Logistics company planning plan

#planning# Introduction We have a good planning plan that can make work smoother. Whether it is work or study, the results brought by a good planning plan are definitely different. The following is the logistics company planning plan compiled, welcome to read!

Chapter 1 Logistics Company Planning Plan

1. Company Introduction

Our company is located in Jiangxx City and mainly engages in various businesses related to logistics enterprises, such as : Loading and unloading, packaging, transportation, distribution, etc. Due to its limited strength and the impact of the financial crisis, the company's turnover continues to decline, and its strength and competitiveness are not as good as before. In order to turn losses into profits, the company formulated a marketing plan through market investigation and analysis of the market environment, reintegrated and planned the company's resources, started anew, and strived to occupy a place in the market.

2. Marketing environment analysis

An important sign of the transformation of traditional transportation and warehousing enterprises into third-party logistics enterprises is whether the enterprise can provide integrated logistics services to customers and whether it has the ability to form As for the core customers of the partnership, judging from the current situation, most logistics companies in my country still mainly provide functional logistics services such as transportation and warehousing, and compete in the market by comparing functional service prices. To change this situation, an important aspect is to Go beyond the traditional logistics service model and achieve innovation in service concepts, service content and service methods. First of all, it is necessary to recognize the essential differences between integrated logistics and functional logistics in terms of service nature, service goals and customer relationships, and establish a new service concept; secondly, it is necessary to continuously innovate services based on functional services such as transportation, warehousing, and distribution. content, to realize the extension from basic services to value-added services, from logistics functional services to management services, from physical logistics services to information flow and capital flow services, to provide customers with differentiated and personalized logistics services; at the same time, according to customer needs , combined with the logistics enterprise's own development strategy, we work with customers to find service methods, from short-term transaction services to long-term contract services, from completing customer instructions to implementing collaborative operations, from providing logistics services to carrying out logistics cooperation.

(1) Domestic environment analysis

Although my country’s demand for modern logistics exists, it has not yet reached the level where demand drives industrial development. Many companies are eager to enter the logistics market without fully understanding the demand situation of my country's logistics market. This will inevitably bring huge risks to logistics companies, damage their interests, and is not conducive to the healthy development of China's logistics industry. Although my country's existing logistics services have not yet gotten rid of the traditional settlement method based on transportation fees and warehousing fees, logistics companies should still avoid bargaining with customers on functional service charges when developing integrated logistics projects. It is necessary to start from the shortcomings of the customer's logistics operation and discuss with the customer how to improve it, so that the customer can first realize the benefits that the logistics company's service can bring, and then negotiate a reasonable service price. In fact, as customers grow and develop due to logistics rationalization, the scale of logistics outsourcing will naturally expand accordingly, the depth and breadth of cooperation between the two parties will also increase, and the benefits and economies of scale of logistics services will inevitably increase. This is a win-win partnership.

(2) The current situation, development ideas and goals of logistics in Xuzhou City

1. Current situation

In the xx area, the logistics market has huge potential and great market opportunities. . The rich logistics resources in the jurisdiction have not yet been effectively developed and benefited due to a series of subjective and objective reasons. To this end, we must carefully study, formulate countermeasures, and seize opportunities to achieve the development of the railway logistics industry. 1. Current status of Xuzhou Railway Logistics Industry Xuzhou Railway’s logistics enterprises are developed on the basis of railway diversified business transportation extension service projects. In terms of business nature, they mainly carry out transportation, warehousing, loading and unloading, distribution, agency and other projects. From the perspective of organizational structure, there are generally two models. One is to set up a head office and set up branches at each depot's location for unified management. The other is to set up a trusteeship mode to entrust each depot to manage the branch. From the perspective of business operations, it mainly relies on the monopoly position of the railway and the tight railway transportation resources to provide warehousing, loading and unloading, distribution, agency and other service products.

2. Ideas and goals of Xuzhou logistics development

In view of the current status of xx logistics development, the principle of "overall planning, government guidance, and market operation" should be adhered to, relying on the eastern industrial base and the consumer market, focusing on improving logistics efficiency and reducing social logistics costs, using roads, railways, and waterways as the basis, and using information technology as a means to focus on building logistics concentrated development areas and supporting third-party logistics enterprises, integrating logistics resources, and realizing logistics The socialization, specialization, scale, informatization and integration will build Xuzhou into an important modern logistics center in the east. Develop regional comprehensive logistics bases, professional distribution centers, and bonded logistics centers to form a clearly hierarchical and orderly operating logistics system, cultivate the brand advantages and core competitiveness of Chengdu's logistics industry, and form a large-scale, professional, and integrated modern logistics groups, making the logistics industry one of the supporting industries of Chengdu’s economy. At the same time, we will relax the logistics market access policy, explore new models for the development of logistics in coastal cities, build fast logistics channels connecting international and domestic economically developed areas, start the construction of public logistics information platforms, and improve comprehensive logistics efficiency.

At present, the logistics industry in xx City lacks large-scale, high-starting, modern new logistics distribution centers. It is difficult for general transportation companies and traditional logistics companies to meet the market demand of today's rapid economic development and circulation.

3. The company’s market positioning and goals

With the development of social economy, meeting the personalized needs of logistics customers has become the focus of logistics enterprise marketing. The formulation of corporate marketing strategy must start with customers, so it is necessary to segment the market, select target markets, and determine the company's positioning.

(1) Company positioning

Through the analysis of my country's logistics market and Xuzhou logistics market, the company is positioned to provide integrated logistics services, combining modern logistics on the basis of third-party logistics E-commerce gives full play to the informatization, automation, networking, intelligence, and flexibility characteristics and functions of e-commerce, and integrates functional elements such as procurement, packaging, loading and unloading, transportation, storage and custody, circulation processing, distribution, and logistics information. Logistics enterprise, establish a modern logistics enterprise integrating logistics, business flow, capital flow and information flow.

(2) The company’s goals

The company’s goals are: to further promote the development of modern logistics on the basis of traditional logistics, with the core of improving the level of supply chain management, in order to achieve Taking the integration of logistics resources as the starting point, we introduce information technology, establish an interconnected information network platform, and provide innovative services.

At the same time, through the information exchange platform, the company will provide traditional enterprises with a variety of trade integration opportunities, and greatly reduce the procurement and sales costs of enterprises. Any enterprise with logistics needs can submit service requests through this platform, conduct low-cost marketing through the platform, expand business and market, and realize the integration of online publicity and online marketing with the help of the interactivity of online media. Thus, the market needs can be met to the maximum extent.

IV. Marketing mix strategy

Marketing mix refers to the comprehensive use of various possible marketing strategies and means by an enterprise to form a systematic overall strategy for the target market. Achieve the business objectives of the enterprise and obtain economic benefits. It consists of product strategy, pricing strategy, sales channel strategy and promotion strategy, each strategy has its own independent structure. After the enterprise analyzes the market and selects its target market, it must effectively use its own manpower, material resources, and resources according to the needs of the target market, seek advantages and avoid disadvantages, exploit strengths and eliminate weaknesses, design the enterprise's marketing strategy, and formulate comprehensive marketing plan in order to achieve the company's expected goals.

(1) Product strategy

Product strategy refers to planning and decision-making related to the products an enterprise provides to the market. Products and services are crucial elements in the marketing mix.

1. Add product lines such as procurement, warehousing, and logistics information supply to achieve integrated management.

2. Provide value-added services, such as building high-rise automated warehouses in warehousing services, using tunnel stacking cranes and laser-guided driverless cars to complete logistics tasks, attracting large enterprises and meeting their requirements.

3. Logistics functional services extend to management services.

4. Physical logistics services extend to information flow and capital flow services.

5. We should not only focus on long-distance transportation, but also develop low-value services such as short-distance transportation and door-to-door delivery to attract small businesses.

6. Increase the number of warehouses, cars, etc.; strengthen the training of personnel quality, etc. Through the rational use of such tangible goods, customers can be effectively attracted.

7. Introduce new technologies, design the company’s logistics service projects, and achieve a comprehensive upgrade of logistics services.

(2) Pricing strategy

Price is a very sensitive and difficult-to-control factor in the marketing mix. It is directly related to customer acceptance of logistics services and affects market demand. and corporate profits. The pricing strategy of logistics services plays an important role in the logistics system and the services it provides. Whether the pricing strategy is correct or not will affect the breadth, depth and smoothness of logistics activities.

(3) Distribution channel strategy

Under the conditions of modern market economy, the differences between producers and consumers include location, time, quantity, variety, information, product valuation and ownership, etc. There are differences and contradictions in this regard. Only through certain market distribution channels can the products produced by enterprises be supplied to consumers and users at the right time, place and at the right price, thereby overcoming the differences and contradictions between producers and consumers and satisfying the market. demand and achieve the company's marketing goals.

1. Use direct channels such as advertising, telephone, and TV direct sales, and use the Internet to strengthen online marketing.

2. Find a purchasing agent. Purchasing is a newly established product line for this company, so it is not yet able to provide complete purchasing services, so it is necessary to find a purchasing agent to act as an agent.

3. Establish a long-term cooperation contract with the broker, hand over the business negotiation process to the broker, and concentrate the company's energy on logistics services.

(4) Promotional strategies

The service characteristics of logistics enterprises make their communication and promotion and product promotion have certain differences. Therefore, in order to carry out effective promotion management, logistics service promotion must Follow its unique principles and make careful arrangements and plans. Communication and promotion tools commonly used by logistics companies include personal selling, advertising, marketing promotion, public relations, etc. With the development of information technology and the evolution of service concepts, logistics companies will continue to introduce new strategies and methods for promotion.

1. Strengthen the cultivation of the quality of corporate sales personnel and enhance their sales skills. Salespeople must be familiar with the company's development history, business philosophy, corporate culture, delivery location, company size, business goals, company advantages and future development, etc., to gain the trust and support of customers; salespeople must introduce it to customers in detail Logistics companies' service items, services, service fees, delivery methods, delivery times, delivery locations, payment terms, etc., attract the use of the company's services; salespeople also help companies collect and feedback market information, including customer information, Market supply and demand information and competitor information, thereby enabling enterprises to remain invincible in the competition.

2. If business costs allow, increase advertising expenses. Advertise through audio-visual media such as radio and television broadcasts; deliver advertisements through newspapers, periodicals, magazines, printed matter, etc.; live in permitted street signs, Post advertisements in neon lights and other places; advertise by directly delivering company introductions, product descriptions and other letters through postal services to make the majority of companies aware of our company.

3. Marketing and promotion: Provide price discounts to companies that choose our company's services, give small gifts related to the company, and provide service promotions and display promotions; provide cash to middlemen who cooperate with companies Strategies such as discounts, franchise sales, consignment sales, test sales and joint promotions; launch salesperson competitions, bonus commissions and special sales bonuses for the company's sales personnel to mobilize enthusiasm;

4. Public relations ; Handle the relationship with customers well, solve the after-sales service of products and protect the interests of customers; handle the relationship with middlemen well, and achieve mutual benefit and common development; handle the relationship with the press well, treat each other sincerely, Actively contact and promote interpersonal relationships, understand, respect, and actively cooperate with the work of journalists, and humbly accept criticism from the press; actively participate in charity donations to improve social reputation; handle the relationship with competitors, strengthen cooperation, and promote the development of the logistics industry develop.

5. The company carries out marketing management in other aspects

1. Information sharing: through the construction of information platform, understand the status of goods in various warehouses and suppliers, including inventory levels data, sales volume data, the trend of goods and feedback information from enterprises. It also allows each warehouse to understand each supplier's goods categories, prices and new product launches, and to learn first-hand product information in a timely manner.

2. Establish an independent website for the company to display information about the company's various products and services to customers on the Internet, allowing them to further understand the products and services and increase customers' desire to use the company's services. At the same time, it can also expand the visibility of the company, that is, the advertising effect, thereby expanding the turnover.

3. Through the information network, all information is shared, which increases transparency, allows timely understanding of various information about products, and reduces unnecessary expenses.

4. Use barcode technology, global satellite positioning system (GPS), logistics procurement management and enterprise resource management and other logistics management software based on the information platform, and implement seamless links and effective integration. To fully meet customers' growing information needs.

5. Carry out single product management through the information management platform and inventory management system, and keep abreast of the dynamics of the goods. Such as: the current status of the goods, sales situation, inventory situation and funds (payment) availability, to facilitate effective decision-making.

Part 2 Logistics Company Planning Plan

1. Company Overview

1. Company Name: Starry Sky Logistics Co., Ltd.

2. Type: Limited Liability Company

3. Meaning: Our Logistics Co., Ltd. is a modern comprehensive service-oriented professional third-party logistics company. The company is a professional integrating transportation, warehousing, cargo distribution and logistics plan planning. Logistics company.

2. Business scale and scope

Service will last forever, sincerity runs throughout, and interests will accompany it. As a third-party logistics development platform, we realize that logistics is still an emerging industry and is developing day by day. Our company is also a newly established company. When targeting target customers, we should not cast a wide net, but select a few. An industry with great demand for logistics.

In Hangzhou, industries or fields such as home appliances, clothing, medicine, books, and electronic products have released logistics needs. We must seize this good opportunity and conduct in-depth and detailed research on these target industries. Then provide some professional special services. Service-oriented, being a sincere partner, and pursuing interests along the way are the fundamental goals. Continuously explore and develop.

In today’s society, the basic single transportation mode is no longer the trend of the logistics society, and the logistics services that customers no longer need. If we want to improve market competitiveness and expand market share, we must change the single mode of transportation. The development model should be aligned with an advanced and comprehensive development model and transform to a development model that combines transportation, warehousing and distribution. The same principle applies to night markets in science, technology and management.

3. Human Resources Management

Division of responsibilities of each department:

Financial Center: Formulate management of rental vehicle funds and fund dispatching plans; Preparation and analysis of financial statements, processing of various vouchers; daily turnover statistics and tax declaration and payment; employee salary management and distribution.

Human Resources Department: Designates the human resources plan of the enterprise, responsible for the recruitment and employment of employees, personnel transfer file management, position and organizational design, management and development of human resources, corresponding performance evaluation and salary management , formulate reasonable career plans, legal affairs management, etc. for the long-term development of the company and employees, provide a good talent reserve for the development and growth of the company, and achieve the escort effect.

Electronic distribution center: Carry out distribution center operation process and logistics management, which includes functions such as customization services, cancellation services, exception management, distribution scheduling, route optimization and tracking. Maximize the auxiliary effect of computers, improve work efficiency, reduce circulation costs, enhance data mining capabilities, and provide sufficient information sources for enterprise services, management, and decision-making. (The center supports wireless handheld terminal/barcode operation mode and can be interconnected with the supplier's ERP system and the carrier's transportation system.) Organize and save customer information, maintain customer relationships, accept customer complaints and submit them to the decision-making level after sorting them out.

Planning and Development Center: Designed in accordance with the requirements of advanced, reliable, and long-term development, with the ultimate goal of building a highly modern logistics and transportation network. The purpose is to transform traditional transportation companies with modern logistics information technology, improve their competitiveness, and create new sources of profits for transportation companies. Cooperate with other enterprises horizontally and vertically to expand the business level of the enterprise.

Marketing Department: Conduct market environment analysis, customer research, and designate marketing strategies suitable for the company. Make different marketing plans according to the company's different periods, formulate business goals and supervise their implementation, and make corresponding processing and feedback on product sales and after-sales services.

Warehousing and logistics center: enables refined management of the company's warehouses and realizes management of multi-point warehouses in different places; it can dynamically arrange the storage and shipment of goods, and can carry out the entire process of warehousing operations. Electronic operation; can establish a data interface with the electronic distribution center to enable customers to achieve remote cargo management through the Internet, and can achieve seamless connection with the enterprise's ERP system. Manage the company's vehicle maintenance and container arrangements.

IV. Logistics equipment that needs to be purchased

Logistics distribution centers can purchase logistics equipment in three steps:

Step one: clarify business needs

We often talk about moving from quantitative change to qualitative change. When business demand reaches a certain amount, the business model and required equipment may be completely different. For example, a 1,000-square-meter distribution center can meet demand through manual operations or forklift operations. When the distribution center exceeds 10,000 square meters, manual operations or forklift operations may not be able to meet efficiency requirements, and handling equipment, conveying equipment or picking and sorting equipment must be used. From a quantitative perspective, clarifying business requirements means clarifying storage units, library capacity requirements, number of SKUs, inbound and outbound traffic, etc., which are generally obtained through EIQ analysis.

Step 2: Determine the distribution center model

According to business needs, determine whether to use a floor warehouse or an elevated warehouse, whether to use forklift operations, VNA or AS/RS, and whether to use manual sorting Or automatic sorting, etc. Under normal circumstances, after determining the above two points and based on the investment budget, the preliminary purchase of logistics equipment can be carried out.

Step 3: Select specific logistics equipment. The main equipment used in the distribution center has the following parts, see the table below (omitted).

5. Financial Planning

Investment Forecast and Application

Purchasing a piece of land and building a xx square meter warehouse requires x yuan of capital. Plastic pallets cost about x yuan each and purchase x pieces for a total of xx yuan. The manual forklift costs xx yuan per unit and the total purchase price is xx yuan.

Purchase 1 forklift for xx yuan, a stacker for xx yuan, 5 box trucks for xx yuan each for a total of xx yuan, 3 used vans for a total of xx yuan each, barcode labels Each machine costs xx yuan.