How to promote catering brands

Advertising is an important means of restaurant brand promotion. First of all, restaurants should choose the right media for the target market and increase brand promotion. Product promotion should focus on the word "quality" according to the needs of target consumer groups, such as commercial restaurants with exquisite dishes and high-end services, and should target high-consumption groups; Folk restaurants with fresh style and unique dishes should be oriented to urban returnees; Family-style restaurants with warm environment and thoughtful service should be oriented to the general public, with brand building and image consolidation as the breakthrough point to strengthen the existing impression of products among consumers. Usually, TV, radio, newspapers, light boxes and billboards are used to publicize, or chefs are invited to talk about dishes and customers comment. Do some activities that benefit consumers and make them unforgettable, really enhance the corporate image and promote the improvement of economic benefits. If restaurants really want to "drink good wine", they can't ignore their own characteristics and the size and object of the target market, resulting in "extensive farming and poor harvest"; Second, avoid "crowding a wooden bridge with thousands of troops" and rashly fight price wars; Third, avoid the "advertising myopia" of "forgetting advertisements when you are smart and being busy with advertisements when you are lazy". There is a proverb in American economic circles: "Advertise when the goods are not sold, and advertise when the goods are sold. Many famous foreign catering enterprises not only attach importance to advertising, but also regard annual advertising expenses as the first budget every year, which is worth learning. Secondly, restaurants should expand their popularity, establish brands and strengthen the integration and communication of enterprises. Business is ... business is business. Catering enterprises should treat brand promotion and advertising from a strategic perspective, especially strengthen integrated communication. Using the product life cycle theory and the integration strategy of marketing elements such as product, channel, price and promotion, we can segment the market, position the advertisement according to the restaurant positioning science, and adjust the advertising investment according to the special dishes in different seasons, so as to determine and adjust the advertising objectives and strategies. In addition, we should also pay attention to the measurement of advertising effect, such as advertising arrival, communication frequency, acceptance rate, consumer impression, sales growth, etc., pay attention to the overall planning of advertising activities, and pay attention to the overall effect and long-term effect. In recent years, Chengdu Baguo Buyi Restaurant has successfully planned a series of brand promotion activities, such as the excavation of culture and folk food, and the return of villages in the city. , a catering enterprise specializing in local folk dishes in western Sichuan has established an authentic image of a folk restaurant in the eyes of consumers, and put in a series of advertisements of "Baguo Buyi's weekly dishes" through media advertisements to introduce our special new dishes, which has continuously improved the corporate image and effectively promoted it. This is the success of the establishment of catering brands. Thirdly, behind the brand is culture, and building a corporate brand through the power of culture is an important way for enterprises to continuously enhance their image. The perfect combination of the profound cultural connotation accumulated in China during the five years and the magical cooking of "one dish, one style, all kinds of dishes" can naturally create a unique landscape in which culture is at the dinner table and diet becomes culture. Catering enterprises take Chinese culture as the "main material" and profound diet as the "auxiliary material", and with the help of modern scientific management, they can naturally make a good brand of catering culture.