Development course of Evergrande

From the foundation of the first project to the expansion of more than 20 cities across the country, Evergrande Real Estate Group adhered to the policy of "building brand with quality and achieving great things with integrity", implemented the target plan and performance appraisal management mode, rolled out efficient operation, and formed a strong system competitiveness of the enterprise with the development strategy of "scale+brand", which enabled Evergrande to maintain rapid and steady development, and its comprehensive strength continued to rise, becoming an advanced model of real estate enterprises in China.

Work hard and develop rapidly 1997- 1999

The establishment of the company coincided with the Asian financial turmoil. Evergrande Real Estate Group attacked against the trend, seized the opportunity and adopted the strategy of "short, flat and fast". The first project, Jinbi Garden, with the development concept of "supporting the environment first", created a sales miracle of queuing to buy a house day and night in Guangzhou. Later, after three years' efforts, Evergrande stood out from more than 600 real estate enterprises in Guangzhou 1999 and became one of the top real estate enterprises in Guangzhou 10 for the first time. In 2000, the ranking jumped to the sixth place in Guangzhou.

Practicing internal strength hard and laying a solid foundation 2000-2002

After more than three years of rapid development, since 2000, Evergrande Real Estate Group has paid attention to effectively integrating resources, standardizing development processes, paying close attention to management, improving efficiency and supporting future development. At the same time, we have developed and reserved a number of projects in Guangdong, and successively developed and sold a number of Jinbihuafu, Jinbi New City, Jinbi Century Garden and other Jinbi series properties. In 2003, Evergrande was rated as the competitiveness of real estate enterprises in Guangdong Province 1.

From 2003 to 2005, I started my second venture to expand the China market.

After the first two stages of development, the comprehensive strength of Evergrande Real Estate Group has been significantly improved, and its development potential has become increasingly prominent. Since 2004, Evergrande has put forward the call of "second venture", focusing on implementing the business strategy of basing itself on Guangzhou, laying out the whole country and expanding the industrial development space in an all-round way. In 2004, Evergrande became the first real estate enterprise in China 10, and developed and sold more than 10 real estate projects in Hua Ting and Jinbiwan, which initially met the conditions for national expansion in terms of development experience, brand reputation and scale strength.

Strive to achieve international leap-forward development in 2006-2008

Evergrande strategically entered more than 20 major cities such as Shanghai, Tianjin, Chongqing, Shenyang, Wuhan, Chengdu and Nanjing. With nearly 50 projects, the scale and brand have made a substantial leap. Evergrande's first-class management team and successful development model have also achieved remarkable extraordinary development and attracted the favor of international capital giants. Evergrande raised more than US$ 654.38+0 billion in the international capital market, becoming a model for China real estate enterprises to go international.

Steady operation, with a new scale of 2008-20 1 1

Evergrande entered Guangzhou, Shanghai, Tianjin, Chongqing, Shenzhen and other national cities 120, with more than 200 projects, and its scale and brand made great strides. On June 5, 2009, 165438+ Evergrande was successfully listed on the Hong Kong Stock Exchange. On the day of listing, the closing price of the company's shares was 34.28% higher than the issue price, setting a record with a total market value of HK$ 70.5 billion, making it the largest mainland real estate enterprise in Hong Kong. In 20 10, the company successfully issued bonds of US$ 2.75 billion, setting a record for China real estate enterprises to issue bonds on the largest scale in the world, and realized the annual sales amount of 50.4 billion yuan. 20 1 1 year, the company's total assets reached179 billion yuan, and its sales reached 80.4 billion yuan. Its core indicators, such as sales area, area under construction and number of cities entering, rank first in China, and its brand value exceeds 2 1 100 million yuan.

Deepening management and increasing steadily 20 12- up to now

In 20 12, Evergrande entered a period of steady growth, fully implemented the policy of taking management as the core benefit, and set the planned target of an average annual growth of 30% for all core indicators (sales, main business income and core profit). By expanding the commercial and hotel industries, developing sports and cultural industries, strengthening team building and corporate culture construction, Evergrande's brand was further enhanced, and the company's sustained and stable development was ensured. In 20 12 years, Evergrande's annual sales amounted to 92.32 billion yuan, and its sales area was154.85 million square meters, ranking first in the country. By 2065438+June 30, 2003, the company's total assets reached 274.59 billion yuan. In the future, after consolidating its domestic leading edge, Evergrande will further explore the international market, seek more and wider international top-level partners on the basis of existing internationalization, learn from international advanced management experience, build an international industrial cluster, and build a world-class enterprise with international competitiveness.

Evergrande Group is a Fortune 500 enterprise group based on people's livelihood real estate, with financial health as its wings and cultural tourism as its leader, forming an industrial pattern of "real estate+service industry". Total assets/kloc-0.5 trillion, annual sales scale exceeds 500 billion, annual tax payment exceeds 45 billion, employees exceed/kloc-0.2 million, employed people exceed 2.2 million, and donations to public welfare undertakings exceed/kloc-0.0 million.

Evergrande Real Estate is the industrial flagship of Evergrande Group, with more than 800 projects in more than 280 cities across the country, creating a precedent of "full decoration delivery" and "no reason to return a house" in the industry, enabling more than 5 million owners to realize their dream of livability.

Evergrande Finance integrates banking, insurance and internet finance, and is the largest shareholder of Shengjing Bank. The scale premium income of Evergrande Life Insurance ranks among the top 20 in the industry, and the transaction amount of Evergrande financial services ranks among the top five in the industry.

Evergrande Tourism has created the cultural tourism destination of "China Hainan Haihua Island" that people all over the world yearn for, and laid out the world's top fairy tale and fairy tale theme park "Evergrande Children's World" to serve hundreds of millions of children.

Evergrande Health is a comprehensive health industry group listed in Hong Kong. Evergrande Health Valley provides all-round health care services for the aged, and Boao Evergrande International Hospital introduces Brigham and Women's Hospital of the United States to provide world-class cancer treatment services.

Evergrande Group will adhere to the concept of "people's livelihood-oriented, industry serving the country", strive to provide high-quality and cost-effective people's livelihood housing products, develop a inclusive finance that serves the entity, the people and the society, strengthen cultural self-confidence, innovate and build a national brand, practice the strategy of "healthy China", provide all-round and healthy services for the aged, and contribute to meeting the people's growing needs for a better life. ?