New Ou Peng Group: The Mystery of Real Controllers

Editor's note them, low-key, mysterious and well-off; They are tenacious and distinctive, deeply rooted in one side and do not pursue listing. Leju Finance launched a series of "hidden real estate enterprises" to explore the story of their underwater iceberg. In this issue, we focus on the New Ou Peng Group, starting from the bottom series 35.

Planning: Chen Haibao

Coordinator: Wang Caixia Wang Jingbin.

Author: carefree

Six days ago, the conference hall of Chongqing Hotel in Beijing was much more lively than usual. The sixth meeting of the fourth Council of Beijing Chongqing Enterprise Chamber of Commerce was held here. At the meeting, more than 60 representatives from the leaders of the Chamber of Commerce, member units and Chongqing Municipal Government raised their hands unanimously and voted unanimously to elect New Ou Peng Group as the executive president unit of the 4th Beijing Chongqing Enterprise Chamber of Commerce.

New Ou Peng Group is a local enterprise in Chongqing and has always adhered to the development model of "education+real estate".

It owns two major businesses, education and real estate. Official website, New Ou Peng Group, introduced that New Ou Peng Real Estate Group has been among the top real estate enterprises in China 100 for seven consecutive years, and its comprehensive strength ranks among the top 50 real estate enterprises in China.

However, the new Ou Peng is very low-key, and even if the headquarters is relocated, he rarely talks. In June 5438+this year 10, New Ou Peng quietly moved the group headquarters to Beijing.

In the field of real estate, New Ou Peng has been unknown. Until 20 14, a collective job-hopping storm of senior executives of real estate enterprises in Chongqing made New Ou Peng famous. The new Ou Peng group reached the peak of public opinion for the first time!

However, the later development was not smooth, and most of the real estate star managers who jumped ship left one after another. In the field of real estate, New Ou Peng is far less famous in the field of education.

The low-key silence of New Ou Peng always makes people forget its existence. What the hell is it doing?

The dream of a big education city

20 14 New Ou Peng Real Estate Group launched the national development strategy of "based on the west, exploring North China and advancing into the Central Plains".

201in April, 2006, New Ou Peng launched the "33 1 strategy", and quickly laid out the core product "New Ou Peng Education City" in domestic key cities and overseas markets.

At present, new Ou Peng has entered 1 1 cities such as Chongqing, Chengdu, Xi and Jinan, with an annual development volume of over 2 million square meters. As of June this year, the land reserve of New Ou Peng Group is about 8,000 mu.

In Chongqing, Peng Xinou took the lead in developing and constructing two new education cities in Ou Peng. Among them, the first New Ou Peng Education is located in Jiangbei Kou, the financial core area of Chongqing, covering an area of about 325 mu. This has become the product and brand benchmark of "New Ou Peng Education City". Another new Ou Peng Education City is located in Banan District Vocational College, which is jointly built with Banan District Government and covers an area of about 102 mu.

However, the layout of new Ou Peng in domestic cities is not smooth sailing. When I first entered Chengdu and won the title of "Land King", I encountered a storm of retreat and lost 298 million yuan.

While exploring the domestic market, New Ou Peng has also accelerated the layout of overseas markets, targeting North America, Australia and Europe. At present, companies have been established in Romania, Los Angeles and other cities, and more than 10 projects have been successfully won.

On June 19 this year, the project of "Los Angeles International Education Camp" in Milan, USA broke ground.

After six years of strategic layout, New Ou Peng has formed the core products of "one city, one town, one port": New Ou Peng Education City, New Ou Peng Education Town and New Ou Peng International Talent Port. Moreover, the new Ou Peng has clearly defined the development logic with education as the main body and real estate and finance as the two wings.

From "Ou Peng" to "New Ou Peng"

The development concept of "Education Plus" in New Ou Peng can be traced back to the founder Zhou Yongyong and the predecessor of New Ou Peng, Ou Peng Company.

1993, a heat wave of all people doing business has been set off all over the country. Chongqing University and Hong Kong Xunhui Development Co., Ltd. invested 6.5438+0.8 million yuan and 6.5438+0.2 million yuan respectively to jointly establish Ou Peng Computer Software Company.

In July of the same year, the company began to transfer to real estate development and engineering construction, and changed its name to Chongqing Ou Peng Property Development Co., Ltd. ... this is the first time that it has the property of real estate. Subsequently, Ou Peng Property Development Co., Ltd. and other enterprises jointly established Ou Peng Science and Technology. On 20 10, Ou Peng Property was renamed as Chongqing New Ou Peng Real Estate (Group) Co., Ltd., completing the privatization transformation.

In 2002, the national school-run enterprises ushered in a wave of depression, and Ou Peng enterprises came to the fate node of restructuring.

Zhou Yongyong, then only 30 years old, saw this great opportunity.

Zhou Yongyong and his wife founded Ji Construction Co., Ltd. in their hometown of Bachuan Town, Tongliang County, and acquired 80% of the shares of Ou Peng Science and Technology for 1 1.2 million yuan. Zhou Yongyong officially became the chairman of Ou Peng Science and Technology.

Along the way, Oupeng's science and technology education industry has developed very smoothly, with the construction of Bachuan Middle School and the opening of Real Estate Vocational Education University. "New Ou Peng" and "Bachuan" are both recognized as "China well-known trademarks".

Until 20 14, Zhou Yongyong had a new development idea and expanded real estate around "education+". At this time, what he needs most is talents in the real estate field.

Zhou Yongyong began to "dig people" around the Chongqing real estate circle and establish a business partner mechanism. Zhang Xueqiao, former deputy general manager of Longhu Chongqing Company, Li Zhanhong, former vice president of Jinke Group, Wei Li, former general manager of Oriental Real Estate, Zhang, former president of Chongqing Huayu Group, Qin Xiaodong, former president of Guanghua Group, and an executive of Country Garden Group, etc., were all brought under the command of Zhou Yongyong and became his right-hand men to explore the real estate market.

The reason why Zhou Yongyong can find so many famous real estate professional managers in Chongqing in just 1 year is mainly due to the business partner mechanism. Behind this is Zhou Yongyong's idea of spending money to gather people and his overall view of the future development of the enterprise. As Li Zhanhong commented: This mechanism is a trend, which is an open trend.

ideal and reality

20 14, star managers gathered, and the new Ou Peng real estate reached the peak of fame.

"Listed in Hong Kong in about 3 years, and ranked among the top 20 real estate enterprises in China in 3-5 years." Li Zhanhong, CEO of New Ou Peng Real Estate, has announced the goals of New Ou Peng Group in the real estate field on different occasions.

A few years later, the wish of new Ou Peng real estate has not been realized. Not only did it not enter the top 20 housing enterprises in China, but it also did not have any listing information, and there were signs of declining performance in successive years.

This made boss Zhou feel the huge gap between ideal and reality for the first time.

A few days ago, Ke Rui Research Center released "TOP200 Sales List of Housing Enterprises in China from June to June in 20 19". The sales amount of new Ou Peng real estate (running water amount) was only 3.22 billion yuan, less than 22% of last year's total, ranking190th. 20 18 annual sales amount149.6 billion yuan, ranking127; 20 17 annual sales1526 million yuan, ranking 100.

Judging from the above data, the performance of new Ou Peng real estate continues to decline, and the ranking is also declining year by year. What happened to New Ou Peng?

In fact, the new Ou Peng's "ambition" is not only in real estate, it has always adhered to the industry-wide ecological chain development model with "education+"as the core.

Over the past 20 years, New Ou Peng has developed into a 10 billion-level comprehensive enterprise group integrating five industries: real estate, education, finance, parks and construction. "Real estate" is just a carrier of new Ou Peng industrial ecology.

Therefore, we can't look at the new Ou Peng with a single standard of looking at a real estate enterprise. I have to admit that it is a special existence. On the whole, the comprehensive strength of new Ou Peng is still rising.

20 19 July, New Ou Peng was selected as one of the top private enterprises in Chongqing 100, ranking 12.

Who is the actual controller?

Because of the establishment of the new Ou Peng "business partner mechanism", Zhou Yongyong, the founder and chairman of the new Ou Peng, gradually retired from the background and rarely stood in front of the stage, becoming a mysterious figure in Chongqing real estate circle.

In the past two years, the personnel changes of New Ou Peng Real Estate Group are also frequent, and they once fell into a state of incomprehension.

On September 2017 13, Zhang Xueqiao, CEO of New Ou Peng Real Estate, took over as the legal representative of New Ou Peng Real Estate.

On May 3rd, this year, Zhang Xueqiao stepped down, and the legal representative of New Ou Peng Real Estate was changed to Ran Maolin, the chairman of Chengdu Company of New Ou Peng Education Industry Group.

At the same time, the ownership structure of New Ou Peng Group and its subsidiaries is also undergoing tremendous changes.

From 20 15 to 20 17, Zhou Yongyong carried out a series of major asset actions in the new Ou Peng system. According to the enterprise survey, on October 9th, 2065438+2005 165438/KLOC-0, all natural person shareholders of Chongqing New Ou Peng Real Estate (Group) Co., Ltd. and Chongqing Zhongou Real Estate Development Co., Ltd. withdrew, and their shares were transferred to Yuan Jianping and Yang. 20 17, Chongqing zhongou real estate development co., ltd was renamed Chongqing zhongou real estate agency co., ltd.

On 201July 17, Zhou Yongyong transferred all the shares of Chongqing Ruiyuan Asset Management Co., Ltd. and Chongqing New Ou Peng Enterprise (Group) Co., Ltd. to Chongqing Zhongou Real Estate Agency Co., Ltd.

At this point, Chongqing CEIBS has become a top holding company, controlling new Ou Peng entities such as Chongqing New Ou Peng Education Investment (Group) Co., Ltd., Chongqing New Ou Peng Real Estate (Group) Co., Ltd., Chongqing New Ou Peng Education Industry Development (Group) Co., Ltd. and Shanghai New Ou Peng Commercial Real Estate (Group) Co., Ltd. respectively by holding Ruiyuan Assets and New Ou Peng Enterprise Group.

Most of the legal representatives of the above companies were changed to Yuan Jianping.

On May 30th, 20 18, Xunhui Development Co., Ltd., the founding shareholder of New Ou Peng Group, withdrew from the shares of New Ou Peng Real Estate Group.

According to the latest public information, the shareholders of Chongqing New Ou Peng Real Estate (Group) Co., Ltd. are Chongqing New Ou Peng Enterprise (Group) Co., Ltd. (holding 60%) and Chongqing Ruiyuan Asset Management Co., Ltd. (holding 40%).

Among them, the largest shareholder of Chongqing New Ou Peng Enterprise (Group) Co., Ltd. is Chongqing Ruiyuan Asset Management Co., Ltd., with a shareholding ratio of 98.06%, while Zhou Yongyong's wife Wang Ping holds only 1.94%.

In addition, Chongqing Zhongou Real Estate Agency Co., Ltd. holds 65,438+000% equity of Chongqing Ruiyuan Asset Management Co., Ltd., while the largest shareholder of Chongqing Zhongou Real Estate Agency Co., Ltd. is Yuan Jianping, accounting for 90%, and Yang holds 65,438+00% equity.

According to the enterprise survey, since July 20 17 18, the biggest controller in new Ou Peng is Yuan Jianping. However, the new chairman of Ou Peng Group is still Zhou Yongyong. Just six days ago, at the sixth Council meeting of the fourth session of Chongqing Enterprise Chamber of Commerce in Beijing, Zhou Yongyong accepted the award of "Executive President Unit" and delivered a speech on behalf of the company as the chairman.

Whether Yuan Jianping holds shares for Boss Zhou is unknown. According to public information, the actual controller of New Ou Peng Group is Zhou Yongyong, but the actual controller in the sense of equity is Yuan Jianping. So, who is the actual controller of the new Ou Peng Group?