Brilliance Auto will start working on a rotating basis in July! why is that?

BMW Brilliance Automotive Co., Ltd.

Recently, according to relevant media reports, except for middle-level and above leaders, the rest of the employees of Brilliance Automotive Group will take a long vacation, possibly until the end of the year. It can be said that Brilliance Auto Group is now getting closer to the worst outcome. Some time ago, Brilliance Automobile sold 25% of BMW Brilliance's shares to "stop the bleeding." This move did not achieve the company's "self-rescue."

Working system in turns

In fact, for Brilliance Automobile Group, this notice of a long holiday is not that unexpected, because Brilliance Automobile Group has already started working in July Under the rotating work system, company employees who take turns to work at home are only paid basic wages in accordance with Shenyang's minimum wage standards. This time Brilliance Automobile Group has once again expanded the scope of holidays, and most employees of Brilliance will be forced to accept the Shenyang minimum wage of 1,810 yuan. However, a monthly income of 1,810 yuan is difficult to support the various expenses of a company employee or even a family.

In the context of the world epidemic and the continued decline of the automobile market, it is normal for automobile companies to take employees on leave or lay off employees to save themselves when they encounter operating difficulties, but many automobile employees feel that it is unfair. Take Brilliance Research Institute as an example. The institute took a one-week high temperature holiday, and then the leaders went to work. Some employees went to work or took turns. Employees took turns to take breaks, and the leaders went to work. It seemed to be a reflection of the leadership's sense of responsibility. However, now the company's employees cannot access it normally. Even though the wages are paid, the company leaders can still go to work and receive wages normally, which will definitely cause dissatisfaction among automobile employees.

Two models are on sale

In fact, it is a pity that Brilliance Automobile Group has reached this point, but it is also expected. Putting aside the bleak sales in recent years, it is reported that currently only the V3 and V7 models are on sale in Brilliance 4S stores. The car brand only sold 3,186 cars in the first half of this year, and the average monthly sales volume was 500. It can be said that the company's last life-saving straw is gone. This bleak number really makes it difficult for Brilliance Automobile Group to survive. The Brilliance Automobile Group brand has already been on the verge of delisting.

BMW Brilliance’s blood transfusion

The main reason why Brilliance Auto Group has been able to maintain its current status is the blood transfusion of BMW Brilliance. According to Brilliance China's financial report, BMW Brilliance's net profits from 2015 to 2019 were 3.82 billion, 3.99 billion, 5.23 billion, 6.24 billion, and 7.62 billion respectively. It is precisely because of the hematopoietic machine of BMW Brilliance that Brilliance Auto can persist until now. However, as 2022 approaches, Brilliance's equity in BMW Brilliance will be reduced from the current 50% to 25%. The hematopoietic machine of BMW Brilliance will also significantly reduce the hematopoietic function of Brilliance Auto. In fact, the time left for Brilliance Auto is almost at hand.

In addition to the Brilliance Auto Group brand that is in serious crisis, other Brilliance brands are not very optimistic either. Taking Brilliance Jinbei as an example, Brilliance Jinbei Auto previously transferred 95% of the equity of Tieling Brilliance Pixel Products and sold 100% of the equity of its real estate development company Shenyang Jinbei Housing Development Co., Ltd. to Shenyang Automobile Industry.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.