What is the media form?

Question 1: What is media? What exactly does it include? For example? 1. Definition of media

The word "media" was first seen in "Old Book of Tang Dynasty? Biography of Zhang Xingcheng": "Looking at the use of people in ancient and modern times, it must be based on the media." Here, "media" refers to the interaction between both parties. * person or thing. Among them, the word "matchmaker" refers to the matchmaker in the pre-Qin period, and later it was extended to the inducement of things to happen. "Poetry Wei Feng Meng": "The bandits have made me guilty, and the son has no good matchmaker." "Wen Zhongzi Wei Xiang": "Those who are happy with fame are the matchmakers of sycophants." And the word "Jie" has always been Refers to the intermediary or tool between the two.

In English, media is the plural form of medium. It appeared around the end of the 19th century and the beginning of the 20th century. Its meaning refers to the medium or tool that connects things. This broad sense of "medium" is not only heard in human daily life (such as "mosquitoes are the vector for spreading diseases", "hydrangea is the medium for spreading love", etc.), it is also common in communication studies. In the writings of M. MeLuhan (1964), media is everything, and everything is a media, and all media can have some connection with the human body. For example, a stone ax is an extension of the hand, a wheel is an extension of the foot, and books are an eye. The radio is an extension of the ear, clothes are an extension of the skin... Media is everywhere and everywhere. Any substance that can connect or interact with people, people and things, or things and things is a medium in a broad sense.

2. Scope

In a narrow sense, media includes material entities and physical energy. The former such as text, various printed materials, signs, symbolic objects, information dissemination equipment, etc.; the latter such as sound waves, light, radio waves, etc.

When we speak of 'mass media', we often mean not only the channels of mass communication, but also the content of these channels and even the behavior of those who work for them.

Question 2: What is media? The word "media" was first seen in the "Old Tang Book? Zhang Xingcheng Biography": "Looking at the use of people in ancient and modern times, it must be based on the medium." Here, "media" refers to the person or thing that enables the two parties to interact. Among them, the word "matchmaker" refers to the matchmaker in the pre-Qin period, and later it was extended to the inducement of things to happen. "Poetry Wei Feng Meng": "The bandits have made me guilty, and the son has no good matchmaker." "Wen Zhongzi Wei Xiang": "Those who are happy with fame are the matchmakers of sycophants." And the word "Jie" has always been Refers to the intermediary or tool between the two. In English, "media" is the plural form of "medium". It appeared around the end of the 19th century and the beginning of the 20th century. Its meaning refers to the medium or tool that connects things. This broad sense of "media" is not only commonly heard in human daily life (such as "mosquitoes are the vector that spreads diseases", "hydrangea is the medium that spreads love", etc.), it is also common in communication studies. In the writings of M. MeLuhan (1964), media is everything, and everything is a media, and all media can have some connection with the human body. For example, a stone ax is an extension of the hand, a wheel is an extension of the foot, and books are an eye. The radio is an extension of the ear, clothes are an extension of the skin... Media is everywhere and everywhere. Any substance that can connect or interact with people, people and things, or things and things is a medium in a broad sense.

Even in a narrow sense, people's understanding and use of "media" are different and quite confusing. Sometimes it is confused with symbols: "Media refers to the physical form that carries and transmits information, including material entities and physical energy. The former such as words, various printed materials, signs, symbolic objects, information transmission equipment, etc.; the latter such as sound waves , light, radio waves, etc.” (Gong Wei, 1988) Sometimes it is confused with the form of communication: “Media is a simple and convenient term, usually used to refer to all forms of information dissemination for a wide range of communication objects, including movies, television, and radio. , newspapers, popular literature and music." (Barrett, 1986) Sometimes it is confused with channel and message: "Strictly speaking, the medium is the channel - that is, the spoken word, the printed word, etc.

However, the term is often used to refer to both channels and sources, and sometimes even messages. “When we speak of ‘mass media,’ we often mean not only the channels of mass communication, but also the content of those channels and even the behavior of those who work for them. "(David Sandman et al., 1991) We believe that confusion in media concepts will lead to confusion in discussion, and confusion in discussion will inevitably lead to confusion in theory, and chaotic theory cannot guide communication practice. Therefore, The concept of media must be clarified and positioned.

2. The difference between communication media and communication symbols, communication forms and communication channels

(1) Communication media is different from communication symbols. . Symbols refer to codes (such as language, text, images, etc.) that express or carry specific information or meanings, and media refer to the media that are between the communicator and the recipient to carry, expand, extend, and transmit specific symbols. Material entity. As a code or means, symbols reflect the process of people's understanding of things and the logical characteristics of information expression, so they often have the characteristics of abstraction, orderliness, thinking and consciousness. Media reflects the characteristics and existence of matter and energy. For example, stone tablets are hard, paper is thin and soft, loudspeakers are rough, and televisions are delicate... They all have shapes, weights, and dimensions, and are movable, saveable, and destructible. The relationship between information and symbols, symbols and media is like the relationship between hair and skin. If the skin does not exist, how will the hair be attached?

(2) Communication media is different from communication form. The specific methods used by communicators to influence the audience when carrying out communication activities, such as oral communication, text communication, image communication, comprehensive communication, etc. In political communication, people often used literary and artistic forms, music forms, and memory forms in the past. In the form of written communication, people can use books, newspapers, magazines, leaflets, pamphlets and other media to disseminate information. A form of communication can use different media, and a medium can also use different media. It can serve different forms, such as television, which can display this function. However, the form of communication only shows the status, method and structure of communication activities, while the communication media shows real objects.

(3) Communication media is also different from communication channels. The original meaning of the English word "Chnmel" refers to channels, channels, channels, pathways, channels, etc. In communication science, it refers to the communication process. Medium...gt;gt;

Question 3: What are the new media forms? New media is a media form that appears under the new technical support system, such as digital magazines, digital newspapers, and digital broadcasts. , mobile phone text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media, etc. Compared with the four traditional media: newspapers, outdoor, radio, and television, new media is vividly called the "fifth media." ".

Compared with traditional media, new media naturally has its own characteristics. Compared with old media, the first characteristic of new media is its dissolving power-dissolving traditional media (TV, radio , newspapers, communications), dissolving the boundaries between countries, communities, and industries, dissolving the boundaries between information senders and receivers, etc.

Question 4: 1. What is media? What types of media are there? 1. The so-called media refers to the medium for disseminating information. In layman’s terms, it is a propaganda platform. It can provide a platform for the dissemination of information. It’s called media. 2. The four traditional media are: 1. Newspaper; 2. Television; 3. Radio; 4. Magazine; in addition, there should also be outdoor media, online media, and new media, such as mobile phone text messages. With the development of science and technology, new media are gradually derived, such as IPTV, electronic magazines, etc. They are developed on the basis of traditional media, but they are qualitatively different from traditional media. Divide from the order of appearance: 1. Newspapers and publications should be the first media; 2. Radio should be the second media; 3. Television should be the third media; 4. The Internet should be called the fourth media; 5 , mobile network should be the fifth media.

But in terms of its importance, suitability, and effectiveness, what radio is today is television tomorrow. Television is gradually becoming the second media, while the Internet is gradually rising from the fourth media to the first media. Although TV advertising revenue has been growing significantly, it is an indisputable fact that the advertising cake is increasingly being divided up by new media such as the Internet, outdoor media, and reformed print media. At the same time, print media has encompassed advertising platforms such as newspapers, magazines, picture albums, envelopes, wall calendars, three-dimensional billboards, neon lights, sky floats, LED billboards, light boxes, outdoor TV walls, etc. Radio media has also encompassed radio, Television and other advertising platforms. Based on this, in terms of its current suitability, media should be divided into three categories: print, radio wave, and network according to their forms, namely: 1. Print media: mainly including printing, non-printing, photoelectric, etc. 2. Radio media: mainly including radio, television advertising (subtitles, standard version, film and television), etc. 3. Online media: mainly including online indexes, planes, animations, forums, etc.

Question 5: What are the classifications of advertising media? Advertising media are classified according to their functions and can be divided into three categories: visual media, auditory media and audio-visual dual-use media. Because it is divided according to the impact of advertising on the perception process of people's psychological activities, and in terms of production, such a classification is more reasonable. 1. Visual media include newspapers, magazines, mail, posters, leaflets, posters, calendars, point-of-sale advertisements, outdoor advertisements, window displays, physical objects and transportation advertisements and other media forms. Its main feature is to influence the sensory process in people's psychological activities through information *** to people's visual organs, thereby leaving people with an impression of the things they perceive. 2. Auditory media include radio broadcasts, cable broadcasts, promotional vehicles, recordings, telephones, etc. Its main feature is to stimulate people's psychological perception process through information stimulation of people's auditory organs, leaving people with an impression of the things they perceive. 3. Audiovisual dual-use media mainly includes television, movies and other performance forms. Its main feature is to stimulate people's psychological perception process through dual information stimulation of people's auditory and visual organs, thus making the advertising leave a deep impression on the audience.

Question 6: What is media form? Glossary: ??Media is the relationship between customers and media, such as the media of advertising companies. In addition, Penzhong is the media of a public relations company. It mainly maintains and establishes good relationships with the media and invites the media to participate in business activities.

The main building hopes that you can adopt it and help you!

Question 7: What does media mean? An intermediate that transmits materials or information; media and other materials that transmit materials.

Question 8: What are the mass media methods? Analysis of seven major categories of media: newspapers/ TV/radio/magazine/outdoor/point of sale/Internet, etc.

1. Newspaper

Among the four traditional media, newspapers are undoubtedly the most numerous, most popular and most influential. media. Newspaper advertising was born almost with the founding of newspapers. With the development of the times, there are more and more varieties of newspapers, richer content, more flexible layouts, more exquisite printing, and more and more diverse content and forms of newspaper advertisements, so the distance between newspapers and readers is getting closer. . Newspapers have become the main media for people to understand current affairs and receive information. The main characteristics of newspapers are:

1. Fast communication speed and timely information transmission

For most comprehensive daily newspapers or evening newspapers, the publication cycle is short and information transmission is timely. Some newspapers even publish several morning, noon and evening pages a day, so news can be reported faster. For some time-sensitive product advertisements, such as new products and newsy products, newspapers can be used to spread information to consumers in a timely manner.

2. Large amount of information and strong explanation

As a medium of comprehensive content, newspapers mainly use text symbols and supplemented by pictures to convey information, and their capacity is large.

Because it is mainly text, it is very descriptive and can be described in detail. For some products that are of high concern, the explanatory nature of newspapers can be used to inform consumers in detail about the characteristics of the product.

3. Easy to store and repeatable

Due to the special material and specifications of newspapers, compared with other media such as television and radio, newspapers have better preservation and are easy to fold. Easy to put and very convenient to carry. Some people also develop the habit of clipping while reading newspapers, collecting and cutting information in categories according to their needs. In this way, the preservation of newspaper information and the repeat reading rate are virtually enhanced.

4. Reading initiative

Newspapers present a lot of information in front of readers at the same time, increasing readers' cognitive initiative. Readers are free to choose which parts to read or abandon; which parts to read first and which parts to read later; read once or multiple times; use browsing, quick reading or detailed reading. Readers can also decide their level of cognition, whether it is enough to have just a little impression, or to memorize and retain the information; to remember certain contents, or to remember all the contents. In addition, readers can also record the required content when necessary.

5. Authoritativeness

Accurate and reliable news is an important condition for newspapers to gain credibility. Most newspapers have a long history and are sponsored by party and government agencies. They have long-standing influence and prestige among the masses. Therefore, advertisements published in newspapers tend to create a sense of trust among consumers.

6. High cognitive involvement

Most newspaper advertisements are mainly text symbols. To understand the content of the advertisement, readers are required to concentrate on reading and eliminate other distractions. Generally speaking, unless the advertising information has a close relationship with the readers, readers will not subjectively spend a lot of energy reading the ads. This inertia of readers often reduces the likelihood that they will read the content of the ad copy in detail. In other words, newspaper readers generally have a relatively low level of advertising reading. However, when readers are willing to read, they will have a more comprehensive and thorough understanding of the advertising content.

7. Attention is not high

In a newspaper, there are many columns and many advertisements, which compete to attract readers' attention. In this way, only when your advertisement is particularly eye-catching, it will easily attract people's attention. Otherwise, readers may turn a blind eye.

8. Printing is difficult to perfect, and the form of expression is single.

In recent years, with the support of high-tech, newspaper printing technology has continued to make breakthroughs and improvements. But so far, newspapers are still the cheapest media to print. Affected by materials and technology, the printing quality of newspapers is not as good as that of professional magazines, direct mail advertisements, posters and other media. Newspapers still need to use text as the main communication element, and the form of expression is obviously much more monotonous than the three-dimensional form of television and the richness and variety of other print media.

2. 2 Magazines

Magazines are also a type of print advertising media. Although compared with newspaper advertisements, they obviously lack timeliness and have limited coverage, due to their exquisite Printing has a dazzling visual effect, so it is deeply loved by specific audiences. Due to the wide variety of magazines, both elegant and popular, and the magazines with short publication cycles are the most diverse and have great influence, it has become one of the four major media of modern advertising. Due to the development of printing technology and the advancement of human thinking, the previous simple graphic design model is constantly being broken, and new design forms are constantly emerging, which reflects the broad prospects of magazine advertising. The main characteristics of magazines are:

1. The readership class and target audience are clear

The readers of magazines do not...gt;gt;

Question 9 : What is the organizational form of iQiyi media? There is not much difference between the two concepts of media and media. Media and media are interchangeable.

Both are derived from the English word Medium (the plural form is media).

Their meaning, on the one hand, refers to the carrier, channel, intermediary, tool or technical means of information transmission, and on the other hand, it also refers to the social organization for the collection, processing, production and dissemination of information.

But generally when people use the word media, they emphasize more on its media properties, that is, they focus on the first meaning. When they use the word media, they tend to refer more to the media, which is the second meaning. meaning.