Quickly improve the competitiveness of the workplace?

In recent years, it is not easy for enterprises to survive. For managers, how to manage enterprises and make them advance steadily in the face of opportunities, challenges and crises? For ordinary workers, how to master management skills to enhance the competitiveness of the workplace? Xiaobei recommended ten "guides" to teach management secrets.

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From "how to manage" to "how to ignore";

Design of enterprise self-operation mechanism "

Author: Tianyu Dai

"Let employees' self-organization, self-management and self-motivation' enterprise self-operation mechanism."

This book focuses on the design points of self-operation mechanism such as profit, subject return, interest embedding and self-operation. The design skills such as activation, optimization and realization of self-running mechanism are expounded. Share the national partnership system, the waiting bonus system, Dai's ring marketing method, Dai's joint marketing method and other self-operated ways of enterprises; And the in-depth analysis of dozens of actual combat cases designed by the author himself. Help enterprise managers master a set of enterprise self-operation mechanism that enables employees to "self-organize, self-manage and self-motivate", and manage enterprises at "zero" cost without assessment, inspection and supervision. This book is not only suitable for business managers at all levels to read, but also can be used as learning materials for business school teachers and students.

02

The Law of Long-term Survival —— How to Realize the Sustainable Development of Enterprises

Author: [Germany] Helmut Coleman/[Germany] Su

"The true meaning of a century-old enterprise crisis."

After 40 years of rapid development, enterprises in China began to think about new development models, especially the COVID-19 epidemic, which made entrepreneurs deeply understand the true meaning of the failure of enterprises in the crisis for a century. In this regard, Germany's "invisible champion" and "century-old enterprise" provide us with experience worth learning. Through their observation and data analysis, the author of this book believes that the longevity of enterprises can be achieved.

Based on this premise, the author's thoughts and discussions include: Why should enterprises advocate long-term orientation? What is the long-term orientation of the enterprise? What are the characteristics of those invisible champion family businesses in Germany? What can we learn from it? A major feature of this book is the face-to-face interview between the author and the heads of German enterprises in the past century.

03

Strategic management: building organizational dynamic capabilities

Author: Chen Jinjiao Hao Editor

"Combine European and American strategic logic, Chinese and foreign strategic art and China's strategic philosophy."

At present, most of the strategic management textbooks are based on the mainstream western strategic management theory, which generally ignores the importance of dynamic ability in the era of change, fails to cover the content of knowledge and innovation, fails to summarize the new competitive advantages in the digital technology era, and completely ignores the strategic ideas and strategic wisdom from the East.

This book combines the traditional theories and cutting-edge ideas of strategic management, and has the characteristics of strategic vision, dynamic ability, knowledge innovation and China traditional culture. , and a high degree of integration of European and American strategic logic, Chinese and foreign strategic art and China's strategic philosophy, strategic thinking and strategic management tools are complete and widely used.

04

New entrepreneur leaders: cultivating leaders who shape social and economic opportunities.

Author: [America] Dana Greenberg/[America] Kate McNay Sweet/[America] H james wilson

Translator: Lin Cao Ming

"Solve the mystery of global entrepreneurial leadership in the 2 1 century."

What makes entrepreneurial leaders different? What is the effective way to train entrepreneurial leaders to succeed? Facing the uncertain environment of entrepreneurship, how should entrepreneurial leaders innovate their cognitive and thinking patterns? This book is written by a team of senior professors from Baisen Business School, which ranks first in global entrepreneurship education, and provides insightful views on the above issues. The three principles of entrepreneurial leadership they put forward-cognitive dual thinking, responsibility and sustainability, self-awareness and social awareness-are the cornerstones to win in the future global competitive environment, providing you with effective passwords and solving the mystery of global entrepreneurial leadership in the 2 1 century!

05

Employee management efficient work manual

Author: Phoenix High-Tech Education

"How to organize and implement scientifically and efficiently."

This book systematically explains the recruitment management, interview management, employment management, employee turnover and training management of enterprise employees. Interview process, interviewer management, interview skills, screening and employment decision are the key to the implementation of recruitment management, which determines the quality and accuracy of recruitment.

This book tells readers how to organize and implement scientifically and efficiently with the cases of current listed companies. On-the-job training, probation training and management, formal examination and interview are the landing links of recruitment management. Good management and organization can make good talents integrate into the enterprise with peace of mind and enter the role quickly. Through resignation management, the human resource management of enterprises can be effectively corrected, and the human resource managers of enterprises can better do the basic work of human resources. This book is suitable for managers, supervisors and staff of human resources departments in colleges and universities, enterprise managers, enterprise trainers, consultants, and teachers and students of human resources related majors to learn to read.

06

Analysis of Classical Cases of Human Resource Management —— Based on Real Cases of Local Enterprises in China

Author: Yan Aimin Editor

"Point out the key points in the case, the limitations of the case operation and the main points of practical application."

This book explains a large number of theoretical problems of human resources into specific cases, and evaluates and analyzes each case. The cases selected in this book are completely from China, taking into account the characteristics of the industry and the characteristics of regional and enterprise ownership, and trying to demonstrate and analyze the main functional modules of human resource management through different types of enterprise cases.

In case editing, on the one hand, this book tries to keep the original appearance of each project, highlighting the characteristics of "full truth"; On the other hand, according to the analysis and dissemination function given to each case, the project materials are selected and cut out as necessary. Each case is analyzed specifically, and the key points in the case, the limitations of case operation and the main points of practical application are pointed out. This book is divided into 8 parts and 35 cases.

07

Global enterprise strategy (third edition)

Author: [America] Mike W. Peng

Translator: Yan Bing

"It contains a lot of cases, thoughts and speeches of managers with strategic vision, as well as interesting short stories."

This book first gives a broad definition of strategy: (1) It not only focuses on how multinational companies enter foreign markets and find local partners, but also includes how enterprises compete with each other and how to formulate strategies to deal with foreign entrants; (2) The strategic issues discussed include large multinational companies and small start-ups, foreign entrants and enterprises, enterprises from developed economies and enterprises from emerging economies (SMEs in emerging markets also need strategies); (3) Covering important management and innovation activities such as corporate governance and corporate social responsibility on a global scale; Wait a minute. This book also contains rich cases, thoughts and remarks of managers with strategic vision, and interesting short stories, which are convenient for students to learn and understand accurately.

08

organizer

Author: [America] William White

Translator: Mou Hong

"Criticize corporate life that stifles individual creativity and suppresses individuality."

Most people in society are organized people, because they spend a lot of time in various organizations in their lives, thus becoming "organizers" without personality. The author describes the enterprise as a self-sufficient and self-developing world supported by a series of complex audit systems and multi-layer structures. In this world, enterprises are regarded as the core. In the past, the ethical standard of measuring success by work-frugality has become outdated and has become an excuse for some senior managers. In the past, the situation that business owners worked hard to succeed has also been replaced by full-time business managers. People gradually believe that organizations and groups can make better decisions than individuals, thus serving society better than enhancing individual creativity. The author thinks that this view is contrary to the facts. By investigating the actual situation of American enterprises in 1950s, he questioned the organizers' personality and values, and criticized the corporate life that stifled individual creativity and suppressed individuality.

09

The road of national brand

Author: Ren Ge

"Looking for the law and core elements of corporate brand growth."

The rise of great powers has made national brands, and national brands have demonstrated the strength of powerful countries. This book makes an in-depth study of nine well-known enterprises such as Huawei, Haier, Gree, Suning and Maotai, comprehensively analyzes the present situation of enterprise brand building from the perspectives of impression, archives, decoding and dreams, deeply studies the relationship between brand growth and consumption upgrading, economic development and national brand growth, looks for the law and core elements of enterprise brand growth, and explores the typical path towards national brands. This book is both academic and practical. On the one hand, it provides reference for China enterprises who are interested in building national brands, on the other hand, it also provides decision-making reference for the government to build national brands.

10

Commercial games

Author: Kong Ying

"Using the idea of game, the strategic strategies of enterprises such as pricing strategy, conflict cooperation and market power are explained in detail."

Contemporary "game" has become a high-frequency word with high frequency, but most people's understanding and use of "game" is still limited to the competitive environment, and even directly regard it as a synonym for competition. In fact, in the modern business environment, too much emphasis on competition will lead people astray. If an entrepreneur always adheres to the belief that "shopping malls are like battlefields", he may miss the opportunity of win-win cooperation with other enterprises. To succeed in the market economy, we must have a deep understanding of competition and cooperation. Business Games explains in detail the strategic strategies of enterprises such as pricing strategy, conflict and cooperation, and market forces. Using the idea of game has high academic and practical value.

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