandist. Through the efforts of all the staff of the New Media Center, the opening ratio of our school’s Jiangsu Youth Club ranks among the best among all universities in the province; and finally it is 12. On the first public memorial day in Nanjing on March 13, every online propagandist did their duty, worked hard to forward and comment on relevant information, and spread the positive energy of loving the motherland and remembering history. Through our efforts, the New Media Center’s influence on the school’s publicity work is gradually expanding.

Although we have made some achievements, the existing problems cannot be ignored. (1) From the management point of view: a lot of work is not issued in time enough, so that the collection of documents is rushed; the contact with the work of each college is not close enough, and the existing problems are not fed back in time; the relevant technical operations are not enough Proficient, which resulted in the following colleges not knowing how to solve them after they appeared; there were not enough staff, so many tasks were lagging behind. (2) From the perspective of each college: the work assigned below is not timely enough and the work is delayed; the documents submitted are not in the format; the assignment of the work is not clear enough. (3) From the perspective of the entire team of propagandists: the job responsibilities of each propagandist are not very clear, and there are situations where they are not serious about their work and are not responsible.

Only by paying enough attention to existing problems and taking effective measures to solve them can future work be smooth. First of all, we will further strengthen the study of the relevant work responsibilities of online propagandists, not only at the leadership level, but we will involve every online propagandist in each college. The understanding of the work of online propagandists will be further enhanced. Secondly, we will expand the team of online propagandists and try to find some students with strong sense of responsibility to inject fresh blood into the team of online propagandists. Finally, we must appropriately strengthen communication and contact with the following colleges, report any problems in a timely manner, and solve any problems in a timely manner to ensure the smooth and effective development of future work.

For the work in the next semester, we plan to carry out the following aspects. The first point is to further strengthen the construction of the team of online propagandists. Not only the leadership should expand the recruitment, but also the teams of the various colleges below should be expanded to recruit those with a strong sense of responsibility and who are serious and responsible for their work. The second point is to expand the usage proportion and efficiency of PU and Jiangsu Youth Club, and further publicize related usage methods so that its software can better serve our daily life and study. The third point is to improve relevant mechanisms and make new media an indispensable group in school student organizations.

Although I am very busy and feel that I have very little rest time, what cannot be erased is the existence of harvest. In the future work, I believe that through the excellent cooperation of all parties, continuous reform and coordination, our work will become smoother and smoother, truly enabling the organization to achieve smooth operation, efficient completion, and team harmony. Of course, I know that there are still problems and deficiencies in my work. In the future, I will sum up the lessons of failure, make up for the deficiencies, constantly improve myself, and make the due contribution I can to the student union.

Many ideas are still very immature, please criticize and correct me.