Jinyi Qualifications of Beijing Jinyi Cultural Development Co., Ltd.

Design and R&D strength

Jinyi’s creative R&D team is a strong design team, composed of many senior planners and designers who have achieved outstanding results in many fields. , striving to match and display artistic value, cultural value and collection value in various aspects such as product theme, connotation, appearance, packaging and so on.

At the 4th China Cultural and Creative Industry Annual Summit in 2009, Jinyi's "World Expo Golden Key" won the national award - the 2009 Best Creative Product Award.

Jinyi Culture invested in creating Creative Asia (full name "Asian Urban Cultural Creative Design Alliance") in Jiangyin City in 2010, covering an area of ??about 10,000 square meters, surrounded by living water and breathtaking cultural scenery. Creative Asia aims to be "the most influential urban cultural and creative institution", integrating resources from various Asian city government agencies, creative design companies, universities, as well as professional artists, designers, etc., and is committed to the research and development of urban cultural elements.

The Asian Urban Cultural Creative Design Alliance integrates the resources of governments, enterprises, universities and professional artists and designers, and relies on the Asian Creative Building to establish a perennial institution integrating research, development and commercial operations to conduct in-depth research Each city's cultural elements, design and development of city logos, urban space design, souvenirs, mascots, publications, high-end souvenirs and gifts that are in line with the city's character, promote economic cooperation among Asian cities and help the local creative industrialization development of each city. Promote cultural prosperity and creative industry development in Asian cities.

Production strength

Jinyi integrates the resources of many production companies that have mastered the world's leading precious metal processing technology, and cooperates with Shanghai Mint, Shenyang Mint, Shenzhen Guobao Mint Co., Ltd., Nanjing Mint, Great Wall Refinery, etc. have established long-term strategic cooperative relationships. The products use first-class precious metal coinage technology and top jewelry manufacturing technology to ensure the excellent quality of each product. The above partners all produce within the system.

Jinyi first uses domestic mints as the main producers to ensure quality. At the same time, through the four links of raw material inspection, semi-finished product inspection, finished product incoming inspection and outgoing inspection, it comprehensively Prevent the occurrence of quality problems. All products produced are certified by an identification certificate issued by a state-owned mint or a gold and silver testing certificate issued by the National Jewelry and Jade Testing Center.

Marketing strength

Jinyi has gradually established a marketing network covering more than 100 cities across the country, including the banking system, postal system, more than 70 Jinyi gold stores, covering various Large jewelry retail enterprise stores, large department stores, TV sales, online sales and other channels.

Based on the company's product positioning and adhering to the purpose of benefiting the people, the company implements a low-price price strategy that benefits the people, and develops precious metal products based on investment needs and collection needs, and is committed to satisfying all levels of consumption. investors’ pursuit of investment, collection, and culture.

Jinyi spends more than 100 million yuan on brand and product promotion every year, and has established long-term and stable cooperative relationships with major domestic newspapers, television, radio and mobile media.

Jinyi has promoted the stable development and virtuous cycle of the enterprise with its perfect after-sales service, advanced membership management system and scientific marketing model.

Franchise experience

Jin Yi served as a precious metal franchise distributor for the Beijing Olympic Games. During this period, he focused on inheriting sports culture and carrying forward the Olympic spirit, and developed a number of highly collectible products. and Olympic precious metal products of artistic value. It involves multiple channels such as banking systems, Olympic licensed product store systems, call centers, and specialty stores. It uses DM, radio, TV, outdoor advertising and other publicity methods, creating sales of more than 1 billion. Through the Olympic franchising, we have gained rich and valuable experience in the franchising model, and also comprehensively improved the company's management and operation level.

In August 2008, Jinyi signed a contract with the Guangzhou Asian Games Organizing Committee and officially became the precious metal supplier and licensed manufacturer of the 16th Asian Games. In October 2008, the company established a Guangzhou branch to sound the clarion call for the 2010 Guangzhou Asian Games licensed precious metals market.

Immediately afterwards, the first Asian Games licensed precious metal product "Asian Games Zodiac Gold and Silver Bars" was successfully launched.

Jinyi and the Market Development Department of the Guangzhou Asian Games Organizing Committee held a grand national launch ceremony for Asian Games precious metal products at the Great Hall of the People in Beijing in May 2009. More than 200 precious metal dealers from across the country participated. This event promoted the Guangzhou Asian Games to a great extent.

In March 2009, Jinyi signed a letter of intent for strategic cooperation with China Gold Group Shanghai Gold Company, formulated a product cooperation plan for the Guangzhou Asian Games, and approved Jinyi Gold as a licensed precious metal product as the symbol of the Shanghai World Expo. The operating enterprises have made forward-looking cooperation ideas. At that time, China Gold agreed to use China Gold's brand, national sales channels and China Gold Group's proprietary raw material "99999" high-purity gold to conduct in-depth cooperation with Jinyi Company in market development of Expo products.

In April 2009, China's 2010 Shanghai World Expo Bureau officially announced Beijing Jinyi Cultural Development Co., Ltd. as a Shanghai World Expo franchise enterprise. Cash One has developed nearly 10 Shanghai World Expo precious metal licensed products, which are expected to end by After the Shanghai World Expo is over, our company will develop nearly a hundred products with estimated sales of 2 billion.

Information Management System

Jinyi used the information system of SAP, a world-class ERP supplier, to customize standardized ERP for different sales models such as channels, specialty stores, and personalized customization. At the same time, the operation process and system operation have been integrated. The operation of the software spans multiple departments, achieving real-time reflection of project progress, quality status, sales data, inventory data, cargo operation status, settlement vouchers and other information, providing a basis for decision-making. Through ERP, business departments at all levels optimize the docking process, reduce communication costs, and improve work efficiency.

Logistics distribution system

Jinyi has two floors of 3,000 square meters of warehousing space. It uses advanced warehousing and logistics management systems to realize barcode batches, unique management, intelligent cargo space management, Virtual cargo location management, etc., responds in real time and flexibly, reducing management costs. The next step will be to continue to improve the internal environment of warehousing and the external environment of transportation. Transportation is mainly undertaken by large logistics companies such as EMS, SF Express, and China United Airlines, and long-term cooperation agreements have been signed.