The value of rumors

Shandong Yinan shoe factory is facing the crisis of bankruptcy because of its outdated varieties and poor sales, and it is urgent to develop new varieties to revive the shoe factory. Once, the technical section chief of the factory went to Beijing to see the children, and overheard passers-by say that there is a kind of imitation leather plastic sandals on the market, which is cheap and affordable, but it is not easy to buy. After Wu Peilong returned to the factory, he told the factory director Liu Hongming about this "road news", and the factory director attached great importance to it. But what about this kind of imitation leather plastic shoes? He asked around and learned that it was produced by a shoe factory in Jiangxi, and he bought the real sample. It looked really good. This kind of shoes looks like leather and feels like grass. In fact, they are made of plastic. He improved this kind of shoes and put them on the market, and achieved obvious economic benefits.

On another occasion, Liu Hongming was wandering in the street and saw several soldiers coming head on. They wear rubber-soled cloth shoes, which look light, comfortable and full of vitality. Many pedestrians on the roadside are staring at this new type of cloth shoes, showing envious eyes. Some people also whispered, "These shoes are really good, but they are not sold on the market."

Liu Hongming immediately thought that his shoe factory could produce this kind of cloth shoes. It happened that an employee of his shoe factory was transferred from the army shoe factory, so Liu Hongming sent people to the army to learn the technology of viscose soles, and through him began to produce this kind of cloth shoes. Due to the marketable products, the factory turned losses into profits in 1982.

Because the shoes of the army are standardized and unified, it is necessary to tidy up the military capacity, but they lack extensive adaptability to the citizens. Liu Hongming then tracked the products and even sent people to the streets to listen to hearsay extensively to understand people's reaction to this kind of cloth shoes. He made the injection-molded cloth shoes he learned from the army into various styles, which not only prospered the shoe market in this area, but also penetrated into big cities such as Beijing and Tianjin and the vast rural areas of Shanxi and Henan.

The more sales, the more feedback information, and the more opinions people have on "evaluation first, evaluation best". Liu Hongming carefully analyzed these opinions. His conclusion is that the sales of this kind of injection-molded cloth shoes are on the rise in the market, so he made up his mind to set up a special assembly line, which was completed and put into production in only one month, grabbing speed and winning time. When the shoe factories in neighboring areas began to produce injection-molded cloth shoes, Yinan Shoes Factory had been able to produce more than 30 kinds of injection-molded cloth shoes and sold them to 4 provinces 10 cities.