What's the crisis on the Great Barrier Reef?

The global media spent half a year recruiting island protectors for the Great Barrier Reef, and 30,000 people around the world conducted "sea elections". The Queensland Tourism Bureau of Australia is so "exciting" that the meaning of drunkenness is not "recruiting people". After several months of selection, 34-year-old British man Sausor stood out from 34,000 job seekers around the world and became the final winner, but the biggest winner was the Queensland Tourism Bureau, the main organizer of this recruitment activity. With a low cost of $65,438+$7,000, they achieved a global publicity effect worth $65,438 +0. 1 billion, and successfully conducted a value-added tourism marketing. In recent months, the recruitment event in the Great Barrier Reef has occupied an important position in Chinese and foreign newspapers and TV news, which is as famous as "the best job in the world". Moreover, because several job seekers from China entered the final interview, our media also rushed to report this matter and made a lot of free advertisements on the Great Barrier Reef.

This "best job in the world" recruitment activity itself will become one of the most successful tourism promotion cases in the world because of its novel creativity and eyeball effect, and will be compiled into future tourism marketing textbooks. Affected by the global financial crisis, the number of tourists in the Great Barrier Reef, an Australian tourist resort, has decreased. However, by recruiting island protectors around the world, the Great Barrier Reef, a tourism brand, suddenly became popular, and its sensational effect and value have obviously exceeded $6,543,800 (the salary of the best job in the world). At a time when the current wave of layoffs is sweeping, Queensland Tourism Bureau posted the recruitment information of "diving in the blue ocean to feed fish, living in a luxury villa with sea view, and earning a high monthly salary". "The hourly wage is equivalent to more than $65,438+0,400" and "Working 65,438+0.2 hours per month". These explosive news of "more money and less work, sleeping until you wake up naturally" has attracted the attention of people all over the world, leading the global media to be led by the nose from beginning to end. It is particularly worth mentioning that the network has played an important role in this recruitment activity. Without the internet, this recruitment would never be so crazy. While lamenting being fooled, we have to be impressed by Australia's superb tourism promotion level and achieve the best publicity effect with the least money.